CAROLYN AMBROSE
PLYMOUTH,MA
Summary
Strategic marketing leader with 5+ years of experience driving revenue growth, customer adoption, and brand visibility in the SaaS and utility sectors. Skilled at campaign optimization, stakeholder collaboration, and data-driven decision making to deliver measurable results.
Overview
15
15
years of professional experience
Work History
Customer Marketing Manager
InvoiceCloud
Braintree, MA
01.2023 - Current
- Led adoption campaigns that increased year-over-year digital paperless adoption, driving almost $500,000 in additional annual revenue.
- Develop marketing strategies based on corporate objectives and market trends.
- Assess projects against budgets and timelines, keeping team and assignments on task.
- Work closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Oversaw production of 50+ marketing assets annually, ensuring brand consistency and supporting sales enablement.
- Collect and analyze market research data for use in forecasting.
- Meet and collaborate with clients about their specific adoption needs and create campaigns to increase their e-payment and paperless adoption
- Support communication programs such as in person or virtual events, such as webinars.
- Negotiate with vendors to obtain most cost-effective pricing for product distribution.
- Collaborate with other departments to coordinate strategic marketing activities.
Marketing Specialist
InvoiceCloud
Braintree, MA
03.2022 - 01.2023
- Created and provided marketing material to meet business needs.
- Created trackable QR Codes for new and existing clients to be used on their marketing material
- Leveraged Adobe Photoshop to edit and scale client supplied logos. Logos are sized for multiple uses on both website and print materials
- Managed marketing administrative tasks for the department using tools such as Smartsheet, Salesforce, and internal custom databases
- Conducted surveys to collect data on client usage of various collateral assets provided to them as part of our free marketing service.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
Special Projects Assistant (Marketing/Finance)
InvoiceCloud
Braintree, MA
04.2017 - 08.2021
- Contract role
- Created and implemented auditing reports for the marketing department to increase adoption of payments on a client’s website
- Assisted finance with past due aging invoices
- Worked with clients to resolve any past due invoice issues.
Administrative Assistant
InvoiceCloud
Braintree, MA
07.2015 - 04.2017
- Managed the day-to-day office duties including onboarding new hires and arranging logistics for executive meetings, corporate seminars, and training sessions
- Oversaw the buildout and move of new office space including site selection, design, and budget
- Worked with vendors on requirements, logistics, and scheduling
- Followed up with clients, prospects, and sales representatives to secure executed documents and ensure clarity on objectives, scope, and deliverables
- Provided the VP of Sales with insights on forecasting and pipeline development through Salesforce reports, dashboards, and the introduction of additional CRM features.
Administrative Assistant
Dimagi
Cambridge, MA
10.2014 - 06.2015
- Follow standardized company procedures relating to all aspects of office performance
- Manage ordering and organization of office supplies
- Process payments of all bills the on a weekly basis
- Source candidates CV’s from various job boards or other media sources
- Arrange interviews
- Ensure that all information and documentation is compliant with company guidelines
- Coordinate and communicate activities for the office, including all employee events
Intake Supervisor
Cerebral Palsy of Massachusetts
Quincy, MA
05.2013 - 10.2014
- Managed client database, vendor relations, and intake process for 25+ agencies.
- Developed and trained staff on new organizational software, improving access to consumer documentation.
- Provide administrative support to management: execute client information requests, process intakes, manage client database, and direct consumer concerns to the appropriate colleagues
- Administer on-site protocol training to 25+ agencies in accordance with Massachusetts healthcare policy
Intake Coordinator
Cerebral Palsy of Massachusetts
Quincy, MA
01.2011 - 06.2013
- Managed client database, vendor relations, and intake process for 25+ agencies.
- Developed and trained staff on new organizational software, improving access to consumer documentation.
- Provide administrative support to management: execute client information requests, process intakes, manage client database, and direct consumer concerns to the appropriate colleagues
Education
Masters of Science - Communication Management
Simons College
Boston, MABachelors of Science - Business Management
Emmanuel College
Boston, MASkills
- Marketing Strategy Development
- Salesforce CRM Software
- Campaign Performance Tracking
- Time Management
- Strategic Marketing
- Detail-Oriented
- Relationship Building
Timeline
Customer Marketing Manager
InvoiceCloud
01.2023 - Current
Marketing Specialist
InvoiceCloud
03.2022 - 01.2023
Special Projects Assistant (Marketing/Finance)
InvoiceCloud
04.2017 - 08.2021
Administrative Assistant
InvoiceCloud
07.2015 - 04.2017
Administrative Assistant
Dimagi
10.2014 - 06.2015
Intake Supervisor
Cerebral Palsy of Massachusetts
05.2013 - 10.2014
Intake Coordinator
Cerebral Palsy of Massachusetts
01.2011 - 06.2013
Masters of Science - Communication Management
Simons College
Bachelors of Science - Business Management
Emmanuel College