Summary
Overview
Work History
Education
Skills
Timeline
Generic

Carolyn Linton

Marketing Professional
Greenville,NC

Summary

Creative, On-Hands, Marketing Professional with expertise across multiple facets of marketing channels including email campaigns, public relations, social media and event planning; who achieved aggressive goals and produced results. Prepared to bring over 20 years of progressive experience and take on a challenging position with the opportunity to make lasting impact on company and customer success.

Overview

25
25
years of professional experience

Work History

Substitute Teacher

ESS - Education Staffing Services
03.2020 - Current
  • Requested as substitute teacher by teachers based on past referrals and trusted performance.
  • Upheld classroom routines to support student environments and maintain consistent schedules.
  • Maintained day-to-day classroom management and discipline to promote learning initiatives.
  • Followed classroom plans left by class teacher to continue student education and reinforce core concepts.

Freelancer

Various
03.2014 - Current

Entered contracts with employers for time based projects.

  • Created marketing materials for print based and digital media such as flyers, emails, manuals, social media content, website, campaign banners, event banners and more.
  • Worked remotely via Zoom with marketing teams for project requirements and timelines
  • Worked with printers to ensure a quality finished project.
  • Updated website content for dealer portals to access


Marketing Director

LBA Group
03.2016 - 01.2020
  • Oversaw promotional marketing and communications
  • Required to utilize marketing tools and customer buying preferences
  • Developed and maintained professional relationships with 12 or more advertising companies
  • Created digital marketing strategies; including weekly newsletter campaigns, and SEO strategies
  • Created digital marketing strategies; including weekly newsletter campaigns, and SEO
  • Monitored website pages and social media profiles with curated and evergreen content

Marketing Coordinator

NACCO Materials Handling Group ( Now Hyster-Yale)
07.2007 - 03.2014
  • Developed key relationships with vendors, including printers and shipping agents, ensuring proper advertising execution
  • Coordinated content for tradeshows, which included pre and post show newsletters, giveaways, banners, logistics and the shipment of materials
  • Answered general marketing department inquiries by email, phone, and mail.
  • Aligned resources for various projects including new product launches and events
  • Reviewed and analyzed marketing campaign responses
  • Interacted with all necessary partners throughout the company, including upper management, sales, dealer network
  • Updated 4 websites with engaging and real time content
  • Worked with advertising agency in the development and implementation of diverse market

Technical Illustrator

NACCO Materials Handling Group ( Now Hyster-Yale)
10.1999 - 07.2007
  • Collaborated with marketing and other departments to create agency quality publications including aftermarket parts manuals for 2 companies; brochures, data sheets and other high-quality images and illustrations for specific projects
  • Saved thousands of dollars by converting the 2 company product manuals to websites
  • Gathered information from various content channels to utilize company resources to increase brand awareness and consistency

Education

High School Diploma -

D. H. Conley High School
Winterville, NC

Computer Science / Graphic Design

East Carolina University
Greenville, NC

Graphic And Digital Design

Pitt Community College
Winterville, NC

Bachelor of Arts - Visual Communication /Digital Design Concentration

AIU
Buckhead, GA

Skills

  • Multitasking and organization
  • Customer support
  • Digital marketing
  • Project management
  • Content writing
  • Client communication
  • Lesson plan implementation
  • Multitasking and organization
  • Branding
  • Market planning and execution
  • Customer support
  • Digital marketing
  • Social media management
  • Content creation
  • Web development
  • Proficient in Adobe Creative Suite Software
  • Proficient in Microsoft Software
  • Event planning
  • Trade shows and events
  • Email blasts and newsletters

Timeline

Substitute Teacher

ESS - Education Staffing Services
03.2020 - Current

Marketing Director

LBA Group
03.2016 - 01.2020

Freelancer

Various
03.2014 - Current

Marketing Coordinator

NACCO Materials Handling Group ( Now Hyster-Yale)
07.2007 - 03.2014

Technical Illustrator

NACCO Materials Handling Group ( Now Hyster-Yale)
10.1999 - 07.2007

High School Diploma -

D. H. Conley High School

Computer Science / Graphic Design

East Carolina University

Graphic And Digital Design

Pitt Community College

Bachelor of Arts - Visual Communication /Digital Design Concentration

AIU
Carolyn LintonMarketing Professional