Carolyn PORTER McDONALD

Manage Grade Advisor team and student training, events and activities

• Southern Region Lead on Audi of America advertising account which continually led the country in sales and dealer satisfaction scores
• Primary agency contact for corporate regional clients, 75+ Southeast-based franchise dealers, agency partners and vendors
• Guided implementation and management of multi-channel marketing activities for 30 Dealer Advertising Groups with a budget of $25+MM
• Responsible for region and dealer marketing communications, presentation of new strategy and creative, sponsorship support and budget health
• Account lead on many production projects within the agency including television/online video, streaming audio, digital, print, and various sponsorship assets

• Successfully managed the marketing partnership between the agency, Volvo's corporate marketing team, southern region executive team and dealer advertising groups throughout the southeast
• Led ongoing presentations of brand development, strategic positioning, integrated marketing campaigns and media plans to retailer groups and the Volvo regional team
• Managed two Account Supervisors

• First Union Bank: Supervised the development and implementation of regional marketing program in 12 states. Successfully managed $25 million regional ad campaign in Florida which resulted in exceeding goal of acquiring $2 billion in new deposits
• Alamo Rental Car: Served as on-site primary client contact in Alamo’s corporate headquarters while driving agency-led projects
• Sprint/Sprint PCS: Led Agency team in production of integrated sports marketing campaign. Managed development of three television spots for Monday Night Football (produced with NFL Films).