CAROLYN PORTNER
Los Angeles,CA
Summary
Adaptable and passionate writer with 5+ years experience writing brand copy and television for high-profile networks and clientele. Exceptional ability to convey brand voice and deliver clear, strategic, and compelling copy with limited guidelines.
Overview
5
5
years of professional experience
Work History
Copywriter (Freelance)
Plates By Lisa, LLC
10.2021 - Current
- Writing advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Drafting high-volume, short-form blog content and email nurture campaigns for a celebrity chef brand with minimal oversight or guidelines.
- Improving search result rankings with targeted SEO strategy.
- Experience working in paid social channels crafting copy for UGCs for Facebook, Instagram, Linkedin, Pinterest and Twitter
- Working directly with CEO to translate brand voice into company's copy style
- Improved click conversion rates with strategic creation of online advertisements; expanding hiring requests, and growth of company's email list
- Preparing and submitting professional proposals to select publishers to outline works, promotional skills and literary experience.
TV Writer/Script Coordinator
CBS, ABC, FOX, NETFLIX
06.2018 - 03.2023
- Wrote on the following high-profile scripted television programs: "The Neighborhood" S5 (CBS), "Reboot" S1 (Fox Studios/Hulu), "Pretty Smart" (Netflix) "Mixedish" S2 (ABC) "The Conners" S1-S2 (ABC)
- Created, managed and editing scripts for distribution in the fast-paced environment of television production.
- Collaborating daily with a large group of creatives to develop stories, dialogue, and production copy.
- Receiving and implementing producer, network and studio notes.
- Strategically developing all script and story documents in a clear, thoughtful, and engaging tone while maintaining proper grammar.
Podcast Producer
"Medium Rare"
04.2021 - 06.2022
- Produced and hosted an interview-based podcast exploring identity around invisible and visible disabilities.
- Developed from the ground up including: branding, mission/vision statements, social media and podcast structure
- Worked with dozens of project collaborators and interviewees to tell the unique stories of the disability community to broad audiences
Education
Bachelor of Arts - Corporate Communications And Broadcast
Marquette University
Milwaukee, WI05.2014
Skills
B2C Copywriting
Disability Advocacy
Story/Brand Development
Social Media Marketing
Multimedia/TV Production
Script Writing
Podcast Production and Hosting
Broadcast Journalism
AP Style Proficiency
SEO Optimization
Corporate Social Responsibility
TV Credits
ABC - "MIXEDISH" | EP 211 "Tainted Love" (Story/Teleplay) 04/21
CBS - "THE NEIGHBORHOOD" | EP 518 "Welcome to the Future" (Story/Teleplay) 4/23
References
Lisa Weintraub
Founder | Plates By Lisa, LLC
+310-922-0274
Emily Wilson
Co-Exec. Producer | "The Conners"
+773-593-7770
Timeline
Copywriter (Freelance)
Plates By Lisa, LLC
10.2021 - Current
Podcast Producer
"Medium Rare"
04.2021 - 06.2022
TV Writer/Script Coordinator
CBS, ABC, FOX, NETFLIX
06.2018 - 03.2023
Bachelor of Arts - Corporate Communications And Broadcast
Marquette University
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