Carolyn Rae Herron
Pflugerville,TX
Summary
Compassionate, detail-oriented administrative and marketing professional with extensive experience in client communication, membership support, and digital platform management. Known for warm, clear written communication and strong follow-through in fast-moving virtual environments. Certified Health & Wellness Coach through the Institute for Integrative Nutrition (IIN), with specialized focus in nervous system regulation, neuroplasticity principles, somatic expression, and trauma-informed wellness practices. Passionate about supporting individuals in personal growth while maintaining organized, efficient backend systems. Skilled in email communication, CRM systems, onboarding workflows, Google Workspace, and learning new platforms quickly. Thrive in collaborative remote teams and heart-centered communities.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Entrepreneur
Multiple Clients
02.2025 - Current
- Determined business plan, mission statement, and vision.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Accepted Marketing and Coaching Clients through various freelancer sites and personal networking events
Marketing Automation Specialist
EOS
08.2022 - 01.2025
- Developed and managed digital marketing assets including email campaigns, landing pages, workflows, and onboarding sequences
- Supported customer journeys through clear email communication and platform navigation assistance
- Increased newsletter open rates from 15% to 25% within one year
- Transitioned company from Pardot to HubSpot and trained staff on new systems
- Analyzed engagement data to improve communication strategy and performance
- Maintained subscriber lists and ensured accuracy of CRM records
Account Coordinator
Brand Besties
12.2018 - 04.2020
- Communicated with clients to assess needs and maintain strong professional relationships
- Coordinated nationwide staffing for marketing and event roles
- Managed multiple digital platforms to ensure smooth client and contractor experiences
- Refined interview and onboarding processes to improve role alignment
Admissions Coordinator
Breathe For Change
08.2017 - 12.2018
- Managed all administration tasks for a yoga and mindfulness training organization
- Provided compassionate, supportive communication to prospective students navigating wellness programs
- Supervised SMS and email response management team
- Conducted interviews, awarded scholarships, and closed enrollments
- Achieved 27% close rate and 35% SMS response rate
- Reported performance metrics to leadership
Education
Bachelor of Arts -
University of New Mexico
01.2011
Skills
- Member Support & Inbox Management
- Trauma-Informed Communication
- Nervous System Regulation Principles
- CRM & Membership Platform Administration
- Google Workspace (Gmail, Sheets, Docs)
- HubSpot & Marketing Automation
- Email Campaign Management
- Community Moderation Support
- Technical Troubleshooting
- Process Improvement
- Adaptability & Team Collaboration
Certification
- Certified Health & Wellness Coach Institute for Integrative Nutrition (IIN) | 2026 Specialized training in nervous system regulation and neuroplasticity Focus on somatic expression, movement-based healing, and mind-body integration Skilled in compassionate client support and trauma-informed frameworks
- HubSpot Certifications: Digital Marketing Reporting Content Marketing Excel
ADDITIONAL EXPERIENCE
- Nearly two decades of experience coaching individuals through movement, somatic awareness, and emotional expression practices
- Skilled in holding safe, encouraging virtual spaces that foster trust and personal growth
- Passionate about nervous system regulation, healing through movement, and community care
Timeline
Digital Entrepreneur
Multiple Clients
02.2025 - Current
Marketing Automation Specialist
EOS
08.2022 - 01.2025
Account Coordinator
Brand Besties
12.2018 - 04.2020
Admissions Coordinator
Breathe For Change
08.2017 - 12.2018
Bachelor of Arts -
University of New Mexico