Carolyn "Rebecca " Rooker
Lenoir City,TN
Summary
Sales National Builder Market Manager with over 23 3/4 years of experience in the appliance sales industry. As a results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
24
24
years of professional experience
Work History
National Builder Sales- Market Manager
Whirlpool Corporation
Benton Harbor, MI
07.2006 - 12.2024
- Contributed to the sales team's success by sharing valuable market and competitive information.
- Participate in regional discussions, sharing best practices with sales managers and market leaders.
- Grew and maintained relationships with existing dealers through proactive communication, timely responses, and issue resolution.
- Proven negotiator and closer to profitable retail and builder sales, promoting key programming throughout the year.
- Trained trade partners and their sales staff on the features and advantages of Whirlpool Corporation's products.
- Prepared and executed quotes for all business segments, including Home Warranty, Military, National Builder Accounts, National MRO/ARD, and Single Family Home Builders, and ensuring competitive pricing for builder projects.
- Developed and implemented a comprehensive 'plan to sell' to increase margin, revenue, and market share.
- Collaborate closely with builder customers.
- Are well-versed in Whirlpool products and differentiation promoting product stocking information and a proactive approach to market fluctuations, maintaining RFPs for National Accounts, State-for-like replacement, and SF DoD Accounts.
- Proven Track Record for sales/units
- 2023 $59m, 98k units shipped
- 2022 $68.7m, 131k+ units shipped
- 2021 $66.8m, 133k+ units shipped
- National Account WIN: AvalonBay 2024-2026 est volume $65m
- National HomeWarranty: 2022-2026 est volume $20m+
- 2021 Supplier of the Year with - Appliance Replacement
- Maintained and guided RFPs of MSA and NPAs for National Accounts.
- Specialized Whirlpool Task Teams, Javelin, MRO Task Force, Why do business, Development of core action plans during Covid for BPT models, etc
- December 2007
- Spirit of Winning
- Award
- December 2007
- Finalist for Winner Circle
- 2009 Whirlpool Sustainable Stewardship Award
- 2010 Whirlpool Winner Circle - Winner
- 2013-2017 Winner Circle semi-finalist - each year
- 2007- Present Active Lady for the Knoxville Krebela Shriners
- 2012-2021 Chairman for the Red Cross - Whirlpool Knoxville Campus
Inside Sales District Manager
Maytag Corporation
Newton, Iowa
02.2001 - 07.2006
- Positions held within the Maytag Corporation - Inside Sales DM- lead for account retail contract account management.
- Key E-Commerce accounts
- Lead over the Inside Sales Team at Maytag, driving teamwork, essential tasks for trade customers, sales training, trade show events, and marketing.
- Key point person for transition team from moving Maytag accounts over to Whirlpool
- Past Positions within Maytag:
- Home Depot Team, order support for all retail accounts, order support for damaged/ return team, proactive suggestive selling for all accounts.
- Worked with all Maytag computer systems for Lotus Notes, Microsoft, word, Excel, and unique design programs.
Education
Associate - Sales & Management
Des Moines Area Community College
Ankeny, IA04-1996
High School Diploma - undefined
Newton Senior High School
Newton, Iowa01-1985
Skills
- SAP
- Tableau
- Sales Force
- Microsoft
- Excel
- Presentation Skills
- Prospecting
- Negation Skills
- WORKDAY
- CRM (Customer Relationship Management )
Accomplishments
- Achieved new workflow processing by introducing Workday for trade care services in order to meet the needs of the end customer processes for ordering and invoicing development.
- Used Microsoft Excel to develop inventory tracking spreadsheets. In order to effectively manage end customer purchases vs invoicing vs core strategic pricing aliment for profitable outcomes
- Supervised team core logistics partners for end consumer needs for delivery, installations needs, onsite management in order to meet the needs for sign off on deliveries or including onsite assistance for on boarding /pre/post deliveries.
- Collaborated with all teams within builder at Whirlpool in order to provide a seamless process for doing business from RFP,contracts,quote development,account development,proactive processes, order development / cadence , delivery tracking, and post delivery /invoicing.
Affiliations
- Freemason : Husband 32nd degree Mason/Shriner thus I am a active Lady and contributor
- Red Cross : Active member
Languages
English
Interests
- Drawing and Painting
- Crafting and DIY Projects
- Volunteer Work
- Enjoying the art of baking and pastry-making, experimenting with recipes
- I like trying new recipes and food trends
- Historical Exploration
- Sewing, hand embroidery, and needle point
- Checking off items from my bucket list
Timeline
National Builder Sales- Market Manager
Whirlpool Corporation
07.2006 - 12.2024
Inside Sales District Manager
Maytag Corporation
02.2001 - 07.2006
High School Diploma - undefined
Newton Senior High School
Associate - Sales & Management
Des Moines Area Community College