Summary
Overview
Work History
Education
Skills
Websites
Languages
Headline
Certification
Timeline
Generic

Carreen Schroeder

Phoenix,AZ

Summary

Managing Editor and Director of Content Development with more than 11 years of experience, guiding content development and marketing efforts across multiple brands and teams to create strong marketing deliverables. Promote client services and drive brand awareness and demand. Exceptional skills in negotiating and securing global content marketing contracts and overseeing diverse teams of researchers, writers, and graphic designers. Dedicated leader with excellent communication skills and a proven track record of success in editing and publishing all digital content, creating and managing content calendars, mentoring and onboarding new hires, and overseeing a portfolio of projects from conception through completion.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Content Marketing Specialist

Benchmark
10.2022 - Current
  • Edit all content before publication
  • Create and maintain a consistent publication schedule for the company website
  • Collaborate on a daily basis with C-level executives, engineers, and business development leaders to gain insight and feedback on content creation
  • Upload content to HubSpot CRM for both the website and social media
  • Develop and schedule social media promotional content
  • Find, recruit, and manage freelance writers and designers with specialized industry knowledge
  • Assign and manage projects for freelance writers, videographers, and designers
  • Conduct industry research for seven (7) different industry sectors
  • Conduct 1:1 interviews with Subject Matter Experts
  • Develop a diverse portfolio of marketing collateral, including data-driven articles, case studies, video scripts, white papers, email campaigns, and more
  • Voluntary Scribe for the company's Inclusion Council (DEI) and active Member of the Education Committee.

Director, Content Marketing and Market Research

GIM Content Management
01.2018 - 10.2023
  • Single-handedly securing contracts with 8% of the top 100 largest language services providers worldwide
  • Helping clients with up to 80% of their client-facing marketing collateral, including data-driven articles, marketing videos, white papers, and case studies
  • Working collaboratively with dozens of C-level executives, directors, and client leaders to develop and execute effective, sustainable content marketing strategies
  • Increasing the number of clients by 600% in less than four years while increasing geographic reach by 300%
  • Diversifying services by 250% with the addition of graphic design, video marketing, writers' workshops, editing, and website development and design
  • Assisting clients as their contracted managing editor, overseeing the work of writers and researchers, editing, mentoring, onboarding, and full project management of multiple projects at any given time
  • Actively participating in leadership meetings to develop engaging, industry-focused content
  • Providing professional writing services that have helped clients successfully compete and win two multi-year government contracts.

Translator/Localization Specialist

InEight
04.2017 - 12.2017
  • Created and built a French-Canadian language terminology database and translated 2,000 words a day of software-related vocabulary from English to French
  • Proofread, monitored, corrected, and reported inconsistencies of thousands of words a day provided by a 3rd-party vendor
  • Worked with translation management software and terminology management practices daily.

Bilingual Content Producer (Contract)

Fisher Price
02.2016 - 03.2017
  • Translated hundreds of scripts between English and French
  • Edited script and audio content of toys with any combination of 41 different languages
  • Worked cross-functionally across five departments, including Audio Engineering, Software Engineering, Marketing, Manufacturing, and Translation, to conduct comparative analysis and literacy development research.

Journalist, Copywriter, Educational Researcher

Journalism, Copywriting, and Research Services
01.2010 - 01.2016
  • Wrote hundreds of promotional content and copy for a Canadian-based marketing company on topics across multiple industries
  • Wrote a series of articles for three local newspapers, interviewing business owners, educational leaders, political candidates, and more, and attended events weekly
  • Researched and wrote study guides up to 90 pages each, along with accompanying practice exams and answer keys for educational publishers (educational, healthcare, and military student-focused material).

French and Spanish Teacher

Lewiston-Porter CSD
01.2007 - 01.2010

French Immersion Teacher

HWCDSB
01.1999 - 01.2007

Education

Ms.Ed. - Elementary Education

Niagara University
Lewiston, NY

B.A. - French Language and Literature

University of Ottawa
Ottawa, ON

Skills

  • Content Marketing
  • Consultation
  • Content/Copywriting
  • Data-Driven Research
  • Editing
  • Market Research
  • Marketing Collateral
  • Project Management
  • Proofreading
  • Relationship Building
  • Team Leadership
  • Time Management
  • Technology
  • CMS
  • Data Visualization
  • Digital Media Assets
  • HubSpot
  • Microsoft Office, Teams
  • Project Mgmt Tools
  • SEO Best Practices
  • Video Marketing Tech
  • WordPress

Languages

French
Native or Bilingual
Spanish
Limited Working
English
Native or Bilingual

Headline

Managing Editor/Director of Content Development

Certification

NYS Teaching Certifications:


1. PreK - 6

2. French 7 - 12

3. Students with Disabilities 1 - 6


Content Marketing Certifications


1. Using Communication Strategies to Bridge Cultural Divides, SkillSoft, October 2022


2. Diversity and Inclusion in Marketing

LinkedIn, October 2022

Timeline

Content Marketing Specialist

Benchmark
10.2022 - Current

Director, Content Marketing and Market Research

GIM Content Management
01.2018 - 10.2023

Translator/Localization Specialist

InEight
04.2017 - 12.2017

Bilingual Content Producer (Contract)

Fisher Price
02.2016 - 03.2017

Journalist, Copywriter, Educational Researcher

Journalism, Copywriting, and Research Services
01.2010 - 01.2016

French and Spanish Teacher

Lewiston-Porter CSD
01.2007 - 01.2010

French Immersion Teacher

HWCDSB
01.1999 - 01.2007

Ms.Ed. - Elementary Education

Niagara University

B.A. - French Language and Literature

University of Ottawa

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Carreen Schroeder