Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Carrie Corrigan

Cleveland,OH

Summary

Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Background overseeing sales and marketing team motivation, development and daily activities.

Overview

20
20
years of professional experience

Work History

Director of Sales

Metropolitan at the 9
Cleveland, OH
07.2024 - Current
  • Led a high-performing sales team of five members, achieving annual revenue targets of $13 million.
  • Teamed up with marketing to develop targeted promotional campaigns, resulting in a 13% growth.
  • Facilitated agreement negotiations for various client groups.
  • Executed the 2025 budget and strategic sales plan.

Director of Sales and Marketing

Doubletree Cleveland Westlake
Westlake, OH
02.2022 - 07.2024
  • Tasked with overseeing all revenue streams, encompassing transient, group, banquet, and catering sales.
  • Developed a sales and catering team adaptable to post-pandemic business needs.
  • Achieved a total revenue increase of 5% compared to 2019.
  • Led team development and motivation to surpass revenue targets.

Director of Sales and Marketing

Renaissance Cleveland Hotel
Cleveland, OH
04.2018 - 02.2022
  • Overseeing the total revenue for a hotel with 491 rooms and 60,000 square feet of meeting space.
  • Managed a team of 17 in sales, catering, and event management through training, mentorship, and financial rewards.
  • Collaborated with team members to design tailored action plans targeting revenue objectives.
  • Collaborated with the e-commerce team to develop effective promotions.
  • Drafted annual budgets and authorized budget expenditures.

Dual Director of Sales

Courtyard by Marriott Towneplace Suites
Westlake, Ohio
07.2017 - 04.2018
  • Responsible for overall revenue for both hotels and all market segments
  • Orchestrated monthly financial calls for top line revenues for both hotels
  • Achieved aggressive monthly sales calls and revenue goals.
  • Leveraged prospecting tools, including H360, Demand 360, and Dodge reports, to identify new opportunities.
  • Created and implemented sales strategies across various channels to enhance market reach.

Director of Sales and Marketing

Embassy Suites Cleveland Rockside
Independence, US
03.2011 - 06.2017
  • Directed comprehensive sales efforts for transient, group, and catering segments.
  • Successfully pursued and secured revenue growth with relentless sales initiatives.
  • Executed targeted sales blitzes every quarter aimed at gaining market share from competitors.

Director of Sales and Marketing

Crowne Plaza Hotel
Independence, Ohio
10.2008 - 03.2011
  • Recruited top-tier sales and catering team to meet ambitious revenue objectives.
  • Conducted various promotional activities including chef's table events.
  • Facilitated sales planning, development, and account management to expand existing accounts.

Director of Sales and Marketing

Doubletree Hotel Cleveland
Cleveland, Ohio
06.2005 - 10.2008
  • Developed a proficient sales group dedicated to increasing total hotel income.
  • Managed solicitation of large crew accounts.
  • Frequently exceeded benchmark in STR occupancy rates and RevPAR index.
  • Increased market share through strategic and rigorous team training.

Education

Bachelor's degree - Bachelor of Arts in Business and Organizational Communication, Minor in Marketing

The University of Akron
Akron, OH

Skills

  • Revenue Optimization Expertise
  • Financial Planning
  • Event Planning Expertise
  • Outbound Sales Experience
  • Event Catering
  • E-Commerce
  • Event Planning
  • Outside Sales
  • Sales Management
  • Account Management
  • Marketing
  • Analysis skills
  • Business development

Personal Information

Authorized To Work: US

Timeline

Director of Sales

Metropolitan at the 9
07.2024 - Current

Director of Sales and Marketing

Doubletree Cleveland Westlake
02.2022 - 07.2024

Director of Sales and Marketing

Renaissance Cleveland Hotel
04.2018 - 02.2022

Dual Director of Sales

Courtyard by Marriott Towneplace Suites
07.2017 - 04.2018

Director of Sales and Marketing

Embassy Suites Cleveland Rockside
03.2011 - 06.2017

Director of Sales and Marketing

Crowne Plaza Hotel
10.2008 - 03.2011

Director of Sales and Marketing

Doubletree Hotel Cleveland
06.2005 - 10.2008

Bachelor's degree - Bachelor of Arts in Business and Organizational Communication, Minor in Marketing

The University of Akron

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Carrie Corrigan