CARRIE LEFKER

Promoted to newly created Field Director of Sales role, leading company-wide sales strategy during growth from 4 to 12 hotels (2020–2026)

• Drove portfolio-wide revenue growth through centralized sales strategy and performance management, enhancing overall profitability
• Lead and develop team of 10 driving accountability and performance across portfolio
• Oversaw contract governance and sales operations for Hilton and Marriott focused-service brands, managing 1,000+ contracts annually to ensure compliance and efficiency
• Standardized sales processes by creating SOPs, workflows, templates, and a Quarterly Sales Review (QSR) program to drive consistency and accountability
• Administer CRM and sales systems (Delphi, Agency360/Kalibri, MeetingBroker), improving adoption and operational efficiency
• Reduced contract errors, turnaround time, and risk through portfolio-wide standardization
• Decreased group wash by 50%+ by strengthening cutoff, attrition, and cancellation practices
• Negotiated complex agreements, including custom clauses and addendums, securing favorable terms for client contracts
• Lead onboarding of new acquisitions and openings, aligning market strategy, systems, and contract execution

• Led team of five to increase sales across multiple brands through national sales, LNR, group sales, and small meetings sales and service.
• Daily experience in Marriott and Hilton systems for RFP’s and lead generators including MGS, The Lobby, Cvent, OnQ and Meeting Broker.
• Market Research to create the most profitable Rate Strategies for BT and Group ADR for Multiple Sites.
• Leveraged Relationships, Networking (Chamber, BNI, et al.) and Market Intelligence (Knowland, Hotelligence, et al.) to Build Demand and Shift Market Share.
• Oversaw openings of Hilton Garden Inn Cincinnati Midtown and Hampton Inn Liberty Township – coordinated opening celebration, menu creation, catering SOP, and all e-communication.
• Created and implemented internal communication processes for distributing BEOs, group resumes, and function agendas, enhancing accuracy and profitability.

• Conducted Comprehensive Sales and Catering Overhaul upon beginning role in 2010 to Establish Sales Standards, Organizational Expectations and Internal Communications Processes with Immediate Results including: Exceeded Conference Center Budget and achieved total annual budget despite entering the center with a 20%ytd deficit.
• Exceeded group room night goals by 166% and BT goals by 108%.
• Successfully Re-Branded Wingate by Wyndham to Four Points by Sheraton Cincinnati North Including ADR and Catering Strategies, Budget, Marketing Plan and Campaign, Revenue Management while successfully maintaining the hotel open and operational during renovation.
• Trained and mentored team members, guiding them to successful careers as director of sales, banquet managers, and team leads.