Carrie Lyons

• Client Acquisition & Strategy: Prospect new clientele and develop tailored marketing plans to align with their marketing and fundraising objectives
• Social Media Growth: Assist clients in enhancing their social media presence, resulting in increased member engagement and growth
• Team Leadership: Train and manage junior sales and marketing associates, fostering professional development and team performance
• Project Oversight: Direct all aspects of project management, ensuring seamless execution from initiation to completion

Sales Growth & Marketing Expansion: Collaborated with veterinary hospitals and State Farm agents within Southern Orange County

• Relationship Management: Built and maintained strong relationships with key stakeholders, ensuring alignment and fostering long-term partnerships
• Training & Enablement: Conducted comprehensive training sessions for veterinary hospital staff on proprietary software, enhancing user adoption and maximizing efficiency
• Product Demonstrations: Showcased the value of Trupanion's insurance solutions, boosting client acquisition and retention

• Conceptualized and developed a stylish scarf with an integrated N95 mask, successfully bringing the product from idea to market.
• Negotiated with manufacturers and suppliers to secure high-quality production at competitive rates.
• Created compelling marketing materials and produced engaging social media content to drive brand awareness and sales.
• Oversaw the design and launch of the website, facilitating both direct online sales and wholesale transactions with small businesses.
• Managed internet sales strategies, ensuring growth in the customer base, and increasing product distribution.

• Global Licensing: Licensed international television rights across European, Scandinavian, Latin American, Middle Eastern and Asian markets
• Strategic Sales Growth: Designed and implemented innovative strategies to expand sales in highly competitive markets
• Sales Leadership: Projected sales targets, negotiated contract terms, and led a high-performing sales team to achieve organizational objectives

• Global Licensing – Managed licensing of international and video rights in Central European, Latin American, and Middle Eastern markets
• Revenue Growth: Increased annual revenue through strategic sales and market expansion initiatives
• Client Development: Expanded the client base, fostering long-term partnerships and new revenue streams
• Team Leadership: Supervised sales support staff to ensure optimal support and efficiency for the international division