Carrie Price
Leesburg,VA
Summary
Professional operations leader with consistent track record in optimizing processes and driving impactful results. Proven ability to lead teams, implement strategic initiatives, and adapt to changing environments with ease. Skilled in project management, process improvement, and resource allocation. Known for effective collaboration and delivering dependable outcomes. Looking to be apart of an organization with a strong community and great culture.
Overview
12
12
years of professional experience
Work History
Director of Operations, Media Product
Gannett | USA TODAY NETWORK
07.2024 - Current
- Partner with the Chief Product Officer to lead strategic initiatives that align with company goals, streamline workflows, and ensure cross-functional success across product, design, and engineering.
- Own quarterly planning cycles, including roadmap alignment, product intake, and resource distribution, increasing operational visibility and delivery predictability.
- Oversee capital expenditure planning and execution, aligning investments with organizational priorities to maximize impact and ROI.
- Administer key productivity tools (e.g., JIRA, Confluence), develop documentation and playbooks, and drive adoption across teams to improve transparency and efficiency.
- Facilitate change management efforts and continuous improvement through structured feedback loops and iterative optimization of internal processes.
- Champion a collaborative and inclusive team culture by resolving operational blockers, coordinating team-building efforts, and supporting morale and engagement.
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
Senior Manager – Ad Solutions
Gannett | USA TODAY NETWORK
10.2021 - 07.2024
- Managed a yearly ad revenue portfolio of over $22 million, consistently hitting and exceeding set targets.
- Curating one of a kind high impact advertising executions with existing products
- Leading a high-performing team, fostering a collaborative and innovative work environment
- Cultivating and maintained strong relationships with key advertising clients, ensuring their unique needs were met and their satisfaction was maintained
- Coordinating with product development to help create innovative ad formats and offerings
- Implementing standards of best practices to ensure successful campaign metrics that result in campaign growth
- Staying current with industry trends and emerging technologies, integrating cutting-edge ad tech solutions into the ad operations process for improved efficiency
Senior Project Manager – Ad Solutions
Gannett | USA TODAY NETWORK
11.2019 - 11.2021
- Collaborated with clients to design custom ad solutions and campaigns, resulting in repeat business
- Developed and executed innovative ad campaign strategies, aligning creative concepts with client objectives to drive maximum engagement and impact
- Ensured open lines of communication, resulting in a high level of client satisfaction and repeat business
- Demonstrated a proven track record of successfully managing complex, customized high impact campaigns from inception to completion
- Location
Project Manager- Ad Solutions
Gannett | USA TODAY NETWORK
06.2016 - 11.2019
- Delivering white glove customer service
- Facilitating an award winning HTML5 custom ad development across the USA TODAY NETWORK
- Working internally and externally to brainstorm pre-sale
- Troubleshooting during live campaigns
- Assisting in any post-sale requests
Senior Marketing Manager
Team Velocity Marketing
07.2015 - 06.2016
- Manage client and agency relationships
- Provide a high level of customer service
- Effective communication
- Timely responses to requests
- Proactive resolution of potential issues
Digital Account Manager
USA TODAY
02.2014 - 07.2015
- Analyzed and reported digital campaign performance with focus on program optimization.
- Participated in industry events and conferences, expanding professional network while staying informed about emerging trends in digital marketing and account management.
Advertising Sales Coordinator
USA TODAY
03.2013 - 03.2014
- Collaborated closely with account managers during contract renewals or other key moments in order to ensure seamless transitions between phases of the advertising sales process.
- Conducted market research to identify new business opportunities and expand the company''s client base.
- Coordinated cross-functional teams involved in executing advertising campaigns from inception through completion.
Education
Bachelor of Science (BS) - Advertising
West Virginia University
Morgantown, WV12.2012
Skills
- Operational efficiency
- Operations oversight
- Strategic planning
- Strategic planning and execution
- Process improvement
- Leadership training
- Workforce planning
- Performance analysis
- Capital spending
- Operations management
Timeline
Director of Operations, Media Product
Gannett | USA TODAY NETWORK
07.2024 - Current
Senior Manager – Ad Solutions
Gannett | USA TODAY NETWORK
10.2021 - 07.2024
Senior Project Manager – Ad Solutions
Gannett | USA TODAY NETWORK
11.2019 - 11.2021
Project Manager- Ad Solutions
Gannett | USA TODAY NETWORK
06.2016 - 11.2019
Senior Marketing Manager
Team Velocity Marketing
07.2015 - 06.2016
Digital Account Manager
USA TODAY
02.2014 - 07.2015
Advertising Sales Coordinator
USA TODAY
03.2013 - 03.2014
Bachelor of Science (BS) - Advertising
West Virginia University
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