A. GLEN COLEMAN
Knoxville,TN
Summary
Sophisticated Marketing Executive with background propelling company offerings and brand through focused strategies. Working knowledge of all types of digital advertising. Excels at identifying target audience and planning multi-channel campaigns that most effectively reach and convert those targets into clients. Confident and effective communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue.
Overview
25
25
years of professional experience
Work History
Account Executive
Gannett/USA Today Network Tennessee
03.2017 - Current
- Exceeded goal by selling the most sponsorships for national Home Makeover promotion, February 2024.
- Exceeded goal by selling the most premium positions for Blueprint pilot program, December 2023.
- Exceeded goal for Communities Choice awards 2018-2024.
- 107% to Q4 2022 Budget
- 104% to 2021 Overall Budget
- 101% to 2020 Overall Budget
- Featured in Southeast weekly news letter success stories for comprehensive digital/performance sale to audiologist for $62,000/annual
Account Executive
WTNZ FOX
11.2014 - 03.2017
- Generated immediate impact on revenue growth during special promotion and earned recognition for producing 50% of total Fox 43 digital budget in 2015
- Increased market share with ITN (large agency account in New York) by 25% with total revenue of $160,000 annually
- Managed and retained large accounts with Academy Sports, Papa Murphy’s, Y-12 Federal Credit Union, and others.
Account Executive
METRO PULSE
02.2014 - 10.2014
- Started with sizeable book of existing business and achieved high level of account retention through consistent sales call reach/frequency and relationship building with key decision makers.
- Conducted sales force training on account preparation and presentations to close new advertising program.
Account Executive
HIBU, YELLOWBOOK
01.2007 - 01.2014
- Sold digital and print with increasing focus on digital ads with HIBU being Google’s very first Adwords partner in B2B markets
- Generated highest volume of new sales in Q1 2012 and led sales force of 18 in new account sales, maintaining consistent #1 ranking
- Trained/mentored new Account Representatives and documented their progress and achievements
- Ranked #2 out of 16 Account Executives and achieved Presidents Club in 2010.
Sales Merchandiser
ANDERSON MERCHANDISERS
01.2000 - 01.2007
Education
B.A. - Anthropology
08.1995
Skills
- Sales Strategies Implementation
- Customer Relationships
- Forecast Preparation
- Negotiation and Persuasion
- Account Management
- Consultative Selling Techniques
- Business Growth Opportunities
Timeline
Account Executive - Gannett/USA Today Network Tennessee
03.2017 - Current
Account Executive - WTNZ FOX
11.2014 - 03.2017
Account Executive - METRO PULSE
02.2014 - 10.2014
Account Executive - HIBU, YELLOWBOOK
01.2007 - 01.2014
Sales Merchandiser - ANDERSON MERCHANDISERS
01.2000 - 01.2007
The University of Tennessee - Knoxville - B.A., Anthropology
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