Carrie Rice

Managed marketing initiatives, using market knowledge to understand the vision, define goals, develop communication plans, and execute marketing strategies.

• Collaborated with strategic partners to create sales support materials, print and digital communications, monthly newsletters, presentations, and other collateral.
• Devised content strategy to effectively engage target audiences.
• Oversaw implementation of digital marketing initiatives including website development, email and social media campaigns. Utilized data and analytics to optimize engagement and click rates.
• Demonstrated creativity, organizational and problem-solving skills in a fast-paced environment, managing multiple priorities simultaneously.

Managed a portfolio of marketing projects from development through implementation.

• Responsible for assisting with marketing strategy and overseeing prioritization, project management and day-to-day workflow of marketing projects.
• Worked closely with marketing teams to create print, email and social media campaigns through creative, legal and review processes.
• Strengths included managing details, tracking multiple projects at one time, maintaining strict timelines and communicating across teams.

Ensured smooth execution of day-to-day workflow of print and digital campaigns.

• Proofread and edited content and provided design feedback.

• Managed processes for compliance/legal review of marketing assets.

• Led weekly meetings to prioritize projects and resources.