Results-driven marketing and sales professional with 15+ years of experience driving business growth through strategic marketing initiatives, client-facing training programs, and comprehensive customer success programs. Demonstrated expertise in multicultural marketing, data analytics, bilingual communication, and project management. Skilled in crafting transformative narratives, fostering artist development, and executing brand positioning initiatives. Proficient in leveraging AI applications, implementing CRM strategies, and utilizing cloud storage. Fluent in Spanish.
Hi, I’m
Jeanette Villafane
Yonkers,NY
Summary
Overview
28
years of professional experience
Work History
NYS Gaming Commission
Senior Marketing Account Manager
09.2012 - Current
Job overview
- Achieved an $8.8M increase in sales from fiscal 2022 to 2023, representing a 7.2% year-over-year growth
- On track to surpass previous years' performance in fiscal 2024, driving continued growth through strategic multicultural marketing campaigns, data analytics, and bilingual communication to expand lottery game sales and digital marketing for minority-owned retailers
- Managed a comprehensive Customer Success program across 300+ retail locations, implementing KPI tracking systems and CRM strategies to optimize retailer performance and boost digital marketing engagement
- Provided specialized accounting management training for small minority-owned businesses, enhancing financial literacy and operational efficiency within lottery game retail ecosystems
- Executed end-to-end project management for vendor relationship development, sourcing new retail locations, and negotiating strategic partnerships, resulting in a 35% increase in brand awareness
- Developed client-facing training programs with 95% positive feedback, focusing on advanced public speaking and bilingual communication to empower minority entrepreneurs in competitive retail markets
- Streamlined licensing and compliance processing by 40% through workflow optimization, creating accessible pathways for minority-owned businesses to thrive in the lottery game retail space
- Implemented data-driven sales analytics and digital marketing initiatives, transforming complex metrics into actionable strategies that drove community-focused business growth
Souls United Inc. Productions
Content & Experience Strategy Manager
05.2020 - 08.2024
Job overview
- Company Overview: Specializing in Transformative Narratives, Wellness Innovation, Entertainment and Creative Entrepreneurship
- Designed transformative narratives across media, performance, and wellness platforms, leading multichannel marketing strategies that drove a 40% increase in digital audience engagement through innovative, data-driven storytelling techniques
- Executed artist development and brand positioning initiatives, crafting compelling narratives that increased artist visibility and audience engagement by 25%
- Led entertainment production efforts in roles such as performer, director, voice-over artist, and producer
- Managed artist development strategies that integrated creative vision with career positioning, driving success across music, theater, and multimedia platforms
- Secured strategic partnerships with music venues, luxury hotels, and industry experts to coordinate transformative events, expanding professional networks and fostering cross-industry collaborations
- Integrated emerging AI technologies to enhance workflows, optimizing multimedia production, personalizing audience experiences, and accelerating ideation for entertainment, wellness, and brand development initiatives
- Created and launched wellness and representation programs, advancing LGBTQIA+ support and mental health initiatives
- Fostered inclusive team environments and drove social impact through purpose-driven approaches
- Blends creative strategy, public speaking, and marketing expertise to produce paradigm-shifting content
- Penned Unapologetic Forgiveness, a book exploring the power of forgiveness, collating my signature approach to banishing victimhood and toxic emotions
- Developed and launched a podcast, designing serial episodes to cultivate an engaged following and build deeper subject matter understanding within the audience
- Specializing in Transformative Narratives, Wellness Innovation, Entertainment and Creative Entrepreneurship
NYS Gaming Commission
Field Sales and Marketing Representative
09.2003 - 09.2012
Job overview
- Pioneered bilingual retail engagement strategies, boosting territory sales penetration by 15%
- Managed a network of 200+ retail accounts, driving strategic sales engagement and maximizing performance
- Developed training programs that reduced retailer onboarding time by 25% through clear, effective communication
- Initiated grassroots promotional strategies that increased game launch awareness by 20%
- Implemented sales tracking systems that improved reporting efficiency by 30%, streamlining performance analysis
- Coordinated the distribution of marketing collateral, enhancing point-of-sale visibility by 35%
La Santa Luz Dance Company
Founder and Executive Director
06.1997 - 08.2009
Job overview
- Launched and managed all aspects of a startup nonprofit dance company, establishing its mission and operational structure
- Managed daily operations and talent representation, successfully executing over 500 concerts, live performance events, and festivals
- Sourced and hired production crews, cast dancers, and supervised cross-functional teams for performances and events
- Negotiated contracts for international tours, music videos, and Broadway productions, including Madonna's Drowned World Tour and other high-profile projects
- Coordinated performances with A-list artists and cultivated partnerships with stakeholders, fostering a vibrant artistic community
- Directed logistics for tours, including travel, accommodations, schedules, and stage/lighting operations
- Developed strategic partnerships, secured sponsorships, and led fundraising initiatives to enhance event success and organizational visibility
- Developed and executed PR, marketing, and promotional campaigns, securing media coverage, crafting press kits, and providing media training to boost brand visibility and audience engagement
- Oversaw financial operations, including budgets and accounts payable, ensuring fiscal responsibility
- Effectively transitioned talent into the music industry as singers and songwriters overseeing all career opportunities including music publishing deals, merchandising, and licensing
- Conceptualized and executed creative direction for music videos, live events, and production, ensuring cohesive artistic vision across all media
- Led the hiring process for crew members, including production designers, videographers, lighting technicians, and sound engineers
Invasion Group Ltd
Artist Talent Manager
04.2001 - 09.2004
Job overview
- Orchestrated strategic contract negotiations for recording artists, expertly navigating complex agreements with producers, songwriters, record labels, and industry stakeholders to secure optimal terms and professional opportunities
- Created and expanded publishing and licensing opportunities for songwriters, musicians, and producers, strategically positioning artists for enhanced revenue streams and broader industry recognition
- Engineered comprehensive marketing strategies amplifying artist narratives across press kits, digital platforms, and strategic events, driving a remarkable 55% surge in brand visibility and revenue
- Strategically managed end-to-end tour and concert development for recording artists, expertly negotiating performance contracts, routing logistics, and comprehensive marketing strategies across multiple venues and markets, securing favorable terms and maximizing artist exposure and revenue potential
- Architected comprehensive career development strategies, leveraging strategic A&R partnerships to identify and develop emerging musical talent across diverse genres
Grey GCI Group
Public Relations Account Executive
01.1999 - 04.2001
Job overview
- Developed and implemented strategic public relations campaigns for clients in various industries, including technology, healthcare, and consumer goods
- Crafted compelling press releases, media pitches, and other written materials to effectively communicate key messages to target audiences
- Managed client relationships by serving as the main point of contact for day-to-day communications, addressing inquiries promptly and maintaining a high level of customer satisfaction
- Coordinated press conferences, product launches, and other special events to generate buzz and enhance brand visibility
Education
CUNY The City CollegeNew York, NY
B.A. from Public Relations, Advertising
University Overview
Skills
- Creative Strategy & Implementation
- Concept Development
- Pitching & Presentations
- Multi-channel Marketing
- Video and Photo Production
- Program Development
- Event Planning & Coordination
- Client Management
- Third-party Relationship Management
- Networking
- Contract Negotiation
- AI Applications
- Music Management
Assessments
Assessments
- Social media, Proficient, 08/01/24
- Work style: Reliability, Proficient, 02/01/24
- Work style: Reliability, Proficient, 04/01/22
- Work motivation, Proficient, 01/01/21
- Sales skills, Proficient, 06/01/23
- Customer focus & orientation, Proficient, 06/01/23
Languages
Spanish
Native or Bilingual
Timeline
Content & Experience Strategy Manager
Souls United Inc. Productions
05.2020 - 08.2024
Senior Marketing Account Manager
NYS Gaming Commission
09.2012 - Current
Field Sales and Marketing Representative
NYS Gaming Commission
09.2003 - 09.2012
Artist Talent Manager
Invasion Group Ltd
04.2001 - 09.2004
Public Relations Account Executive
Grey GCI Group
01.1999 - 04.2001
Founder and Executive Director
La Santa Luz Dance Company
06.1997 - 08.2009
CUNY The City College
B.A. from Public Relations, Advertising