Carrina Ekvall
Wyoming
Summary
Results-oriented Marketing Executive with a strong record in scaling demand generation for SaaS platforms. Enhanced full-funnel efficiency and executed AI-driven SDR motions and integrated GTM strategies. Delivered high-velocity lead-to-revenue workflows, contributing significantly to marketing pipelines and generating over $50M in attributed revenue.
Overview
12
12
years of professional experience
Work History
Sr. Marketing Director
Recurly
05.2024 - Current
- Directly influenced $20M in revenue and maintained a 53% marketing pipeline contribution for the 2025 SubSummit award-winning platform.
- Spearheaded EMEA market entry; achieved a 63% pipeline contribution ($4.6M) and a 41% MQL-to-SQL conversion rate, exceeding initial goals by over 6x.
- Engineered 381% YoY increase in MQL-to-SQL conversion, raising historical rates from 1% to 4-6%.
- Integrated Qualified AI agents to automate SDR motions, resulting in 1,662 conversations and 573 meetings in 2025, driving $3.3M in pipeline.
- Modernized marketing tech stack by consolidating 5 redundant investments, saving $100K annually and unifying global team on Wrike.
Marketing Director
Verint Software
09.2021 - 05.2024
- Generated $35.8M in attributed revenue by repurposing existing assets into virtual events and "masterclass" series with near-zero incremental spend.
- Expanded oversight from 8 to 42 solutions while scaling the budget to $2M and driving an 82% increase in MQLs via enhanced messaging and sales alignment.
- Shifted email-only tactics to multi-channel, tiered campaigns, increasing demo requests by 45% and achieving 77% marketing influence on sales opportunities.
- Mentored high-performing team of 6, achieving zero attrition and fostering multiple internal promotions.
Industry Marketing Director, Manufacturing
Epicor Software
06.2016 - 09.2021
- Executed brand awareness campaign resulting in 3x YoY increase in lead generation and 4x boost in global brand recognition.
- Engineered global programs that generated over 70% of quality pipeline, achieving win rates above corporate benchmarks.
- Analyzed workflows and streamlined processes to reduce sales cycle friction, accelerating sales cycle by 50%.
Marketing Communications Manager
Healthland (now CPSI)
09.2013 - 01.2016
- Developed comprehensive marketing communication strategies for healthcare technology solutions.
- Coordinated cross-functional teams to align messaging with product launches and updates.
- Managed social media campaigns to enhance brand awareness and engagement with clients.
- Automated lead nurture workflows, removing need for 1 FTE hire and generating $500K in revenue.
Education
B.S. - Communications
St. Cloud State University
Saint Cloud, MNSkills
- Revenue growth strategies
- Pipeline management
- Data-driven decision making
- Brand development
- Campaign optimization
- Team leadership
- Cross-functional collaboration
- Budget oversight
- Change management
- Performance metrics analysis
- Coaching and mentoring
Core Competencies
Demand Generation, Account-Based Marketing (6Sense ABM), Pipeline Velocity, GTM Strategy, Team Scaling & Performance (hired 20+ staff), Global Expansion (EMEA), Budget Management ($2M+), Paid & AI Search, SEO, Social Media Marketing, Integrated Campaign Orchestration, AI Agent Deployment (Qualified), Tech Stack Optimization (Wrike, Salesforce), M&A Integration
Education Certifications
CMO & GTM Leadership (Pavilion), Board Reporting for B2B CMOs (CaliberMind), AI Masterclasses (Verint)
Timeline
Sr. Marketing Director
Recurly
05.2024 - Current
Marketing Director
Verint Software
09.2021 - 05.2024
Industry Marketing Director, Manufacturing
Epicor Software
06.2016 - 09.2021
Marketing Communications Manager
Healthland (now CPSI)
09.2013 - 01.2016
B.S. - Communications
St. Cloud State University