TRACEY COX - Sr. Marketing Director

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.

Overview

16

years of professional experience

Work History

Sr. Marketing Director

Rocket Central / Rocket Companies / Rocket Mortgage

Detroit

08.2009 - 08.2023

Leadership: Orchestrated the successful launch and growth of 4
B2B Rocket Companies, demonstrating adept leadership with a proven track record
Branding: Established enduring B2B brands across multiple company portfolios, facilitating international expansion into Canada
Product Launch: Spearheaded 12 product launches in 6 months with cross channel marketing campaigns for a fully integrated plan across sales and marketing
Go-to-Market Strategy: Spearheaded a customizable marketing platform for B2B partners, increasing portal engagement by 50% in 6 months.
Marketing Campaigns: Directed the development and execution of 500+ B2B & B2BB2C digital marketing campaigns annually, propelling sales growth by 35% year-over-year
SEO: Led the formulation of an SEO B2B strategy, by promoting educational content & podcast series for increasing website traffic by 65% year-over-year
Social Media: Increased social media followers by 800% in 1 year through targeted promotions, engagement ads, and need to know content for business partners
Market Research: Spearheaded multiple research surveys to identify gaps, leveraging insights to enhance partner messaging and touch point communications
Cross Chanel Marketing: Engineered a comprehensive business partner lifecycle journey integrating email, direct mail, and SMS initiatives
Budget Oversight: Managed P&L, ROI, forecasting, and financial analysis all marketing spend and partnership events
B2B Retention Programs: Developed end-to-end lifecycle journeys through drip email, SMS, and direct mail campaigns, consistently achieving a 30%+ open rate through adept testing of subject lines, CTAs, and incentives.

Market Research Analyst

Maritz

Warren, MI

09.2007 - 06.2009

Streamlined data collection processes by 30% through through implementation of efficient survey methodologies,
Increased client satisfaction with actionable insights gained from in-depth customer behavior studies. Presented top 3 findings to executive leadership.
Increased client satisfaction with actionable insights gained from in-depth customer behavior studies.

Education

BBA - Marketing & International Business

Davenport University

Warren, MI

06.2002

Skills

LEADERSHIP
Public Speaking
Growth Strategies
Problem Solving
Strategic Thinking
Stakeholder Alignment
Budget / Forecasting
P&L Management
Contract Negotiations
Hiring, Training, Coaching
Team Management
Resource Allocation
Executive Decision Making

MARKETING
Brand Marketing
Product Marketing
Go-To Market Strategies
Digital Marketing (PPC)
Lead Generation
ROI Targets / Metrics / Key Performance Indicators
Performance / Data Analysis
Market Research
Media Strategy / Buying
Multi-Cultural Marketing
Paid & Organic Social Media
SEO
Email
Direct Mail
SMS
Influencer Marketing
Integrated Marketing
Loyalty Programs
Presentation Skills
Events
Retention / Nurturing
Sales Collaboration, Training & Alignment

Accomplishments

· Leadership: Orchestrated the successful launch and growth of 4 B2B Rocket Companies, demonstrating adept leadership with a proven track record.

· Branding: Established enduring B2B brands across multiple company portfolios, facilitating international expansion into Canada.

· Product Launch: Spearheaded 12 product launches in 6 months with cross channel marketing campaigns for a fully integrated plan across sales and marketing.

· Go-to-Market Strategy: Spearheaded a customizable marketing platform for B2B partners, increasing portal engagement by 50% in 12 months.

· Marketing Campaigns: Directed the development and execution of 500+ B2B & B2BB2C digital marketing campaigns annually, propelling sales growth by 35% year-over-year.

· SEO: Led the formulation of an SEO B2B strategy, by promoting educational content & podcast series for increasing website traffic by 65% year-over-year.

· Social Media: Increased social media followers by 800% in 1 year through targeted promotions, engagement ads, and need to know content for business partners.

· Market Research: Spearheaded multiple research surveys to identify gaps, leveraging insights to enhance partner messaging and touchpoint communications.

· Cross Chanel Marketing: Engineered a comprehensive business partner lifecycle journey integrating email, direct mail, and SMS initiatives.

· Budget Oversight: Managed P&L, ROI, forecasting, and financial analysis all marketing spend and partnership events.

B2B Retention Programs: Developed end-to-end lifecycle journeys through drip email, SMS, and direct mail campaigns, consistently achieving a 30%+ open rate through adept testing of subject lines, CTAs, and incentives.

Timeline