Carson Chandler
Athens ,GA
Summary
Potential B2C and B2B marketing employee working to deliver profitable solutions to drive sales, attract and maintain consumers, and build a solid corporate brand. Versed in enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event planning experience. Imaginative and creative team player committed to resolving multifaceted issues despite challenges of changing priorities.
Overview
2
2
years of professional experience
Work History
Marketing Intern
Tanya Taylor
New York, NY
05.2023 - 08.2023
- Worked with the social and ecommerce team to identify content creators for seasonal product gifting and helped facilitate influencer marketing projects.
- Ideated and helped execute influencer gifting initiatives timed to product launches and current events
- Developed, optimized, and copy-edited marketing content for consumer-facing websites.
- Continuously tracked and monitored industry changes to keep media and influencer database relevant.
Marketing Strategy Co-Op Student
Graduate Hotels
Athens, GA
01.2023 - 05.2023
- Created and managed budgets for event marketing initiatives.
- Developed and implemented strategies for successful event marketing campaigns.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
Marketing Rebranding Team
Terry College of Business
Athens , GA
02.2023 - 05.2023
- Advised on development of new service and product offerings to increase shares in emerging markets.
- Worked closely with council board to implement strategic communications plans and marketing initiatives.
Social Media Coordinator
Athens-Clarke County Drug Free Community Coalition
Athens , Georgia
08.2022 - 12.2022
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Created social media marketing strategies and oversaw management of accounts.
- Tracked and analyzed social media and online marketing initiatives.
Member
American Marketing Association at the University of Georgia
Athens, Georgia
10.2022 - 05.2023
- Access to executive guest speaker sessions, networking events, personal mentorship sessions, executive company tours, and real world marketing experience
Retail Sales Associate
The Seaside Style
Santa Rosa Beach, Florida
05.2021 - 08.2021
- Recommended merchandise to customers based on needs and preferences.
- Maintained records related to sales for store management.
Education
BBA - Marketing
University of Georgia
Athens, GA05.2024
Study Abroad - Marketing
University of Innsbruck
Innsbruck, Austria Skills
- Social Content Publishing
- Internet Marketing
- Audience Identification
- Pay-Per-Click Advertising
- Generating Brand Awareness
- KPIs Identification
- Verbal and Written Communication
- Cross-Functional Team Collaboration
- Social Media Management
- Brand Development
Volunteering and Leadership Experience
- Athens-Clarke County Downtown Academy Volunteer - (after-school program where children seek positive relationships with UGA students)(09/2021-05/2021)
- Community Service Projects in Costa Rica and Thailand - (pavilion and home reconstruction)(06-07/2017 and 06-07/2018)
Timeline
Marketing Intern
Tanya Taylor
05.2023 - 08.2023
Marketing Rebranding Team
Terry College of Business
02.2023 - 05.2023
Marketing Strategy Co-Op Student
Graduate Hotels
01.2023 - 05.2023
Member
American Marketing Association at the University of Georgia
10.2022 - 05.2023
Social Media Coordinator
Athens-Clarke County Drug Free Community Coalition
08.2022 - 12.2022
Retail Sales Associate
The Seaside Style
05.2021 - 08.2021
BBA - Marketing
University of Georgia
Study Abroad - Marketing
University of Innsbruck
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