Casey Bates
Dallas,TX
Summary
Dynamic leader with a proven track record in the music education space, as well as in media sales, driving revenue growth through strategic planning and partnership development. Expert in media relations, I consistently exceeded quotas and fostered strong client relationships, resulting in significant business expansion. Adept at creating impactful marketing solutions while nurturing team collaboration and client satisfaction.
Overview
21
21
years of professional experience
Work History
President/Owner
Director's Assistant
Dallas, USA
10.2022 - Current
- Spearhead business development efforts, focusing on additional revenue streams available in the music education space.
- Create brand awareness to attract leads and maximize profits.
- Develop onboarding and training materials for new hires.
- Assist in the planning to expand sales reach from just Texas to the entire United States.
- Establish and maintain strong working relationships with clients and staff.
Senior Account Executive
Pandora Radio
Dallas, USA
01.2014 - 09.2022
- Maintained an account list including local, regional and national clients.
- Tapped knowledge base of client information and developed solutions based on unique business needs.
- Researched competitive landscape, sales trends and changing customer needs.
- Maintained and nurtured client relationships at both the agency and client level to secure additional business, resulting in an average of 30-40% increase in revenue.
- Grew portfolios, serviced customer accounts and troubleshot system and account problems.
Account Executive
Clear Channel Radio / IHeart Media
Dallas, USA
08.2004 - 12.2013
- Maintained a full client list selling the entire five-station radio cluster in the Dallas market.
- Qualified new prospects from inbound and outbound generated leads.
- Consistently one of the top-producing reps, with an added focus on new business, direct business, events, and sponsorships.
- Developed advertising solutions for local businesses that delivered results.
- Exceeded quotas frequently with continuous product pushes and attention to customer needs.
Education
Bachelor of Music Education -
University of Oklahoma
Norman, OK05.1999
Skills
- Revenue Growth
- Company Representation
- Partnership Development
- Media Relations
- Strategic Planning
- Sales and Marketing
Timeline
President/Owner
Director's Assistant
10.2022 - Current
Senior Account Executive
Pandora Radio
01.2014 - 09.2022
Account Executive
Clear Channel Radio / IHeart Media
08.2004 - 12.2013
Bachelor of Music Education -
University of Oklahoma