Casey D'Andrea
Brooklyn,NY
Summary
Experienced Senior Copywriter with diverse experience in creating engaging content for different platforms. Skilled in developing creative concepts, brand storytelling, and strategic copywriting to boost engagement and sales. I am adept at balancing creativity with analytical skills, thriving in fast-paced environments, and persuading audience behavior through compelling writing.
Overview
6
6
years of professional experience
Work History
Senior Copywriter
FCB Health New York
New York
2022.12 - Current
- Conduct preparation and submission for Medical, Legal, and Regulatory review
- Work closely with editors to ensure accuracy and consistency in all work
- Research medical and scientific information that pertains to Agency brands
- Develop understanding of market research to create test materials and be an effective research attendee.
- Created persuasive copy to drive website traffic and engagement through SEO optimization.
- Proofread content for accuracy and adherence to brand guidelines.
- Adapted tone of voice depending on target audience profile or message objectives.
Copywriter
FCB Health New York
New York
2021.02 - 2022.12
Junior Copywriter
Harrison and Star
New York
2019.11 - 2021.02
- Assisted senior copywriters in completing projects as needed.
- Created copy for print and digital campaigns, including emails, website content, brochures and leave behinds.
- Participated in brainstorming sessions to conceptualize marketing campaigns and strategies.
- Edited and proofread content for clarity, grammar, and accuracy before publication.
PR Associate + Social Media Manager
Little Pieces
New York
2019.01 - 2019.05
- Started as PR intern developing PR strategies and campaigns
- Clients consisted of beauty and fashion brands
- Managed client's Instagram, Facebook, and LinkedIn accounts, scheduling posts, writing copy, and helping develop a consistent look and feel for the brand
- Arranged influencer event for Lee Jeans spring 2019 collection.
Copywriter
Hearing Health Foundation
New York
2018.09 - 2018.12
- Developed, wrote, and proofread long-form content (blog posts, press releases, e-newsletters, and magazine articles)
- Helped HHF reach their target audience across a variety of platforms by generating original copy ideas
- Track burn reports and freelancer budgets for entire agency
- Contributing to social media campaigns
- Stayed up-to-date with developments in hearing loss research.
Education
Bachelor of Arts, Journalism -
Long Island University
Skills
- Content Strategy
- Concepting
- Adobe Creative Cloud
- Presentation
- Copyediting
- Brand Management
Timeline
Senior Copywriter
FCB Health New York
2022.12 - Current
Copywriter
FCB Health New York
2021.02 - 2022.12
Junior Copywriter
Harrison and Star
2019.11 - 2021.02
PR Associate + Social Media Manager
Little Pieces
2019.01 - 2019.05
Copywriter
Hearing Health Foundation
2018.09 - 2018.12
Bachelor of Arts, Journalism -
Long Island University
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