Casey Kalfus

• Create and manage the Instagram creative content calendar
• Helped grow Oregon Baseball account to #1 in Pac12
• Research, Identify, and apply social media trends
• Drive consistency and relevance of Oregon Baseball brand

• Identified and partnered with local Eugene-based companies to grow Oregon Hockey and partnered brands
• Created and managed collab with Eugene Nest leading to the largest single-game tickets sales, most jerseys sold in 24 hour period, and 25% Instagram growth
• Orchestrated event generated awareness and excitement across campus for future games

• Raise awareness for Oregon baseball and softball events
• Generate promotional ideas to drive fan engagement and increase attendance
• Implement on-field promotions in-between innings

• Spent one week working directly within each field of the Sports & Events team to gain insight into their areas of responsibility
• Completed research and creative projects assigned by heads of each division
• Attended project management meetings for the Maui Jim Maui Invitational and Asheville Championship Tournament