Casey Pender
New York,NY
Summary
Results-oriented marketing and experiential project manager with 4+ years of experience in event strategy, program management, and cross-functional collaboration within diverse sectors. Managed budgets exceeding $500K, fostering strategic partnerships and ensuring alignment among stakeholders. Achieved significant business and fundraising results through effective cost control and disciplined execution.
Overview
2027
2027
years of professional experience
Work History
VIP Special Events Associate
BetMGM
Jersey City, New Jersey
12.2024 - Current
- Manage $500k+ event budgets through financial planning, vendor negotiations, procurement, cost control, and budget tracking.
- Oversees vendor relationships and day-of operations, managing setup logistics, guest experience, gifting, prizing, and issue resolution to enhance event success.
- Coordinates project timelines, internal communications, registration, event announcements, operational needs, and stakeholder deliverables for multiple concurrent initiatives to ensure seamless execution.
- Support end-to-end planning and execution of VIP experiential marketing initiatives and high-value customer experiences with cross-functional stakeholders and external vendors.
- Convert business and customer engagement goals into high-touch experiences designed to strengthen VIP relationships and brand engagement.
- Support large-scale procurement and gifting initiatives for seasonal marketing campaigns and VIP sports and casino customer engagement strategies.
- Partner with internal teams and external partners to maintain project alignment with scope, timelines, and budgets, ensuring strategic objectives were met.
National Coordinator, Events
American Liver Foundation
, NJ
12.2023 - 12.2024
- Helped plan and deliver 20 nationwide fundraising events, supporting $800k+ annual budget and coordinating stakeholders across multiple markets.
- Improved stakeholder coordination and event delivery, contributing to 20% year-over-year growth in fundraising.
- Cultivated relationships with corporate sponsors, healthcare partners, vendors, volunteers, and internal teams, enhancing fundraising and engagement outcomes.
- Developed outreach initiatives that secured high-value contributions from corporate and healthcare partners.
- Created and ran digital “DIY” fundraising campaigns that brought in $50k+ through targeted messaging and online outreach.
- Supported event schedules, logistics, communications, vendor coordination, and operational tasks from planning through execution.
- Supported PR and media outreach efforts to increase public awareness and community engagement, elevating organizational visibility.
National Coordinator, Programs
American Liver Foundation
, NJ
01.2023 - 01.2024
- Facilitated cross-functional programs and strengthened stakeholder relationships to advance organizational priorities and meet national program objectives.
- Recruited and trained healthcare professionals to support program delivery and broaden community outreach.
- Supported execution and evaluation of national initiatives by monitoring program activity and identifying opportunities for improved engagement.
- Created and delivered performance reports and program updates to stakeholders, informing strategic planning and enhancing decision-making.
- Drove national awareness and community engagement initiatives through effective digital marketing, email marketing, communications, and public relations strategy.
Marketing & Events Coordinator
SERVPRO
Mountainside, New Jersey
04.2022 - 01.2023
- Coordinated marketing initiatives and event logistics with cross-functional teams to align execution with business priorities.
- Supported promotional campaigns, managed event logistics, and developed content for multiple marketing initiatives.
- Supported integrated marketing campaigns across digital and social channels, helping raise social media engagement by 45%.
- Managed social media engagement and digital communications to strengthen brand presence and customer relationships.
- Created and updated content plans across digital platforms to support brand awareness, audience engagement, and customer interaction.
Events Management Intern
American Liver Foundation
, New Jersey
01.2021 - 05.2021
- Supported planning and execution of nationwide Liver Life Walk, contributing to event generation $380k+ in fundraising.
- Coordinated event logistics, vendor communications, and participant engagement to ensure seamless execution of small- and large-scale events.
- Assisted in full event lifecycle, encompassing strategic planning, logistics, and communications preparation for successful day-of execution.
Public Information Associate
City Of Elizabeth Nj - City Hall
Elizabeth, New Jersey
2019 - 2021
- Developed public information strategies to increase awareness and engagement with city initiatives.
- Coordinated logistics, communications, and promotional tasks for municipal press events, ensuring effective outreach.
- Worked with internal stakeholders to provide timely, accurate communication across public-facing activities.
- Supported media and public inquiries, enhancing communications plans for city programs and public-facing initiatives.
Education
Bachelor of Science - Business Management
Roger Williams University
Bristol, RI12-2021
Skills
Project Management
Experiential Marketing
Brand Experience
Event Strategy
Event Operations
Program Management
Budget Management
Vendor Management
Strategic Partnerships
Stakeholder Management
Customer Experience
Cross-Functional Collaboration
Timeline
VIP Special Events Associate
BetMGM
12.2024 - Current
National Coordinator, Events
American Liver Foundation
12.2023 - 12.2024
National Coordinator, Programs
American Liver Foundation
01.2023 - 01.2024
Marketing & Events Coordinator
SERVPRO
04.2022 - 01.2023
Events Management Intern
American Liver Foundation
01.2021 - 05.2021
Public Information Associate
City Of Elizabeth Nj - City Hall
2019 - 2021
Bachelor of Science - Business Management
Roger Williams University