Casey Scott
Norman,OK
Summary
OPERATIONAL EXCELLENCE | REVENUE ENHANCEMENT | LOYAL INTERNAL AND EXTERNAL RELATIONS A dynamic, results-oriented professional offering focused leadership to drive sales and profitability in highly competitive markets. Noted for outstanding communications, skills, both with guests and staff. Ability to resolve problems quickly and equitably to ensure satisfied customers and happy employees. Consistently achieve performance goals through enthusiasm, tenacity, and initiative, Manager with the ability to motivate staff members and turn under-producing teams into record-breaking units. Well organized with a track record that demonstrates self-motivation, perseverance, and the creativity to achieve both personal and corporate goals. Known for handling stressful situations with a calm demeanor.
Overview
14
14
years of professional experience
Work History
Area Director of Sales
High Gate Hotels
Norman, OK
03.2023 - Current
- Identified gaps in the market by conducting comprehensive research on competitors'' offerings which influenced product development decisions positively impacting overall revenues.
- Collaborated with marketing teams to develop targeted campaigns that generated leads and increased brand awareness.
- Acted as a liaison between the sales team and senior management, presenting monthly progress reports and suggesting improvements where necessary for better overall functioning of the department.
- Analyzed sales trends and implemented necessary adjustments to maximize profitability.
Area Director of Sales
Aimbridge Hospitality
Tyler
03.2021 - Current
- Infused new energy into the sales organization with on-site training, testing, and collaboration
- Positioned the company for profitable sale by eliminating inefficiencies in the sales organization, strengthening customer relationships, and making smart labor decisions
- Bolstered sales by conducting sales calls, hosting site inspections, sending email blasts, and networking with potential clients
- Impressive track record of generating rapid sales growth by leveraging competitive intelligence, customer insights, and key influencers
- Improved the ADR from $92 dollars to $116 along with boosting occupancy rates from 60 percent to 65 percent in four months
- Accelerated profit by quickly closing deals earning the topline drive awards from the management company
- Won over 100% of incoming guests by providing a unique customer experience during their stay.
Sales Manager
Best Western Plus
Amarillo, TX
01.2017 - 01.2021
- Instrumental team member in driving change, positioning company to exploit market opportunities for the long haul by leveraging strategies in market expansion, membership, and revenue growth, emerging stronger post-turnaround initiative
- Led by example on new business prospecting, retention, product knowledge, sales presentation, closing skills, product/service pricing, terms, paperwork, interpreting sales guidelines while maintaining compliance with all insurance regulations
- Reputed as being proficient in best practices for consultative/solution selling and account optimization
- Generated business across company portfolio and built robust, strategically focused pipeline.
Operations Assistant
Lake Elsinore Storm High-A Minor League Ball
Lake Elsinore, CA
01.2013 - 01.2017
- Relied upon to set the strategic direction for the daily operations for over 30 employees, maximizing workforce efficiency
- Seized opportunities to widen and deepen account penetration by strengthening partnerships with non-traditional vendors that raised revenue by $100K.
Assistant Director of Food and Beverage
Grand Junction Rockies
Grand Junction, CO
01.2011 - 01.2013
- Inspired over 30 employees to consistently exceed ambitious company goals
- Expanded revenue opportunities by designing special events, capturing more in-house guests and community partners
- Conceptualized new business segment growth strategy, KPI benchmarks, and progress dashboards, which revved up business and revenue opportunities
- Worked closely with cooks and management to establish inventory levels, resulting in a significant decrease in food costs
- Consistently controlled profits and losses by following company guidelines for labor and inventory management
- Enforced compliance with all government regulations, employment laws, food safety standards, and all company policies
- Motivated staff through acknowledgment of hard work, achievements and instilling accountability while leading by example.
Education
Bachelor of Science - Sport Management
Colorado Mesa University
Grand Junction, COSkills
- Revenue Growth
- New Markets, Turnarounds & Expansions
- Brand Building & Reputation Enhancement
- Change Management
- Customer Acquisition, Loyalty & Retention
- Profit and Loss
- Regulatory Compliance
- Training and Mentoring
Accomplishments
Produced over million dollars in sales in first year at high gate hotels in Norman Oklahoma.
Professional Development
- Forklift Certified
- CPR
- TIPPS Training
- Sales Training, Houston Dynamo Professional Sales Team
- Amy Venuto Top Minor League Baseball
- Participant, Best Western Sales Academy
Organizationalimpact
- Regarded as an influential leader boosting employee retention 75% through ongoing training and development.
- Slashed excessive spending by introducing a robust cost-saving initiative saving over $130K in operating expenses.
- Highlighted for anticipating merchandise loss giving way to an immediate reduction unpredicted budget expenses.
Volunteer Experience
- Achieving Dreams Adult Needs Groups, 04/2021, Present, Coordinated and worked closely with Adult Special Needs groups
- East Texas Food Bank with the Tyler Young Professional Network, Assisted with the daily operations of the food bank with start to finish
- Boxing Gym Rebuild, 04/2016, Volunteered in the demolish old gym and build and bring equipment for new gym
Timeline
Area Director of Sales
High Gate Hotels
03.2023 - Current
Area Director of Sales
Aimbridge Hospitality
03.2021 - Current
Sales Manager
Best Western Plus
01.2017 - 01.2021
Operations Assistant
Lake Elsinore Storm High-A Minor League Ball
01.2013 - 01.2017
Assistant Director of Food and Beverage
Grand Junction Rockies
01.2011 - 01.2013
Bachelor of Science - Sport Management
Colorado Mesa University