KELLY LANZANTE
Parker,CO
Summary
Results-oriented Hospitality and Sales Leader experienced in luxury hospitality and corporate sales. Achieved revenue growth and enhanced guest experiences through strategic sales planning and operational excellence. Focused on client relationship management and team leadership to drive market share and customer satisfaction.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Area Director of Sales
Rimrock Hospitality-Everhome Suites & Hyatt Studios
Denver, CO
01.2026 - Current
- Identified revenue opportunities and developed relationships with key account decision makers to drive sales growth.
- Increased brand awareness through comprehensive sales strategies aligned with hotel financial goals.
- Overseeing sales functions including local negotiated rates, corporate transient business, group sales, and extended stay-demand generation.
- Develop sales plans to ensure hotel achieves occupancy, ADR, RevPAR, and market share objectives.
- Generating qualified leads by establishing pipelines and backlinks specific to the extended stay brand.
- Built relationships within the local business community, pursued new business opportunities, and collaborated with hotel operations to secure accounts.
Assistant Food & Beverage Manager
Vermejo, A Ted Turner Reserve
Raton, NM
01.2019 - 01.2026
- Manage daily operations for a three-meal-per-day fine dining restaurant at a luxury destination ranch.
- Developed training manuals and operational standards for Vermejo and two additional Ted Turner Reserve properties, enhancing staff performance and service quality.
- Develop training manuals and operational standards for Vermejo and two additional Ted Turner Reserve properties.
- Created Forbes-level Standard Operating Procedures (SOPs) adopted across multiple ranch properties, ensuring consistency in service excellence and operational efficiency.
- Coordinate private dining experiences and customized guest events across cottages and off-site venues.
- Partnered with Sales and Marketing teams to create guest packages and exclusive experiences, increasing guest engagement and satisfaction.
- Partner with Sales and Marketing teams to develop guest packages and exclusive experiences.
- Collaborated with local wineries to create a branded sparkling wine for the property.
Group Sales Manager
Visit Aurora Convention & Visitors Bureau
Aurora, CO
01.2018 - 01.2019
- Consistently achieved quarterly sales goals through proactive prospecting and relationship development.
- Cultivated partnerships with more than 60 hotel properties to identify business opportunities and drive bookings.
- Cultivated partnerships with 60+ hotel properties, identifying business opportunities that drove significant bookings.
- Developed strategic relationships that resulted in new business opportunities and referrals.
- Generated qualified leads, boosting convention business and increasing overnight stays and tourism revenue.
- Developed strategic relationships that created new business opportunities and enhanced referral network.
Sales & Accounts Manager
Radisson Hotel Denver Southeast
Aurora, CO
01.2013 - 01.2018
- Managed corporate and association accounts; negotiated contracts and responded to RFPs to secure new business opportunities.
- Managed corporate and association accounts, negotiated contracts, and responded to RFPs.
- Developed sales strategies supporting occupancy, ADR, and RevPAR objectives.
- Cultivated long-term client relationships, resulting in increased repeat business and client loyalty.
- Conducted property tours, site inspections, and sales presentations for prospective clients.
- Developed targeted sales strategies to support occupancy, ADR, and RevPAR goals, enhancing overall revenue performance.
Operations Manager / Government-Hotel Liaison
Red Lion Hotel Denver Southeast
Aurora, CO
01.2011 - 01.2013
- Served as the primary liaison between government agencies, contracting officers, and hotel leadership.
- Acted as the primary liaison between government agencies, contracting officers, and hotel leadership.
- Directed operational and food & beverage strategies to enhance profitability and service excellence.
- Coordinated activities among banquet, front office, housekeeping, and transportation teams to ensure seamless guest experiences.
- Collaborated with the Executive Chef on menu development, pricing strategies, and market positioning.
- Managed billing processes for lodging, catering functions, and meeting space rentals, streamlining operations for accuracy and efficiency.
- Oversaw group reservations, room blocks, and rate management initiatives to optimize revenue and enhance customer satisfaction.
General Manager
The Living Room Wine Bar / SoCo Nightlife
Denver, CO
01.2009 - 01.2011
- Directed all operational functions for a wine bar and nightlife venue.
- Oversaw wine purchasing and inventory control, optimizing operations of 24-tap Enomatic dispensing system.
- Managed budgets, financial reporting, and vendor relationships.
- Coordinated and promoted weddings, live music events, art exhibitions, and corporate wine events, enhancing venue visibility and engagement.
- Administered budgets and financial reporting, strengthening vendor relationships for improved service delivery.
Food & Beverage Manager
Embassy Suites Denver Southeast
Denver, CO
01.2007 - 01.2009
- Supervised restaurant and bar operations, ensuring high guest service standards were consistently met.
- Managed employee scheduling, performance management, and staff development to enhance team effectiveness.
- Managed employee scheduling, performance management, and staff development.
- Partnered with suppliers and distributors to create profitable menu offerings.
- Resolved guest concerns, delivering exceptional customer experiences and fostering guest loyalty.
Education
Bachelor of Arts - Hospitality Management
Metropolitan State University of Denver
Denver, CO05.2006
Skills
- Business growth
- Revenue Growth Strategies
- Strategic Planning
- Relationship Management
- Contract Negotiation
- Hospitality Operations Leadership
- Food & Beverage Management
- Customer Experience Strategy
- Staff Training & Development
- Budget oversight
- Team Leadership
Systems & Platforms:
- Opera
- Micros
- CVENT
- CRM Systems
- Demand360
- Lighthouse
- Kalibri
- Microsoft Office Suite
Certification
- Sommelier Certification, Guild of Sommeliers
- ServSafe Alcohol Certification
- Communicating Face-to-Face Certification, U.S. Office of Personnel Management
- Certified in Hotel Front Office Administration & Operations, AHLA
- Certified in Hospitality Employee Resource Development, AHLA
Timeline
Area Director of Sales
Rimrock Hospitality-Everhome Suites & Hyatt Studios
01.2026 - Current
Assistant Food & Beverage Manager
Vermejo, A Ted Turner Reserve
01.2019 - 01.2026
Group Sales Manager
Visit Aurora Convention & Visitors Bureau
01.2018 - 01.2019
Sales & Accounts Manager
Radisson Hotel Denver Southeast
01.2013 - 01.2018
Operations Manager / Government-Hotel Liaison
Red Lion Hotel Denver Southeast
01.2011 - 01.2013
General Manager
The Living Room Wine Bar / SoCo Nightlife
01.2009 - 01.2011
Food & Beverage Manager
Embassy Suites Denver Southeast
01.2007 - 01.2009
Bachelor of Arts - Hospitality Management
Metropolitan State University of Denver