Mary Sternberg
Greenbrier,AR
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
34
34
years of professional experience
Work History
Area Director of Sales
Raines Hospitality
Conway, AR
05.2024 - Current
- Consistently ranked among top performers by exceeding annual sales quotas through diligent account management.
- Mentored new sales representatives to improve their skills, product knowledge, and overall performance.
- Expanded client base through effective prospecting, networking, and referrals.
- Coordinated team efforts to exceed sales targets and expand market share within the territory.
- Acted as a liaison between the sales team and senior management, presenting monthly progress reports and suggesting improvements where necessary for better overall functioning of the department.
- Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.
Director of Sales
Fairfield Inn & Suites
Conway, AR
12.2011 - Current
- Developed and implemented sales and marketing strategies for the hotel to ensure revenue and room night sales goals were achieved, sales and marketing strategies were set, tactical plans were created and implemented to ensure results were monitored and achieved
- Achieve budgeted revenues and personal/team sales goals and maximized profitability
- Participate in the preparation of the annual operating budget and the hotel marketing plan
- Created and implemented sales plans that drove measurable incremental occupancy
- Increased average rates and increased volume sales
- Reviewed monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinated activities to increase revenue and market share and monitor performance to ensure actual sales met or exceeded established revenue plan
- Created and developed special events and sales blitzes to increase visibility of the hotel to potential clients
- Attended trade shows to promote new business and increase opportunities for the hotel
- Developed and maintained relationships with key clients
- Communicated to appropriate departments all pertinent information, requirements and special needs for arriving VIPs, large groups and other key guests
- Develop awareness and reputation of the hotel and the brand in the local community.
- Managed and motivated sales team to increase revenue 30% in 3 years.
Market Sales Manager
Residence Inn, Fairfield by Marriott, Springhill Suites, Fairfield, Marriott
North Little Rock, Memphis, AR, TN
02.2010 - 12.2011
- Developed and implemented sales and marketing strategies for the hotels to ensure revenue and room night sales goals were met and that sales and marketing strategies were set
- Achieve budgeted revenues and personal/team sales goals and maximized profitability
- Created and implemented sales plans that drove measurable incremental occupancy
- Reviewed monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinated activities to increase revenue and market share and monitor performance to ensure actual sales met or exceeded established revenue plan
- Communicated to appropriate departments all pertinent information, requirements and special needs for arriving VIPs, large groups and other key guests.
Sales Manager
Residence Inn
North Little Rock, AR
09.2007 - 02.2010
- After serving as the GM for the Fairfield Inn for 1 year and 3 months, the position came open at the Residence Inn for a Sales Manager
- With the extended stay occupancy dropping to a low 23% and losing a few top 10 accounts
General Manager
Fairfield Inn
North Little Rock, AR
06.2006 - 09.2007
- I was promoted to General Manager with Tharaldson Management Company’s Fairfield Inn in June of 2006
- I received the Connect U certification and the Certificate of Training by the Tharaldson Learning Center in August of 2006
Sales Manager
Residence Inn
North Little Rock, AR
07.2001 - 06.2006
- Take a proactive approach to guest satisfaction
- Develop new procedures or modify current procedures to increase efficiency
- Provide ongoing sales training for all team members.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Director of Sales
Hampton Inn
North Little Rock, AR
06.1997 - 07.2001
- Ensure Guest Satisfaction
- Oversee all Front Desk Staff
- Hire and Train all Guest Services Staff
- Oversee Reservations Function
- Prepare reports
- Reorder all supplies as necessary
- Ensure that the budgeted revenue for sales was met.
- Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
Sale Manager
Ramada Inn
Memphis, TN
05.1991 - 06.1997
- Maintain database for all Clients
- Process rate change reports, update database as needed
- Promoted to GM in January of 1995 with this company’s Ramada Inn in North Little Rock, AR
- This was a full service hotel with a restaurant and a lounge
- The key system was all manual and the conversion to automated took place while under my leadership.
Education
Some College (No Degree) - Pre-Law
University of Mississippi
University, MSSkills
- Client Relationship Management
- Sales Training and Leadership
- Sales Team Training
- Territory Management
- Profitability Optimization
- Sales Strategy Development
- Deal Closing
- Cold-Calling
- Revenue Growth
- Decision making
- Performance management
- Active listening
- Relationship building
- Account management
- Goal setting
- Product knowledge
Timeline
Area Director of Sales
Raines Hospitality
05.2024 - Current
Director of Sales
Fairfield Inn & Suites
12.2011 - Current
Market Sales Manager
Residence Inn, Fairfield by Marriott, Springhill Suites, Fairfield, Marriott
02.2010 - 12.2011
Sales Manager
Residence Inn
09.2007 - 02.2010
General Manager
Fairfield Inn
06.2006 - 09.2007
Sales Manager
Residence Inn
07.2001 - 06.2006
Director of Sales
Hampton Inn
06.1997 - 07.2001
Sale Manager
Ramada Inn
05.1991 - 06.1997
Some College (No Degree) - Pre-Law
University of Mississippi