Casey Elise Zagaria
Ponte Vedra Beach,USA
Summary
Profit-driven MarTech and MarComm professional with proven success in project management, campaign strategy, and implementation for a broad range of B2B and B2C constituency bases. I am innovative and inventive, dynamic and entrepreneurial, with a relentless passion for marketing technology and communications. This, combined with a strong understanding of cross-functional channels and strategic campaign management, enables me to lead through ingenuity and creativity, and apply a forward-thinking approach to a broad spectrum of work environments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Project Manager
HD Supply
Ponte Vedra Beach, US
2021.07 - Current
- Manage projects that align with strategic marketing goals and objectives, monitor campaign statistics and analyze data
- Enforce our MarTech and Operations processes daily with email, social, creative, legal, and marketing teams to ensure milestones are achieved on time
- Earned PMP certification 6/24 (passed first attempt)
- Earned 'Big Deal Award' from cross-functional team for management of Q2 2023 project which resulted in a 50.6% boost in source code user revenue and 19.7 % boost in incremental revenue
- Earned 'Big Deal Award' from cross-functional team for management of Q1 2023 project which resulted in a 15.4% increase in source code user revenue and a 5.7% increase in incremental revenue
- Earned 'Big Deal Award' from creative services senior manager for project oversight of large-scale customer migration in Q4 2022 which successfully completed in Q2 2023
- Earned 'Big Deal Award' from cross-functional team for management of a project which exceeded 2022 sales goals by ~155% and brought in $1.1 billion of source code user revenue and $161 million credited as incremental revenue
- Earned 'Big Deal Award' from marketing vice president for temporarily assuming marketing strategy role from an employee on extended leave to successfully launch new product line in Q2 2022
Program Manager
The Home Depot Pro
Jacksonville, US
2015.01 - 2021.07
- Facilitated 10% year-over-year sales growth by aligning cross-functional team efforts with merchant objectives
- Creative driver for sales, customer and supplier-facing communications for multiple company re-branding campaigns
- Creative lead for all renovation services content marketing including microsite content development and deployment, resulting in $33 million in closed projects from organic leads over three years
- Drove strategic growth of multi-family and private brands prior to promotion.
- Earned executive 'Homer' award from company president for leading a first-of-its kind Smart Strategies During COVID-19 campaign which included digital and print return to work guides, corporate video and supplier-driven webinar series
- Earned eight 'Homer' awards for living our Core values of: Entrepreneurial Spirit, Creating Shareholder value, Excellent Customer Service, Taking Care of Our People, and Building Strong Relationships
- Named two private brand faucet collections (Muir and Beck) under Premier name
Education
Ed.D. (all but dissertation) - Organizational Leadership/Conflict Resolution
Nova Southeastern University
Fort Lauderdale, FL09.2015
M.B.A. - Business Management
Nova Southeastern University
Fort Lauderdale, FL05.2007
Skills
- Adobe Marketing Cloud for analytics, SEO, and paid media
- Adobe Workfront
- Salesforce Marketing Cloud
- JIRA, Asana, Monday, and Mavenlink project management platforms
- WordPress and HubSpot content management platforms
- Marketo
- Microsoft Suite (all apps)
- Content strategy, creation, and execution
- Branding and rebranding strategies
- Digital marketing
- Soft skills: conflict management, leadership, and mentoring
Certification
- TESOL Certification, 05/01/13, Present
- PMP, 06/01/24, Present, Passed PMP exam on first attempt
Personal Information
Work Permit: Authorized to work in the US for any employer
Timeline
Project Manager
HD Supply
2021.07 - Current
Program Manager
The Home Depot Pro
2015.01 - 2021.07
Ed.D. (all but dissertation) - Organizational Leadership/Conflict Resolution
Nova Southeastern University
M.B.A. - Business Management
Nova Southeastern University