CASIE ARNONE
Kenosha,WI
Summary
Dynamic healthcare leader with over 15 years of progressive experience in business development, operational excellence, and strategic market expansion within behavioral health, residential treatment, and acute care settings. Expertise in leading and mentoring high-performing teams across extensive geographic territories while ensuring alignment with corporate objectives. Recognized for building robust referral networks, developing strategic partnerships, and utilizing data-driven decision-making to achieve measurable growth. Trusted advisor to executive leadership, adept at translating organizational priorities into actionable growth plans and fostering accountability frameworks that enhance overall performance across multiple levels of care.
Overview
15
15
years of professional experience
Work History
Director of Business Development
Acadia Healthcare | Shorewood Behavioral Health
Shorewood, WI
06.2025 - Current
- Lead enterprise-level business development and growth strategy initiatives that drove inquiries from 262 to 468 (+79%) and admissions from 121 to 187 (+55%) within eight months.
- Accelerated market expansion and referral pipeline performance, achieving year-over-year inquiry growth exceeding 200–300% and admission growth up to 500% YoY.
- Improved patient access and front-end performance, increasing inquiry-to-admission conversion rates to ~50% (vs. ~31–36% prior year).
- Scaled inpatient census significantly, growing average daily census (ADC) from 23.5 to 42.6 (+81%), while sustaining operational alignment and care delivery capacity.
- Drove exceptional inpatient admit growth, with YoY increases ranging from 238% to over 500%, contributing to strong overall facility throughput.
- Provide leadership, coaching, and performance management to business development professionals, cultivating a high-accountability, results-driven culture tied to measurable growth outcomes.
- Partner cross-functionally with executive, clinical, operational, and physician leadership to design and execute data-driven growth strategies aligned with divisional and corporate objectives.
- Develop executive dashboards and KPI frameworks that enable real-time performance monitoring and support strategic decision-making across leadership teams.
- Serve as a strategic advisor to operational leaders, identifying growth barriers and implementing targeted solutions that improved admissions throughput and referral conversion efficiency.
- Strengthened referral networks and external partnerships, contributing to consistent monthly inquiry growth and record-high intake volumes exceeding 450+ inquiries per month.
- Represent Acadia Healthcare within the behavioral health community, enhancing organizational visibility and positioning the facility as a high-growth regional provider.
Director of Business Development & Strategic Initiatives
Miramont Behavioral Health | Summit Behavioral Health
Madison, WI
12.2023 - 06.2025
- Directed business development and strategic growth efforts for both inpatient behavioral health and Residential Treatment Center (RTC) programs, driving admissions growth, market expansion, and census achievement.
- Led referral development initiatives across a large geographic territory, cultivating relationships with hospitals, health systems, behavioral health providers, managed care organizations, therapists, community agencies, and key decision-makers.
- Partnered with executive leadership to develop and implement strategic growth plans across multiple service lines and levels of care.
- Provided leadership, mentorship, coaching, and guidance to business development professionals and referral teams to improve performance, relationship management, and business outcomes.
- Collaborated with operational and clinical leaders to position RTC services within target markets and maximize residential program utilization.
- Conducted ongoing market intelligence reviews, competitive analyses, and growth opportunity assessments to support strategic investments and expansion initiatives.
- Developed reporting structures and executive dashboards tracking census, referral activity, conversion metrics, and business development effectiveness.
- Successfully managed broad territory coverage requiring cross-regional relationship development, strategic planning, and coordination across multiple stakeholder groups.
- Influenced and aligned stakeholders across regions and departments to support organizational growth initiatives and operational priorities.
Director of Business Development / Operations Strategy
Granite Hills Hospital | UHS
Milwaukee, WI
05.2022 - 12.2023
- Executed strategic growth initiatives that expanded referral relationships, increased market visibility, and supported census objectives.
- Managed extensive territory development efforts across southeastern Wisconsin, strengthening partnerships with healthcare providers and community organizations.
- Partnered with finance, operations, and executive leadership to achieve budgeted growth goals and strategic priorities.
- Led cross-departmental initiatives focused on intake optimization, referral management, operational efficiency, and staff performance improvement.
- Developed executive-level reporting to communicate strategic initiative progress, business development performance, and operational outcomes.
- Served as a key liaison between operational leadership and community referral sources to improve patient access and admissions growth.
Director of Business Development & Operations Strategy
Newport Industries, Inc.
Rolling Meadows, IL
06.2019 - 05.2022
- Directed business development strategy while implementing operational efficiencies to support revenue growth and market expansion.
- Led cross-functional teams responsible for strategic planning, performance management, and operational execution across multiple markets.
- Developed accountability measures, performance dashboards, and reporting tools to guide leadership decision-making.
- Mentored team members and managers while driving organizational performance improvement initiatives.
- Implemented process improvements that increased lead conversion, operational efficiency, and overall business performance.
Service Quality Manager
Aurora Health Care
Milwaukee, WI
11.2016 - 06.2019
- Directed operational and quality improvement initiatives across multiple facilities to enhance patient experience and service delivery.
- Collaborated with executive leadership to align strategic objectives with operational priorities and organizational goals.
- Developed performance measurement tools and improvement frameworks that enhanced accountability and operational effectiveness.
- Led multidisciplinary teams through process improvement initiatives and organizational change efforts.
Service Quality Manager
Ascension Health Care
Racine, WI
06.2011 - 10.2016
- Developed and implemented quality and operational standards across acute and post-acute healthcare services.
- Led cross-functional initiatives focused on performance improvement, regulatory compliance, and operational alignment.
- Prepared executive reporting on service quality, performance metrics, and organizational improvement outcomes.
- Influenced organizational stakeholders to support strategic initiatives and drive sustainable operational improvements.
Education
Bachelor of Arts - Business Administration
Southeastern University
Kissimmee, FloridaSkills
- Microsoft Office Suite (Advanced Excel, PowerPoint, Word)
- Salesforce CRM
- Business Development Strategy
- Market Intelligence & Competitive Analysis
- KPI Dashboard Development
- Performance Management
- Strategic Planning
- Budget Forecasting
- Operational Excellence
- Process Improvement
- Executive Reporting & Presentations
- Sales training and leadership
Affiliations
- Vice President | TEMPO – Kenosha, WI
- Board Member | NAMI Racine County
- Member | RAMAC
- Member | KABA
- Member | Junior League of Racine
Timeline
Director of Business Development
Acadia Healthcare | Shorewood Behavioral Health
06.2025 - Current
Director of Business Development & Strategic Initiatives
Miramont Behavioral Health | Summit Behavioral Health
12.2023 - 06.2025
Director of Business Development / Operations Strategy
Granite Hills Hospital | UHS
05.2022 - 12.2023
Director of Business Development & Operations Strategy
Newport Industries, Inc.
06.2019 - 05.2022
Service Quality Manager
Aurora Health Care
11.2016 - 06.2019
Service Quality Manager
Ascension Health Care
06.2011 - 10.2016
Bachelor of Arts - Business Administration
Southeastern University
CORE LEADERSHIP COMPETENCIES
- Division & Regional Business Development Leadership
- Leadership Development, Coaching & Mentorship
- Multi-State Territory Management
- Team Performance Management & Accountability
- Behavioral Health Census Growth Strategies
- Residential Treatment Center (RTC) Development
- Continuum of Care Growth & Optimization
- Referral Network Expansion
- Strategic Market Development
- Executive Leadership Collaboration
- Operational Excellence & Process Improvement
- KPI Development & Performance Analytics
- Budget & Resource Management
- Strategic Partnerships & Relationship Management
- Market Intelligence & Competitive Analysis
- Contract Negotiation & Business Planning