Cassandra Beals

• Handles a variety of office management tasks, including running payroll through QuickBooks Online (QBO) and iSolved Payroll, managing office operations such as applying for licenses/permitting and employee relations, ensuring compliance with local and federal IFTA/IRP guidelines
• My role also includes general bookkeeping duties like importing transactions, adding expenses, filing 1099s, W2s, etc
• On the marketing side, I support companies by helping with campaign execution, creating digital content, and coordinating promotional efforts
• As account lead, I am responsible for all communication and follow-up between our clients and the business

• Develops B2C marketing strategies, including email and SMS campaigns, influencer marketing, social media campaigns.
• Utilizes past performance, customer insights, and competitive intelligence to ensure proficient strategy.
• Working on the backend of Shopify, building landing pages to ensure ease of use of the website and adding new products. Working closely with site developers.
• Product photography and Graphic Design
• Managed one college intern mainly responsible for research. Handled the vetting, interviewing and hiring process.
• Including original tasks from previous role.

Omnichannel Experience Coordinator (Oct. 2022 - Jan. 2023)

• Represented the Company at networking events
• Managed phone lines for Company; answering product questions, ensuring great customer service
• Managing all social media, and marketing aspects.

• Oversaw 4 large departments, and managed 19 team members, including the vetting, interviewing and hiring process.
• Weekly reporting on metrics and sales in departments, speaking on numbers and key factors for those results. Meeting weekly and monthly sales and productivity goals. Strategizing merchandising plans for best sales practices.
• Working globally within my store and with others, helping out where needed.
• Key holder and manager on duty for closing and opening shifts.

• Assisted customers and managed disputes at the register
• Oversaw all cashiers and maintain team member schedules
• Ran the day to day of my department, including; working all freight, adjusting all prices, recovering
• Completed resets in my department and others