Cassandra Berwick
Huntington, NY,NY
Summary
Energetic young professional offering wealth of experience in driving key marketing relationships, creating successful campaigns and collaborating with associates to meet marketing objectives. Advanced knowledge of social media algorithms, audience engagement and brand management.
Overview
4
4
years of post-secondary education
3
3
years of professional experience
Work History
Social Media Manager & Sales Lead
Pookie & Sebastian NYC
Roslyn, NY
10.2018 - Current
- Planned and instituted social media marketing plan for Pookie & Sebastian NYC.
- Maintained expert-level skills in digital platforms such as Instagram and Tik-Tok platforms.
- Analyzed and reported social media and online marketing campaign results using Google Analytics.
- Utilized social media marketing to in-turn have most in-store sales for 2020.
Social Media Marketing Intern
Purple PR
New York, NY
05.2019 - 08.2019
- Helped with planning and hosting of marketing events.
- Designed and presented social media campaign ideas through content calenders, email marketing and digital outreach.
- Performed market analysis and researched latest trends.
- Collaborated with team members to help expand marketing channels through new influencers and existing influencer relations.
Sales Associate & Buying Intern
Piping Rock Club
Upper Brookville, NY
05.2018 - 08.2018
- Place orders with vendors Ralph Lauren, Peter Millar, Summit Brands and Ship Sticks to restock and place special member orders.
- Maintained organized, presentable merchandise to drive continuous sales.
- Tracked stock using company inventory management software.
Education
Bachelors of Science - Marketing Management
Syracuse University
Syracuse, NY 08.2016 - 05.2020
Skills
Microsoft Excel, Word, and Google Analytics
Communication and writing skills
Brand Positioning
Database Management
Social Media Management
Networking and relationship building
Goal planning
Timeline
Social Media Marketing Intern
Purple PR
05.2019 - 08.2019
Social Media Manager & Sales Lead
Pookie & Sebastian NYC
10.2018 - Current
Sales Associate & Buying Intern
Piping Rock Club
05.2018 - 08.2018
Bachelors of Science - Marketing Management
Syracuse University
08.2016 - 05.2020
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney