Cassandra Gardner
Summary
Enterprise sales leader with 8 years of experience driving revenue growth across SaaS, technology services, market research, and consumer industries. Proven success in consultative solution selling, new logo acquisition, and enterprise account expansion with C-suite and senior decision-makers. Skilled at positioning data-driven and technology-enabled solutions to address business transformation, operational efficiency, and growth. Adept at building GTM strategies, leading the full sales cycle, and delivering ROI-focused programs that consistently exceed revenue goals.
Overview
4
4
years of professional experience
Work History
Senior Director, Business Development
Big Village
06.2022 - 05.2025
- Led enterprise partnerships across tech, hospitality, and consumer services, driving adoption of SaaS-enabled insights and consulting solutions.
- Built and executed GTM strategies that secured multiple new logos while expanding long-term revenue within strategic enterprise accounts.
- Served as a trusted advisor to CMOs, VPs, and senior leaders, aligning solutions to marketing, product, and operational efficiency goals.
- Negotiated and closed complex, multi-year agreements, consistently exceeding revenue targets.
- Collaborated with cross-functional teams to deliver technology-driven initiatives, ensuring client transformation success.
- Worked extensively with internal and client teams utilizing Microsoft 365 and Azure-based tools, enabling effective solution delivery and familiarity with the Microsoft ecosystem.
Account Development Representative
MURAL (SaaS collaboration platform)
09.2021 - 06.2022
- Managed the full sales cycle for enterprise SaaS collaboration and innovation solutions, targeting digital transformation leaders, change management executives, and consulting firms.
- Positioned MURAL as a platform to accelerate business transformation, modern work practices, and enterprise-wide collaboration.
- Partnered with senior stakeholders to build ROI-based business cases, demonstrating how SaaS adoption streamlined workflows and drove measurable efficiencies.
- Facilitated strategic workshops and planning sessions, uncovering client inefficiencies and aligning solutions to support large-scale transformation initiatives.
Business Development Representative
BookNook
01.2021 - 09.2021
- Consulted with education leaders to align SaaS solutions with district objectives, delivering data-driven, outcome-focused proposals.
- Conducted market analysis to identify growth opportunities, supporting sales with strategic outreach (tracking federal funding and legislative changes on a state-leve).
- Collaborated with product and customer success teams to enhance SaaS offerings based on client feedback.
Education
Bachelor of Science - Communications
University of North Florida
Jacksonville, FL08-2017
Skills
- Enterprise Sales & GTM Strategy
- SaaS & Technology Solution Sales
- New Logo Acquisition & Enterprise Account Growth
- Consultative & Data-Driven Selling
- Executive Stakeholder Management (C-suite, VPs, Directors)
- Salesforce CRM Microsoft 365 Suite
- Cross-Functional Collaboration with Product, Marketing, and Delivery Teams
Timeline
Senior Director, Business Development
Big Village
06.2022 - 05.2025
Account Development Representative
MURAL (SaaS collaboration platform)
09.2021 - 06.2022
Business Development Representative
BookNook
01.2021 - 09.2021
Bachelor of Science - Communications
University of North Florida