CASSANDRA HARDING

• Lead and direct a high-performing sales team delivering #1 national market performance for two consecutive years, with full accountability for financial results, sales execution, and client experience.
• Own market-level strategy and execution across large, complex client segments, translating enterprise objectives into actionable sales plans, client/prospect strategies, and performance metrics.
• Manage and coach individual contributors to achieve growth goals, deepen relationships, and deliver the full suite of PNC products and services.
• Recognized as Retail Elite (2025) and Market All-Star (2025)
• Drive disciplined risk management across new and existing client relationships, actively identifying, mitigating, and escalating reputational and operational risks.
• Serve as an escalation point for risk-related matters; partner closely with Risk and Compliance to strengthen controls, improve documentation, and embed proactive risk behaviors into day-to-day sales execution.
• Monitor business performance and dashboards to adapt sales strategies, rebalance priorities, and improve consistency and quality of execution.
• Build and Maintain a strong internal and external network across Corporate, Commercial, Retail, and community partners to expand client acquisition and penetration.
• Identify and develop high-performing talent; create inclusive high-performing teams through intentional coaching, performance management, and success planning.
• Connect enterprise strategy to daily execution through regular communication, structured cadence, and clear accountability.

• Led enterprise sales strategy for Financial Wellness solutions across Middle Market and Large Corporate organizations ($50MM+ revenue), serving as a trusted advisor to senior HR, Finance, and executive stakeholders.
• Developed and executed market-level sales strategies to integrate Financial Wellness Solutions into complex benefits ecosystems, driving new household acquisition and revenue growth.
• Owned the end-to-end sales lifecycle, including prospecting, discovery, solution design, pricing, implementation strategy, and post-sale relationship management.
• Coached consultants across multiple markets contributing to bench strength, readiness, and consistent execution.
• Strengthened execution discipline and client experience by aligning sales activity to enterprise priorities, compliance standards, and risk expectations.
• Recognized as a top national performer with $1MM+ in C&IB revenue awards in 2021, Top-4 national ranking pre-COVID, Market All-Star (2019, 2020) and Circle of Excellence (2021)

• Drove regional sales growth for Workplace Banking solution by building strategic partnerships with Commercial and Business Banking teams to penetrate existing and prospective client portfolios.
• Designed and executed company-level implementation strategies to ensure high-quality onboarding, employee engagement, and sustainable revenue outcomes.
• Owned and managed a robust pipeline of new and existing client relationships, balancing growth objectives with client experience and operational quality.
• Provided development, coaching, and oversight to Financial Consultants responsible for daily execution of on-site company engagement and sales activity.
• Achieved 100% goal attainment for new company enrollments and 115% completion of on-site events through disciplined execution and partner alignment.

• Led Workplace and enterprise relationship strategies across three regional markets (NE Indiana, NW Indiana, SW Michigan), driving market expansion and revenue growth.
• Owned regional business development activities to increase market share through new client acquisition and deepening of existing relationships.
• Partnered closely with Retail, Business Banking, and Commercial teams to identify opportunities, align strategies, and execute coordinated client approaches.
• Coached and enabled branch and relationship teams on prospecting discipline, relationship management, and execution consistency.
• Built structured relationship management processes that balanced growth, client experience, and risk considerations.
• Delivered 180% of household growth goal and 117% revenue growth YTD, maintaining a top-20 national ranking.

• Responsible for increasing revenue growth for a mid-sized affluent retail banking center.
• Manage a team of Financial Consultants training, coaching, and developing them as needed to drive, monthly sales targets.
• Originate business deposit accounts.
• Administer, review, process, and close consumer and business credit products.
• Acquire new business relationships and deepen relationships of existing businesses with revenues up to $1 mil.
• Proactively develop business opportunities by calling and visiting local business as well as developing relationships with different centers of influence.
• QTD 250% growth in new business account acquisition.
• Partner with other lines of business (Investment, Commercial, Business) in order to drive sales initiatives.
• Complied with regulatory requirements including Bank Secrecy Act, Anti Money Laundering, OFAC, USA Patriot Act, Privacy Act and Community Reinvestment Act.
• Create strategies to develop and expand existing customer sales, which resulted in a 125% increase in annual sales.

• Drove new client acquisition and balance growth by partnering with senior HR, Finance, and executive stakeholders to design and deliver customized financial solutions.

• Managed the full sales lifecycle, including prospecting, discovery, executive presentations, solution structuring, implementation coordination, and ongoing account expansion.

• Collaborated across multiple lines of business including Middle Market Banking, Treasury Services, Commercial Card, Payroll, Investments, and Retail to deepen relationships and expand wallet share.

• Executed targeted sales strategies within assigned industry and geographic segments, aligning client needs to enterprise capabilities.

• Prepared and delivered executive-level presentations to CEOs, CFOs, and HR leadership, translating complex financial solutions into clear business value.

• Achieved top-tier performance, ranking #2 nationally for average monthly household balance growth (Q3 2013).

• Maintained disciplined execution standards aligned to regulatory, operational, and reputational risk requirements.

• Responsible for the management of a branch P&L and growing revenue/pretax earnings for multiple retail branch locations.
• In 2007 increased a midsize branch (Schiller Park) P&L ranking from performance level 3 to level 1 with $90 mil in assets under management and in 2011 increased a large branch (Chicago flagship branch) P&L ranking from a performance level 3 to a level 2 with $500 mil in assets under management.
• Managed a team of personal bankers, assistant branch manager/ops team, and customer service representatives in order to drive and meet sales targets.
• Coached daily to relationship deepening activities and behaviors such as customer interactions, calling efforts, and the integration of branch sales partners.
• Work daily with sales partners (business, investment, mortgage) incorporating them into branch behaviors in order to increase production in their specific areas.
• Encouraged employee development and promoted management staff from within.

• Assisted banking center manager with branch sales performance, employee management, and policy procedural execution.
• Successfully managed a staff of personal bankers and customer service representatives increasing incentives, campaign results, service scores, and overall P&L results.
• Worked jointly with bankers servicing clients in order to assist in deepening customer relationships and to coach and develop employees as needed.
• Supported the branch manager with recruiting and hiring efforts through external prospecting efforts.