CASSANDRA KABAT
St. Petersburg,FL
Summary
National Business Development Director, Market Expansion, and National Enterprise Account Executive with 15 years of proven insight in building revenue goal-exceeding territories and establishing long-term relationships with customers and communities through a consultative sales approach to understanding their needs and challenges. Exceeded $16M sales goal for a personally developed region while staying current on clients’ business, industry, and key objectives and challenges. Maintain relationships with key stakeholders, secure new business, and grow client revenue. Initiated and established a $3M company division and expansion while nurturing strong relationships with key enterprise accounts in the hospitality industry. Closed 160 accounts and drove $4M in revenue in less than 12 months. Ability to work in a fast-paced environment. Direction of fast-paced, high-volume outsourcing, contingent labor, permanent placement, temp-to-hire, and cross-functional operations for entire territories. Effectively work cross-functionally with finance and accounting, field operations, support center, contract management, and recruiting to manage the customer experience strategically. Managed up to 25 markets under urgency to fill orders while providing daily support and service to my portfolio of strategic accounts. Spearheaded four markets from the ground up independently, resulting in a multimillion-dollar footprint. Responsible for sourcing, launching, and conducting sales while building high-performance teams. Advertised The Scene Magazine in Cleveland, Ohio, founded in 1970 by my dad. In charge of daily team activity.
Overview
16
16
years of professional experience
Work History
Ambassador for the US market Launch | Director of Talent and Director of Sales
Confidential
Remote - Florida
04.2024 - Current
- I facilitated meetings to demonstrate how we are Leading the way in staffing and shift management. Our AI precision system ensures unparalleled efficiency and accuracy.
- Represented our marketplace and workforce management solution is designed to deliver substantial savings, potentially reducing recruitment costs by up to 60%.
- Demonstrated its effectiveness by enabling a remarkable 50% increase in team headcount in less than four weeks.
- Built relationships with key stakeholders, fostering collaboration and understanding between the organization and the community.
- Assisted team with operational policies and procedures to drive services.
- Represented the organization at professional conferences, delivering engaging presentations to diverse audiences.
Area Sales Manager / Sales Operation Recruitment/ Market Launch
CoWorx
Remote - Florida
01.2023 - 05.2023
- Spearheaded the full launch of the business model for the state of Florida and managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Developed initial strategies for targeting high revenue Client Partnerships
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Reported sales activity, generated sales quotations and proposals, and maintained customer contact database to achieve sales objectives and quota.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Established strong relationships with key clients, increasing customer retention and satisfaction.
- Closed three large enterprise accounts in the first week after training.
Regional Strategic Accounts Manager East Coast Hospitality
Hospitality Staffing Solutions
Remote - East Coast
01.2021 - 08.2022
- Developed and maintained Exclusive Strategic Account partnerships through Direct Sales, exceeding a $16M Sales Goal
- Landed first Janitorial Account and continued to expand client base to become the lead Janitorial Account Manager in the company
- Consistently exceeded sales goals through strategic metrics execution of cold calling, issue resolution, contract negotiation, managed escalations, 15 plus client-facing meetings per week, data analysis tools, and creating presentations
- Cross-trained existing employees to maximize team agility and performance. Fast paced and urgency was key.
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed a complete understanding of Client Partner locations, logistics, procedures, and system use requirements
- Managed all territory financial performance and increased profitability while improving customer experience
- Executed strategic plans to establish complete exclusivity by cross-selling and upselling our solutions, including direct hire, Outsourcing, MSP contingent labor, task force, and several others
- Closed 330 clients in less than two years, increased current profitability through Direct Sales and Lead Generation while working independently and remotely
- Increasing revenue by 55% each quarter through new sales.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Defined clear targets and objectives and communicated to other team members.
- Independently brought on a new Strategic Account, increasing revenue by 30% for F and B vertical.
Specialty Sales Manager for New Division Hospitality – SaaS
PeopleReady Staffing
Remote- Tampa Bay and Miami, FL
02.2018 - 04.2020
- Created a Hospitality division, resulting in $3M in additional revenue within the 1st year
- Built Client Partnerships through active listening, product knowledge, communication, and consultative selling
- Expanded Client base through follow-up on lead generation and collaborated with stakeholders to penetrate new business
- Remote management, internal hiring accountability, high-volume recruiting average of 400 gig workers a week, and daily operations delivery for two large branches, Tampa and Orlando
- Coached and mentored the internal team to consistently exceed weekly productivity and delivery goals.
- Streamlined operations, reducing overhead costs while maintaining high levels of service quality.
- Monitored team performance metrics closely, identifying areas for improvement and implementing corrective action where necessary.
- Optimized pricing strategies based on competitive analysis, ensuring optimal profit margins without compromising customer loyalty or satisfaction.
- Maximized profitability by adding $3 Mil in new vertical
- Boosted sales performance by implementing strategic marketing plans and conducting regular staff training sessions.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Drove sales by developing multi-million dollar contract sales.
Business Development Manager | SaaS Start-Up
Shiftgig
Remote - Greater Tampa Area
11.2016 - 12.2017
- Identified new markets through market development, customer management, market research management, and strategic direction for sales growth and customer satisfaction
- Closed 160 new client accounts in less than one year through effective marketing, cold calling, networking, professional sales presentations, the demo of our app, and consistent follow-up.
- Communication, transparency, quality control, and active listening for pain points.
- Maintained and exponentially grew Client base through consultative selling, relationship building, product knowledge demonstration, and consistent customer service support. First SaaS cloud based platform on the market.
- Led training classes for all onboarding associates every week.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
Area Sales Manager | Director East Coast Expansion Sale and Operations
LGC Hospitality
Remote - Tampa and Orlando, FL/Detroit, MI/Charlotte, NC
06.2008 - 07.2016
- Researched and identified Destination Markets based on self-driven leveraged statistics and insights into area revenue potential
- Established 140 new accounts within 12 months through cold calling, referrals, and social media
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Successfully closed several competitors in the area
- Successfully pursued ground-up development of Target Markets through relationship building with prospective Client Partners, resulting in full accountability for a $16M Territory
- Established and secured exclusive partnerships within each territory to deliver full-service staffing solutions
- Built strong relationships with the community.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Four Time President Award recipient, created 2 top producing offices within one year of opening, number one sales manager in the company.
Education
Skills
- Salesforce
- DOMO
- Avionte
- COATS
- Excel
- MS Office
- SharePoint
- PCR
- Bullhorn
- Work Records
- IQ Navigator
- HubSpot
- Ability to create compelling job postings
- Empathy
- Agility
- Tenacity
- Authenticity
- Communication and transparency
- Ability to open markets from the ground up
- Create revenue in month 2
- Sell with a consultative approach
- Selling: Hospitality
- Warehouse
- Light Industrial
- Logistics
- IT
- Accounting and Finance
- Non-Clinical
- Assisted Living Homes
- Production Lines
- Agriculture
- Big Box Retail
- Big Box Stores
- Stadiums
- Convention centers
- Colleges
- Healthcare
- Education
- Environmental Services
- Advertising
- Automotive Auctions
- Contingent Labor
- Temp-to-hire
- Direct
- Task Force
- OTS
- SaaS
- Contract
- Special government assignments
- Cross-cultural collaboration
- Revenue Generation
- Problem-Solving
- Customer Service
- Decision-Making
- Community Relations
- Team Development
- Thought leadership
- Communication Management
- Creative Strategies
- Data Entry
- Information gathering and analysis
- Research proficiency
- Community Relationship Building
- Internal Communications
- Project Management
- Client Coaching
- Presentation Materials
- Brand Messaging
- Trend Analysis
- Email Blasts
- Social Media Monitoring
- Promotions and Advertising
- Trends Analysis
Websites
Timeline
Ambassador for the US market Launch | Director of Talent and Director of Sales
Confidential
04.2024 - Current
Area Sales Manager / Sales Operation Recruitment/ Market Launch
CoWorx
01.2023 - 05.2023
Regional Strategic Accounts Manager East Coast Hospitality
Hospitality Staffing Solutions
01.2021 - 08.2022
Specialty Sales Manager for New Division Hospitality – SaaS
PeopleReady Staffing
02.2018 - 04.2020
Business Development Manager | SaaS Start-Up
Shiftgig
11.2016 - 12.2017
Area Sales Manager | Director East Coast Expansion Sale and Operations
LGC Hospitality
06.2008 - 07.2016