Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cassidy Carey

Houston,TX

Summary

I am a self-motivated, adaptable, team player with a strong commitment to delivering exceptional customer service and achieving results. With experience in sales, territory management, and marketing, I excell at addressing customer needs and resolving issues efficiently to win sales.

Overview

5
5
years of professional experience

Work History

Specifications Representative

Wilsonart
Houston, TX
10.2024 - Current

Role Description:

Manage the Houston territory building and maintaining account relationships to increase Wilsonart specifications on commercial and residential projects.

  • Build and maintain strong relationships with architecture firms through consistent interaction, quick response times, understanding their needs and providing customer-focused solutions.
  • Deliver effective sales and continuing education presentations focused on value proposition to the customer.
  • Use CRM to track sales opportunities, accounts, leads, and customer interactions.
  • Develop and implement strategies that foster account growth and customer retention leading to increased sales.
  • Built and managed a sales pipeline that exceeded my pipeline build and closed won goals for year one.
  • Collaborate across internal teams nationwide to ensure alignment and customer satisfaction.
  • Stay informed on industry trends, competitor activities, and market conditions to create and implement effective sales strategies.
  • Increase business volume with accounts in my territory.
  • Participate in industry related associations and events to build relationships and industry knowledge.
  • Plan and host successful product demonstration and networking events.

Marketing Communications Specialist

United Cooperative Services
Burleson, TX
05.2022 - 09.2024

Role Description:

As a part of the business development team, coordinated and executed marketing strategies and public relations activities to expand customer base and drive revenue growth.

  • Cold call and build mutually valuable relationships with businesses.
  • Create and manage solutions to increase sales in designated areas.
  • Plan and manage meetings with HOA groups to inform potential customers about our product to hit sales goals.
  • Collaborate across different teams to identify target accounts and create campaigns aimed at increasing sales, brand awareness, and interest.
  • Find solutions for customers who submit an issue report.
  • Understanding customer needs and creating proactive communications to keep customers informed.
  • Analyze data to create, execute and track social media, email and search engine marketing campaigns to increase sales.
  • Identify B2B sales opportunities based on market segment research and competitor analysis.
  • Create and distribute informative and promotional materials to customers.
  • Find and attend business networking events.

Campus Brand Ambassador

Black Sheep Marketing
College Station, TX
08.2021 - 04.2023

Role Description:

Conducted field marketing events and social media campaigns to increase brand awareness and sales for clients.

  • Schedule and conduct field marketing events on college campuses to increase brand awareness.
  • Submit written recaps of the events and results to the marketing manager.
  • Identify the most strategic locations to hold events.
  • Interact with and explain the product to students.
  • Create and post approved social media content on schedule. Submit post insights and analytics.

Merchandiser

Burpee Garden Products
College Station, TX
03.2021 - 07.2022

Role description:

Help product manufacturer reach marketing and sales goals by ensuring products are properly displayed in retail stores such as HEB, Walmart, Tractor Supply Co, Atwood's, and Home Depot.

  • Gained and managed relationships with new and existing accounts.
  • Executed promotional campaigns and negotiated display locations.
  • Created an efficient territory route to maximize time in the field

Education

Bachelor of Arts - Communications

Texas A&M University
College Station, TX
05-2023

Skills

  • Account Management
  • Building Customer Relationships
  • Communication
  • Competitor Analysis
  • CRM
  • Customer Education
  • Customer Retention
  • Event Planning
  • Fast Learner
  • Problem-Solving
  • Flexible
  • Marketing Strategies
  • Microsoft Office

Timeline

Specifications Representative

Wilsonart
10.2024 - Current

Marketing Communications Specialist

United Cooperative Services
05.2022 - 09.2024

Campus Brand Ambassador

Black Sheep Marketing
08.2021 - 04.2023

Merchandiser

Burpee Garden Products
03.2021 - 07.2022

Bachelor of Arts - Communications

Texas A&M University

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