Robert Crawford

This position is responsible for supporting and executing specification activities with Engineering, Procurement & Construction (EPC) firms, specifying engineers, consulting engineers, and design partners. This role focuses on technical engagement, project support, and standards alignment, helping ensure Weidmüller products and solutions are specified early and carried through to project execution. Working closely with the Specifications Manager, this position plays a critical role in influencing designs, supporting FEED activities, and converting specifications into long-term project

adoption.

• Analyzed market trends to inform product strategy, driving innovation in design and functionality.
• Drive the specification and secure spec position of Weidmüller products and solutions with,specifying engineers, EPC firms, consulting engineers, and design authorities.

• Participate in front-end engineering and design (FEED) discussions, standards development, and

vendor approval processes.

• Provide technical guidance on product selection, system architecture, and application suitability.

• Assist in reviewing EPC drawings, standards, and project documentation to ensure alignment with

Weidmüller solutions.

• Support active projects by responding to technical inquiries, submittals, and specification

clarifications.

• Assist sales teams in translating specifications into executed orders through coordination with

distributors and EPC stakeholders.

• Participate in customer meetings, presentations, and technical reviews alongside the EPC

Specification Manager.

• Help track project pipelines and specification activity using CRM tools.

• Work closely with Sales, Industry Managers, Product Management, and Marketing to support

specification strategies.

• Provide feedback on customer requirements, competitive positioning, and product gaps.

• Assist in the development of technical documentation, standard drawings, and specification tools.

• Maintain accurate records of specification activity, projects, and customer interactions.

• Ensure compliance with quality, safety, environmental, and security policies, including ISO and OSHA

requirements.

• Identify risks or issues related to specifications and escalate as needed.

• Developed and maintained strong relationships with Honeywell USA to drive Weidmuller sales growth in the different divisions of Honeywell USA.
• Analyzed Honeywell and end customer needs to provided tailored solutions to enhance offering for control system modernization solutions
• Collaborated with cross-functional teams to ensure seamless execution of client projects supporting System Integrators and EPC's from FEL, to detail ,to final implementation.
• Conducted regular performance reviews to identify improvement opportunities for account management processes and forecasting
• Implemented strategic account plans that aligned with overall business objectives and market trends to drive growth.
• Built and maintained strong client relationships to drive business growth.
• Strengthened client relationships through regular communication and effective problem solving.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
• Developed and delivered presentations to key customers to position products and services for PLC and DCS modernization projects
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Collaborated with product development teams to tailor offerings to key account needs, enhancing product relevance and appeal.
• Fostered strong client relationships, leading to increased loyalty and repeat business.

• Drive end user specifications and deliver innovative solutions aligned with client requirements in the process industry project by supporting EPC's and control system manufactures in the USA
• Collaborated with End users such as DOW, Exxon, Honeywell, Invista, Total and Control System manufactures and engineering teams to ensure alignment between technical capabilities and client needs.
• Spearheaded initiatives for continuous improvement, optimizing operational efficiency across projects for system migrations and modernizations
• Contributed to the establishment of organizational standards for solution development methodologies by providing valuable insights based on industry trends and best practices in the Oil, Gas and Petrochem market
• Developed and executed strategic product roadmaps to enhance market competitiveness for the process market

• Delivered technical support for sales teams, enhancing customer engagement and satisfaction.
• Developed customized solutions based on client specifications, improving product adoption rates.

Drive the specification and secure spec position of Weidmüller products and solutions with, specifying engineers, EPC firms, consulting engineers, design authorities and Key Accounts.

• Participate in front-end engineering and design (FEED) discussions, standards development, and vendor approval processes.

• Provide technical guidance on product selection, system architecture, and application suitability.

• Assist in reviewing EPC drawings, standards, and project documentation to ensure alignment with Weidmüller solutions.

• Support active projects by responding to technical inquiries, submittals, and specification clarifications.

• Assist sales teams in translating specifications into executed orders through coordination with distributors and EPC stakeholders.

• Participate in customer meetings, presentations, and technical reviews alongside the EPC Specification Manager and Key Accounts.

• Help track project pipelines and specification activity using CRM tools.

• Work closely with Sales, Industry Managers, Product management, and Marketing to support

specification strategies.

• Provide feedback on customer requirements, competitive positioning, and product gaps.

• Assist in the development of technical documentation, standard drawings, and specification tools.

• Maintain accurate records of specification activity, projects, and customer interactions.

• Ensure compliance with quality, safety, environmental, and security policies, including ISO and OSHA

requirements.

• Identify risks or issues related to specifications and escalate as needed.

• Collaborated with engineering to streamline product features, driving competitive advantages in the market.
• Conducted product demonstrations and training sessions, ensuring effective user understanding and application.
• Analyzed customer feedback to identify trends and inform product development strategies.
• Spearheaded continuous improvement projects that optimized workflow within sales operations and reduced response times.
• Maintained up-to-date knowledge of competitors'' products and pricing strategies, enabling informed decision-making during negotiations with clients.
• Developed and maintained strong relationships with clients, resulting in increased customer satisfaction and repeat business.
• Conducted market research to identify emerging trends, positioning our company as an industry leader in innovative solutions.
• Delivered engaging product demonstrations tailored to the unique needs of each client, showcasing the benefits of our solutions.
• Provided technical support to customers, addressing their needs and ensuring product performance met expectations.
• Exhibit local ISA table top events and Key Account User Group Events
• Served as a subject matter expert on company products, providing critical feedback for continuous improvement initiatives within the organization.
• Remained current on industry trends, product applications, market activities and competitive products to develop credibility, build value and create new opportunities.
• Boosted sales revenue by identifying and pursuing potential customers for company products.
• Generated new leads through targeted prospecting efforts, leading to a higher conversion rate of prospects into customers.
• Created customized proposals for prospective clients, highlighting key differentiators and demonstrating value-added services.
• Exceeded quarterly sales targets consistently by executing strategic sales plans tailored to individual territories.
• Managed sales-based interactions with customers and followed up on new business opportunities.
• Generated status reports of key issues and technical application metrics to facilitate business forecasts.
• Championed customer success by consistently following up on product performance and addressing any concerns promptly, fostering loyalty and trust.
• Managed a portfolio of existing accounts while actively expanding customer base through targeted outreach efforts.
• Collaborated with cross-functional teams on product development projects, ensuring timely delivery of high-quality solutions.
• Attended trade shows and user conferences to promote products and network with industry contacts.

• Cultivated strong client relationships to drive sales growth and enhance customer satisfaction.
• Outside Electrical Industrial sales including low and medium voltage switch gear, sports lighting, Medium voltage drives. Electrical lines Eaton, B-Line tray systems, Cutler Hammer,Copper Crouse- Hinds, GE,Sprechur +Schuh Hoffman, Hubble and Weidmuller

• Oversaw daily operations UL508A panel shop, ensuring optimal workflow and efficiency across all shop activities.
• Designed NEMA and IEC AC/ DC motor control packages using Eaton , Cutler-Hammer , ABB and idec products
• Design and build NEMA 7, NEMA 4 and NEMA 4X custom control panels for PLC ,Pump controls and Variable Speed Drives.
• Modified and upgraded Explosion proof motors and inverter duty motors with wiring changes, heat strips and flange changes to Baldor and Marathon Electric motors
• Streamlined inventory management processes to reduce waste and improve order accuracy.
• Implemented safety protocols, enhancing workplace safety standards for staff and customers.

• Managed fabrication and installation for SCADA systems, PLC control panels, drive and inverter packages, control system modernization, CNC machine modernizations. Systems included Allen-Bradley, Modicon, Seimens, Schneider
• Industries serviced included automotive, pulp and paper, petrochemical, agriculture, water and wastewater
• Designed and installed commercial and industrial fiber optic and Ethernet network systems based on developing BICSI standard. Manufactures used Dell, HP and Cisco
• Project estimator and procurement were everyday responsibilities for project execution.
• Led procurement strategy to optimize supplier relationships and reduce costs.
• Managed cross-functional teams to align purchasing objectives with organizational goals.
• Negotiated contracts with suppliers to secure favorable terms and pricing structures.
• Managed supplier relationships to ensure timely delivery of products and services.
• Implemented strategic sourcing initiatives, reducing overall purchasing costs.

• Installed and maintained electrical systems in industrial and commercial settings.
• Collaborated with senior electricians to troubleshoot complex electrical issues.
• Ensured compliance with safety standards during all electrical installations.
• Conducted routine inspections to verify system performance and reliability.

• Diagnosed and repaired electrical and control systems to ensure operational efficiency of Siemens plc's and drives.
• Conducted routine inspections of machinery to prevent downtime and maintain safety standards.
• Collaborated with maintenance team to troubleshoot complex electrical issues effectively.
• Implemented preventive maintenance schedules, reducing unexpected equipment failures.