CASSIE PECHUEX
Park City,UT
Summary
Marketing and operations specialist focused on social media analytics, content production, and hospitality-led brand experiences. Supports product launches, community activations, and sales pipelines while coordinating bookings, partnerships, and internal communications that strengthen retention and market presence.
Overview
1
1
Language
1
1
Certification
8
8
years of professional experience
Work History
Pilates Instructor & Social Media Intern
BodyRok Studios
Park City, UT
10.2025 - Current
- Teach pilates classes multiple times per week, enhancing studio visibility through marketing, social media strategy, and community partnerships.
- Support studio events and local brand collaborations, strengthening community engagement.
- Analyze engagement metrics and optimized campaigns, increasing conversion of digital audiences to studio attendance.
Marketing & Hospitality Lead
Dented Brick Distillery
Salt Lake City, UT
06.2025 - 09.2026
- Executed experiential brand activations and premium hospitality for events and product launches.
- Lead multi-channel marketing initiatives and produce all social media content to drive brand engagement and event participation.
- Managed Tours & Tastings operations using FareHarbor, overseeing bookings, guest communication, and hospitality logistics.
Head of Sales & Marketing
Stardust Sustainable Bags
Park City, UT
06.2025 - 05.2026
- Assisted in developing and executing marketing strategy for email, social media, and print collateral to drive product launches and seasonal campaigns.
- Coordinated vendor relationships and custom design partnerships, facilitating outreach and pricing proposals to foster wholesale account growth.
- Supported B2B wholesale growth for specialty retail, national and state parks, and hospitality gift shops nationwide, enhancing market presence.
Director of New Member Education
Pi Beta Phi, Arizona State University
Tempe, AZ
10.2023 - 08.2024
- Led onboarding and mentorship programming for 50+ new members, enhancing their integration through coordinated internal communications and events.
- Organized workshops and community initiatives to foster member engagement and improve retention.
- Enforced risk management policies and university conduct expectations
Retail Sales Associate
Hope Ave Boutique | Olive & Tweed | Beach Bunny
10.2018 - 08.2023
- Delivered high-touch customer service, exceeded sales goals, and trained new hires while supporting visual merchandising and store operations.
Event Planning Intern
VIP Incentives
Cannes, FR
06.2022 - 07.2022
- Supported logistics and hospitality coordination for international VIP travel programs and corporate events.
- Assisted with client communications in both French and English.
Education
Bachelor of Science - Marketing, Psychology Minor
W. P. Carey School of Business - Arizona State University
Tempe, AZ05-2025
Skills
- Digital Marketing
- Social media analytics
- Content Production & Direction
- Event Promotion
- Retail Marketing
- Community partnerships
- Brand development
Certification
Digital Marketing Part 1 & 2 - Global Career Accelerator (Oct 2024 - Dec 2024), A/B testing, Shopify, Instagram Ads, SEO, campaign optimization, branding, KPI tracking
Languages
French
Native/ Bilingual
Accomplishments
- New American University Scholarship: Awarded by Arizona State University
- AAC Angel Award (Spring 2022, Spring 2023): Recognized for reliability and contributions to the chapter's success. Awarded by the Pi Beta Phi, AZ Beta chapter.
Timeline
Pilates Instructor & Social Media Intern
BodyRok Studios
10.2025 - Current
Marketing & Hospitality Lead
Dented Brick Distillery
06.2025 - 09.2026
Head of Sales & Marketing
Stardust Sustainable Bags
06.2025 - 05.2026
Director of New Member Education
Pi Beta Phi, Arizona State University
10.2023 - 08.2024
Event Planning Intern
VIP Incentives
06.2022 - 07.2022
Retail Sales Associate
Hope Ave Boutique | Olive & Tweed | Beach Bunny
10.2018 - 08.2023
Bachelor of Science - Marketing, Psychology Minor
W. P. Carey School of Business - Arizona State University