VAISHNAVI OLIVETI

• Launched and optimized Paid Search campaigns using Google Ads and Meta Ads, achieving a 20% increase in lead generation
• Enhanced bidding strategies in PPC campaigns to lower customer acquisition costs by 15%
• Developed structured A/B testing frameworks to refine campaign performance, resulting in an 18% improvement in email open rates and a 10% uplift in click-through rates
• Integrated keyword management best practices into SEO initiatives, boosting organic traffic by 15% and reducing bounce rates by 12%
• Prepared detailed performance reports using Google Analytics and CRM systems to analyze key metrics, driving a 30% improvement in campaign effectiveness
• Conducted daily updates to social media profiles to boost company online presence.
• Designed and presented social media campaign ideas.

At North South Foundation (New Jersey), I played a key role in event coordination and community engagement, enhancing brand visibility through well-structured programs. My organizational and planning skills helped in executing smooth-running, engaging events that improved attendee experience and participation.

Leveraging interpersonal communication, I effectively conveyed information to audiences, strengthening community engagement. Additionally, I ensured that event venues were well-maintained and operational, contributing to the success of foundation programs.

By volunteering, I not only supported a positive brand image for the organization but also enhanced its outreach efforts, aligning with my expertise in digital marketing and media strategy.At North South Foundation (New Jersey), I played a key role in event coordination and community engagement, enhancing brand visibility through well-structured programs. My organizational and planning skills helped in executing smooth-running, engaging events that improved attendee experience and participation. Leveraging interpersonal communication, I effectively conveyed information to audiences, strengthening community engagement. Additionally, I ensured that event venues were well-maintained and operational, contributing to the success of foundation programs. By volunteering, I not only supported a positive brand image for the organization but also enhanced its outreach efforts, aligning with my expertise in digital marketing and media strategy.
Communication and Community Engagement

• Boosted web traffic by 15% by implementing content strategies grounded in SEO best practices to complement broader search engine marketing efforts
• Developed a high-performing blog strategy that improved reader retention by 20%
• Executed targeted keyword optimization and backlinking initiatives, improving search rankings and overall visibility by 25%
• Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
• Conducted comprehensive keyword research for targeted content creation and optimization.