Summary
Work History
Education
LEADERSHIP EXPERIENCE
SKILLS,ACTIVITIES &INTERESTS
Timeline
Generic

Cassie Xu

San Diego,CA

Summary

  • Digital Marketing Intern with experience in corporate communications. Strong exposure to implementing overall communications and marketing plans in support of corporate objectives. Excellent writing, editing and proofreading skills. Employs good judgment and manages projects from beginning to end.
  • Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.
  • Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
  • Supportive Marketing Intern talented in helping devise innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals. Promotes business development through savvy product promotion and data-driven approaches.

Work History

Digital Associate

Crossing Media
City of Los Angeles, CA
02.2022 - 03.2022
  • Collaborated with user experience (UX) personnel to develop product prototypes for concept testing with audience members.
  • Monitored key performance indicators to ascertain product success metrics.
  • Recorded business requirements and acceptance criteria for transmission to teams responsible for execution.
  • Identified areas of potential improvement in digital products based on usership data.
  • Communicated release date information, pricing data and other factors to marketing department for inclusion in promotional material.

Education

Bachelor of Arts - Communication Studies And Media

University of California - San Diego
La Jolla, CA
03.2023

LEADERSHIP EXPERIENCE

UCSD CSSA

  • Elected to Event Management Department Member for Chinese Student and Scholars Association in 2022.
  • Provided leadership and direction to the Chinese Student and Scholars Association at UCSD by coordinating the department to corporate with 15+ restaurants and shop to provide profits for UCSD student.
  • Planned and executed over 20 campus events such as the Spring Festive Gala, the Basketball Challenge, and the Career Fair to serve the student community, each event attracted approximately 500 attendants.

SKILLS,ACTIVITIES &INTERESTS

  • Developing Presentations and Reports
  • Team Collaboration
  • Marketing Strategies
  • Data and Trend Forecasting

Languages: Chinese Mandarin(Fluent), English(Fluent), Spanish(Elementary)

Technical Skills: Microsoft Excel and Adobe Photoshop, Premiere and Illustrator

Interests: Tennis, Swimming, Snowboarding

Timeline

Digital Associate

Crossing Media
02.2022 - 03.2022

Bachelor of Arts - Communication Studies And Media

University of California - San Diego
Cassie Xu