CAT CICH
SOCIAL STRATEGY | BRANDING | CREATIVE CONTENT
Jupiter,FL
Summary
I’m a multidisciplinary creative passionate about connecting brands with their audiences through thoughtful social strategy, compelling storytelling, and a strong brand identity. I enjoy understanding what makes a brand unique and translating that into a distinct voice and creative work that feels authentic and resonates with people. I bring a curious, collaborative approach to every project and am always looking for new ways to grow, challenge ideas, and create meaningful connections between brands and their audiences.
Overview
5
5
years of professional experience
Work History
Creative Marketing Coordinator
Jupiter Christian School
08.2025 - Current
- Create engaging promotional content for school announcements, events, and outreach materials.
- Manage the content calendar to keep campaigns, deadlines, and publishing schedules organized.
- Manage multiple social media platforms for Jupiter Christian School, including the primary school account, as well as Athletics and Advancement accounts, developing content tailored to each audience.
- Capture and curate photo and video content showcasing student experiences, school events, athletics, and campus life.
- Collaborate with faculty, staff, leadership, students, and families to identify and communicate compelling stories and accomplishments.
- Support event marketing and promotion from concept through execution, coordinating creative assets, communications, and timelines.
- Maintain a consistent visual identity and brand voice across marketing channels and audience touchpoints.
Photographer
Indiana University Athletics
01.2025 - 05.2025
- Edited photos using Adobe platforms to prepare polished content for publication.
- Captured images across a wide variety of athletics including Indiana Football, basketball, tennis, baseball, cycling, and more.
- Photographed Indiana University athletic events with full-event coverage across multiple sports and game-day environments.
- Curated and captioned images in Photo Mechanic to support organized, ready-to-publish asset delivery.
- Published photos through PhotoShelter, maintaining a consistent workflow from editing through distribution.
- Created social media-ready visual content and copy to strengthen athletics brand messaging.
- Coordinated content delivery with team needs and campaign timing to keep assets organized and on schedule.
Marketing and Public Relations Director
Phi Mu Fraternity at Indiana University
12.2023 - 05.2025
- Developed new media tactics and refreshed content to strengthen audience engagement.
- Posted across social platforms and managed content calendars to keep chapter messaging consistent.
- Updated the chapter website and supported public-facing communications through collaborative event planning.
Member
Advertising Club at Indiana University
09.2022 - 05.2025
- Attended monthly meetings and seminars to build practical knowledge of advertising trends and industry expectations.
- Engaged with world-renowned industry speakers to strengthen understanding of advertising strategy and career pathways.
- Built professional relationships with Indiana University peers and speakers through club networking opportunities.
- Supported member communication by drafting copy and managing content calendars for club updates.
- Created social media content aligned with club messaging to keep members informed and engaged.
Marketing Team Member
Indiana University Dance Marathon
01.2022 - 11.2024
- Captured event coverage through photography, videography, and editing using Adobe Creative Suite.
- Developed IUDM’s social media presence with relatable, engaging content that strengthened awareness and audience connection.
- Attended weekly committee meetings to coordinate planning, promotion, and execution of event marketing efforts.
- Supported marketing tactics and community service initiatives that advanced fundraising goals and event visibility.
- Helped maintain consistent brand messaging across promotion efforts by aligning content with event goals and audience tone.
Kellanova Marketing Campaign
Kelley School of Business
01.2024 - 05.2024
- Built an integrated marketing campaign for RxBar as the brand's direct-to-consumer e-commerce platform.
- Collaborated with a team of marketing students to develop a seamless, quick path to purchase.
- Leveraged customer purchase data to identify opportunities for brand differentiation.
- Strengthened retention and engagement among current and new consumers through targeted campaign concepts.
- Presented the final campaign to Kellanova at semester end, translating strategy into a polished client-facing deliverable.
Cashier
Buffalouies
10.2021 - 01.2023
- Delivered cashier and server support to high volumes of patrons while keeping service fast, accurate, and courteous.
- Coordinated orders and guest requests with teammates to keep service moving and reduce wait times.
- Maintained a positive customer experience through attentive, adaptable support across front-of-house tasks.
Education
Bachelor of Arts - Media and Creative Advertising
Indiana University
Bloomington, Indiana05-2025
Skills
- Social Media Strategy
- Brand Strategy and Voice
- Social Media Content Creation
- Content Calendar Management
- Photography and Editing
- Videography
- Collaboration
- Communication
- Social Media Platforms
- Adobe Creative Cloud
- Microsoft and Office Suites
- Google Workspace
- Canva
- Shootproof
- Photo Mechanic
- Photo Shelter
Timeline
Creative Marketing Coordinator
Jupiter Christian School
08.2025 - Current
Photographer
Indiana University Athletics
01.2025 - 05.2025
Kellanova Marketing Campaign
Kelley School of Business
01.2024 - 05.2024
Marketing and Public Relations Director
Phi Mu Fraternity at Indiana University
12.2023 - 05.2025
Member
Advertising Club at Indiana University
09.2022 - 05.2025
Marketing Team Member
Indiana University Dance Marathon
01.2022 - 11.2024
Cashier
Buffalouies
10.2021 - 01.2023
Bachelor of Arts - Media and Creative Advertising
Indiana University