Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Catherine Austin

Frisco,TX

Summary

Dynamic management professional with a proven ability to foster team collaboration and drive exceptional results. Recognized for delivering on organizational goals through effective leadership, adaptability, and strong interpersonal skills while adeptly managing shifting priorities. Experienced in leading teams toward operational excellence by leveraging strategic planning and clear communication to enhance performance. Skilled in creating comprehensive instructional materials that elevate learning outcomes, utilizing various instructional design models alongside a deep understanding of e-learning technologies and curriculum development.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Sr. Instructional Designer

Toyota Financial Services
Plano, TX
05.2022 - Current

Strategic Curriculum Alignment & Leadership

  • Leads the TFS/MFS Lease Experience Alignment Project to unify curriculum across tenants, enhancing consistency and learner experience.
  • Manages contingent partners, assigning projects based on skill levels and conducting interviews to support strategic hiring.
  • Delivers executive summaries and curriculum roadmaps to senior leadership, securing buy-in for design, development, and implementation plans.
  • Improves learner engagement and retention through personalized, scenario-based training.
  • Develops and implements learning strategies that aligned with enterprise goals, contributing to improved workforce capability and measurable ROI.

LMS/LXP Ecosystem Management & Rollout Strategy

  • Leads iCAP learning implementation across 2,000 phone agents and 600 admin staff, serving as liaison between IT, Functional Support, and L&D teams.
  • Integrates iCAP features into training modules for MFS and TFS CDRT tiers, ensuring timely and accurate content delivery.

Instructional Design & Blended Learning Delivery

  • Designs and delivers scalable eLearning programs for Service Operations and Sales (NICE project), collaborating with SMEs and FSLP teams.
  • Creates universal eLearning templates with interactive knowledge checks and system screenshots to support iCAP training.
  • Develops Vyond videos, Storyline modules, and Rise courses to support blended learning and situational training.
  • Delivers 45+ eLearning modules supporting iCAP rollout, achieving 95% completion rate.

Learning Strategy & Performance Enablement

  • Led the Instructional Design segment of the Virtual Summit for Performance Excellence L&D, covering Adult Learning Theory, ADDIE, Bloom’s Taxonomy, and Kirkpatrick’s Evaluation Model.
  • Facilitated MFS-to-TFS refresher training and created supervisor guides to support frontline enablement.

Continuous Improvement & Data-Driven Impact

  • Establishes feedback loops and post-rollout analysis processes to refine training content and address learner needs.
  • Delivers dashboards and project updates to leadership, aligning learning outcomes with business goals.

Cross-Functional Collaboration & Governance

  • Partners with instructional designers to develop templates and materials aligned with SOPs and style guides.
  • Maintains regular communication with SMEs for content validation and approval.
  • Influences executive decision-making through data-driven curriculum roadmaps.

Senior Instructional Designer (Contract)

Blue Cross Blue Shield / Health Care Service Corporation
Richardson, TX
06.2019 - 05.2022
  • Designed and implemented enterprise learning programs supporting healthcare operations, systems adoption, and process improvement initiatives.
  • Designed eLearning, ILT, and virtual training programs to support enterprise system rollouts and operational initiatives.
  • Partnered with subject matter experts across clinical, operations, and technology teams to translate complex processes into engaging learning experiences.
  • Developed scenario-based learning and interactive Storyline modules to improve knowledge retention and job performance.
  • Conducted training needs analysis and created curriculum roadmaps aligned with departmental goals.
  • Implemented blended learning strategies combining VILT, job aids, simulations, and microlearning.
  • Ensured training compliance with healthcare regulatory requirements and organizational policies.

Instructional Design Team Manager

Intelligence by Design, LLC
Frisco, TX
09.2015 - 06.2019

Strategic Reporting & Learning Analytics

  • Created business case presentations and executive-level status reports using Microsoft PowerPoint to communicate learning impact and project progress.
  • Developed learning analytics dashboards in Excel to track engagement, completion rates, and performance outcomes across programs.

Program & Project Management

  • Led end-to-end project planning for learning program development and delivery, ensuring alignment with organizational timelines and strategic goals.
  • Managed administrative logistics for ILT and VILT sessions, including scheduling, communications, and learner experience coordination.

Instructional Design & Scalable Learning Solutions

  • Designed and delivered eLearning, ILT, VILT, and blended learning programs using Articulate 360, Adobe Captivate, and Camtasia.
  • Collaborated with internal stakeholders, SMEs, and external vendors to produce high-impact training materials aligned with business objectives and competency frameworks.

Clients included – Meeting Professionals International, International Hotel Group - Crowne Plaza, Clia, First Command Educational Fund, Fluency Corp, Corporate Talent Resources, Dillas, Blue Cross Blue Shield/Health Care Service Corporation, Mueller Inc.

Program Manager

PepsiCo consultant with Genesis10
Plano, TX
03.2014 - 01.2016

Strategic Planning & Learning Analytics

  • Developed business case presentations and executive-level status reports using PowerPoint to communicate learning strategy outcomes and project milestones.
  • Built learning analytics dashboards in Excel to track engagement, performance, and ROI across multiple training initiatives.

Curriculum Design & Enterprise Implementation

  • Led the design and rollout of change management training for PepsiCo’s Quality Ingredient Standards and Supplier curriculum, managing a $3M budget over 18 months.
  • Conducted needs analysis and designed Virtual Instructor-Led Training (VILT) programs aligned with operational goals and learner roles.
  • Team Leadership & Stakeholder Collaboration
  • Directed instructional design teams, allocating resources and mentoring designers on adult learning principles and strategic content development.
  • Facilitated collaboration across internal teams, clients, and vendors to ensure timely delivery and alignment with business priorities.

Project & Resource Management

  • Oversaw 32 concurrent projects across 8 programs, maintaining budget forecasts and resource planning to support enterprise learning initiatives.
  • Managed projects using the ADDIE model and PepsiCo’s Training Operational Framework, ensuring consistency and quality across deliverables.

Process Optimization & Evaluation Strategy

  • Proposed and implemented process improvements that enhanced learner performance and increased organizational productivity.
  • Provided expert guidance on evaluation strategies using Kirkpatrick’s 4 Levels to measure training effectiveness and inform future learning investments.

Sr. Instructional Designer

PepsiCo consultant with Genesis 10
Plano, TX
03.2013 - 03.2014

Virtual Learning Strategy & Design Execution

  • Designed and delivered Virtual Instructor-Led Training (VILT) courses for the PepsiCo Quality Program, incorporating multimedia elements and collaborative learning environments to enhance engagement and retention.
  • Advised subject matter experts on instructional design best practices to ensure alignment with adult learning principles and business objectives.

Strategic Project Management & Learning Deployment

  • Partnered with program managers and the Global R&D University Core Team to develop strategic training plans and deployment timelines.
  • Managed the simultaneous production of 25 courses, achieving a 300% increase in output year-over-year through streamlined processes and resource optimization.

Quality Assurance & Brand Governance

  • Conducted course pilots and reviewed deliverables to ensure instructional integrity and learner readiness.
  • Maintained brand compliance by designing graphic elements and layouts for courses published in the PepsiCo MyLearning environment, ensuring consistency across global training assets.

Lead Instructional Designer

T-System
Addison, TX
01.2012 - 01.2013

Learning Ecosystem Transition & Strategic Integration

  • Supported the seamless migration of learning management systems (LMS), collaborating with IT to integrate technology updates while maintaining clinical accuracy in eLearning modules.
  • Successfully merged 300 users and 25 modules from an acquired company into the LMS, ensuring continuity and system optimization.

Multimedia Development & Brand Consistency

  • Designed online videos and demos for asynchronous and live virtual courses, enhancing learner engagement and accessibility.
  • Contributed to the T-System Creative Team to ensure consistent branding across departments and training assets.

Scalable Curriculum Design & Instructional Strategy

  • Independently developed and managed 20 scenario-based eLearning modules totaling over 300 minutes of content, using Adobe Captivate and grounded in the ADDIE model and adult learning theory.
  • Collaborated with Emergency Department SMEs to ensure clinical relevance and instructional integrity, achieving 99% stakeholder satisfaction.

Quality Assurance & Process Optimization

  • Led a rebranding initiative for eLearning templates and workflows, improving content consistency and development efficiency.
  • Created a matrix to track and resolve technical issues, conducted QA testing on training servers, and contributed to software hot-fix updates to ensure 100% course functionality.

Instructional Designer

Warner Bro., Nokia Siemens Networks, Coca-Cola with Capgemini
Las Colinas, TX
01.2011 - 01.2012

Virtual Training Strategy & Global Delivery

  • Designed and facilitated Virtual Instructor-Led Training (VILT) programs focused on process improvement and technology adoption, supporting global teams across multiple industries.
  • Delivered knowledge-based training via platforms such as Live Meeting and WebEx to employees and managers worldwide, ensuring consistent learning experiences across regions.

Learning System Management & Optimization

  • Oversaw user maintenance for a dual-portal knowledge system serving over 5,000 users, ensuring data accuracy and system functionality to support enterprise learning.
  • Collaborated with cross-functional teams to align training content with system capabilities and business needs.

Education

Master of Education - Instructional Technology

Texas Tech University
Lubbock, TX
12.2011

Bachelor of Science - Multidisciplinary Studies

Texas Tech University
Lubbock, TX
12.

Skills

  • Instructional strategies
  • Team member development
  • Video editing
  • Learning strategies
  • Training program development
  • Course material creation
  • Visual communication
  • Organizational performance
  • Curriculum design
  • Industry best practices
  • Audio editing
  • Virtual classroom
  • Implementation support
  • Training program improvement
  • Course evaluation
  • Teamwork and collaboration
  • Problem-solving
  • Time management
  • Organizational skills

Certification

Texas Teaching Certifications Elementary classroom grades 1-8 ESL grades PreK-12 Generic Special Education PreK-12 Elementary Music 1-8

Timeline

Sr. Instructional Designer

Toyota Financial Services
05.2022 - Current

Senior Instructional Designer (Contract)

Blue Cross Blue Shield / Health Care Service Corporation
06.2019 - 05.2022

Instructional Design Team Manager

Intelligence by Design, LLC
09.2015 - 06.2019

Program Manager

PepsiCo consultant with Genesis10
03.2014 - 01.2016

Sr. Instructional Designer

PepsiCo consultant with Genesis 10
03.2013 - 03.2014

Lead Instructional Designer

T-System
01.2012 - 01.2013

Instructional Designer

Warner Bro., Nokia Siemens Networks, Coca-Cola with Capgemini
01.2011 - 01.2012

Master of Education - Instructional Technology

Texas Tech University

Bachelor of Science - Multidisciplinary Studies

Texas Tech University