Catherine Elizabeth Martinez
Houston
Summary
An experienced writer with attention to detail and ability to produce a wide variety of materials to meet internal client needs. Skilled at managing multiple projects, meeting deadlines, receiving and implementing feedback and edits. A team player who enjoys encouraging coworkers and working toward the goals of the organization. Avid researcher and learner, flexible personality and funny to some, but not all.
Overview
17
17
years of professional experience
Work History
Digital Content Writer and SEO Specialist
Cross Catholic Outreach
01.2023 - Current
- Primary writing responsibilities: Writing blogs, emails, digital ads, landing pages, donor updates, proposals and other campaign pieces as assigned. Shepherding each piece through the routing process by incorporating edits and polishing each piece for final publishing and distribution.
- Collaborating with cross-functional teams to align messaging with organizational goals and initiatives.
- Edited and optimized existing content for SEO, increasing organic traffic.
- Provide SEO reviews and optimization for all digital pieces.
- Monitored digital content performance metrics regularly, adjusting strategy accordingly for optimal results.
- Participated in regular meetings to monitor the success of digital campaigns and email performance.
- Implemented keyword strategies into blogs that helped facilitate growth in organic traffic.
Staff Writer
Cross International
12.2012 - 06.2018
- Wrote and produced proposals and updates for major and mid-level donors, as well as letters, blogs, emails, landing pages and any other written pieces as needed.
- Traveled internationally to meet with ministry partners and interview beneficiaries to collect content for written and video pieces. This included working with both videographers and photographers to produce cohesive pieces that met the marketing needs of the organization.
Staff Writer
Cross Catholic Outreach
12.2012 - 01.2013
- Wrote and produced proposals and reports for major and mid-level donors, including funding proposals, funding updates, letters, blogs, emails, landing pages and any other written pieces that were needed.
- Traveled internationally to meet with ministry partners and interview beneficiaries to collect content for written and video pieces. This included working with both videographers and photographers to produce cohesive pieces that met the marketing needs of the organization.
Community Training Specialist
Christian Appalachian Project
Hager Hill, Kentucky
09.2009 - 09.2012
- Worked to create a non-profit alliance in Southern West Virginia which provides capacity building training opportunities for small organizations, writing press releases, creating relevant databases, and developing a Baby Boomer Volunteer Plan.
- Community Development Department
Development Associate
Mountain Christian Academy
Martin, Kentucky
05.2009 - 08.2009
- Wrote press releases, developed admissions packets, helped to organize a golf tournament fundraiser, and developed a donor database.
Education
Master of Arts - Mass Communication
University of Florida - College of Journalism and Communications
Gainesville, Florida01.2009
Bachelor of Science - Business Administration, Political Science & Religion
University of the Cumberlands
Williamsburg, Kentucky01.2006
Skills
- Computer Skills: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Google Docs, Adobe Bridge, Teamwork, SemRush
- Writing
- Proofreading
- Keyword research
- Content strategy
- SEO
Timeline
Digital Content Writer and SEO Specialist
Cross Catholic Outreach
01.2023 - Current
Staff Writer
Cross International
12.2012 - 06.2018
Staff Writer
Cross Catholic Outreach
12.2012 - 01.2013
Community Training Specialist
Christian Appalachian Project
09.2009 - 09.2012
Development Associate
Mountain Christian Academy
05.2009 - 08.2009
Bachelor of Science - Business Administration, Political Science & Religion
University of the Cumberlands
Master of Arts - Mass Communication
University of Florida - College of Journalism and Communications
Featured Publications
- Author of 1 and 2 Timothy: The Clarity You Need When Life Feels Confusing, Chaotic and Out of Control. Published by Proverbs 31 Ministries, 2024.
- Writing Team, Proverbs 31 Ministries’ First 5 Bible Study App
- Write monthly teachings for the daily Bible study app.
- Guest contributor to the Encouragement for Today daily devotional email.
- Contributing Writer, Smart Women Smart Money Magazine
- Contribute periodic articles about money management and feature articles about leaders, entrepreneurs and women with inspiring stories.
Volunteer & Church Involvement
Member at Houston’s First Baptist Church, Adult Life Bible Study (Sunday School) Director and a 3-year-old Sunday School class teacher.