Catherine Haskins
Chicago,IL
Summary
A high-energy communications and veterinary medicine thought leader, driving industry insights, strategic solutions, and meaningful collaboration. Proven expertise in communications, thought leadership, and stakeholder engagement with a track record of leading impactful initiatives and high-performing teams. Committed to advancing veterinary medicine through education, innovation, and industry-wide progress.
Overview
19
19
years of professional experience
Work History
Co-Founder, Chairman of the Board
Project Sticker
02.2024 - Current
- Company Overview: 501(c)(3) addressing the mental health crisis with first responders in veterinary medicine through innovative technology and data analytics
- Website: www.stickwithus.vet
- Created three-tiered approach to reduce the stigma of mental health and assist in helping the person, the practice and the profession
- Lead strategic planning, fundraising, stakeholder engagement initiatives and marketing (Mars PetCare, Zoetis, IDEXX, NVA)
- Driving critical alignment with industry mental health professionals and licensed social workers
- Established foundational processes for business operations.
- Spearhead groundbreaking mental health research study with The Ohio State University Wexner Medical Center
Founder, Chief Executive Officer
The Bridge Club
07.2017 - Current
- Company Overview: Solutions-based think tank for the veterinary industry, growing global membership to 50,000+
- Website: www.thebridgeclub.com
- Established a successful business by identifying market needs and developing innovative solutions.Led strategic communications, branding to position The Bridge Club as a leading industry platform for thought leadership and industry insights
- Moderated 200+ veterinary industry discussions produced 163+ webinars featuring global veterinary healthcare experts
- Expanded company's footprint internationally by identifying and capitalizing on emerging market opportunities.
- Partners include (Mars PetCare, Chewy Health, Virbac, Blue Buffalo, Vetcus Group, NAVC, Fountain Report)
Founder, President
Haskins Consulting
01.2015 - Current
- Company Overview: Provides internal and external public relations and communications to C-Suite executives in veterinary medicine
- Website: www.haskinsconsultinginc.com
- Provide strategic advisory services to C-Suite executives in veterinary medicine, aligning communications strategies with evolving trends
- Led internal & external communications and employee engagement initiatives for over 20,000 healthcare professionals across 40+ locations
- Directed crisis and issues management strategies for 41 specialty veterinary hospitals (NVA)
- Ensuring alignment across R&D, legal, regulatory affairs and marketing teams
Division, Head of Communications
Abbot Molecular Diagnostics
01.2014 - 01.2024
- Company Overview: A division of Abbott focused on molecular diagnostics
- Location: Des Plaines, IL
- Drove communications during a period of rapid organizational scaling, leading strategic response planning and digital communication integration that contributed to revenue growth from $550M to $2.1B
- Spearheaded internal communications and stakeholder strategy for a 2,500+ global workforce, ensuring messaging alignment with business objectives
- Demonstrated ability to drive change in a complex, consensus-driven organization, influencing senior leadership and breaking down silos to implement innovative communication solutions
- Excel in cross-functional collaboration, navigating regulatory, legal, and digital transformation landscapes to execute high-impact initiatives
Senior Vice President, Consumer and Animal Health P&L lead
Daniel J. Edelman
02.2008 - 12.2014
- Company Overview: A global public relations company
- Location: Chicago, IL
- Led global corporate communications for Fortune 500 companies in the consumer healthcare and veterinary industries
- Developed and executed reputation management campaigns, stakeholder engagement program and more to improve industry perception and brand trust
- Managed multi-million-dollar budgets, optimizing resource allocation across global teams and vendors to maximize ROI and drive efficiency
- Led financial planning for high-profile communications initiatives, ensuring alignment with corporate objectives and performance targets
Senior Vice President, Animal Health P&L Lead
Fleishman-Hillard
10.2005 - 01.2008
- Company Overview: A global public relations firm s
- Location: Kansas City, MO
- Directed strategic corporate communications for global healthcare and pharmaceutical brands, specializing in corporate reputation, investor relations, and crisis communications
- Oversaw $3.5M in global accounts, leading a cross-functional team to execute high-impact PR and brand positioning campaigns
Education
Bachelor of Arts - Public Relations
University of Northern Iowa
Cedar Falls, IA05-1992
Skills
- Strategic Planning
- Artificial Intelligence
- Stakeholder Engagement
- Executive Thought Leadership
- Crisis Management
- Issues Management
- Mental Health
- One Health
- Companion Animal
- Partnership Development
- RealTime Insights
- Business development
- Strategic partnerships
- Stakeholder communication
- Stakeholder relations
- Verbal and written communication
- Brand development
- Industry knowledge
- Entrepreneurial leadership
Speaking And Publications
- Featured speaker on branding, market positioning, and internal communications at global industry conferences.
- Moderator of 200+ virtual conversations addressing issues in veterinary medicine.
- Monthly columnist for Animal Health News & Views.
- Author of children's book Nicknames.
Professional Highlights
- Cost Savings: Led a global company-wide Gross Margin Improvement initiative, saving $38M in one year.
- Change Management: Restructured global sales to align with customer needs while managing workforce reductions.
- Impactful Campaigns: Drove antigen testing and treatment of Heartworm disease - saving over 1M dog lives.
Speaking & Publications
Featured speaker on branding, market positioning, and internal communications at global industry conferences.
Moderator of 200+ virtual conversations addressing issues in veterinary medicine.
Monthly columnist for Animal Health News & Views.
Author of children’s book Nicknames.
Career Highlights
Cost Savings: Led a global company-wide Gross Margin Improvement initiative, saving $38M in one year.
Change Management: Restructured global sales to align with customer needs while managing workforce reductions.
Impactful Campaigns: Drove antigen testing and treatment of Heartworm disease – saving over 1M dog lives.
Timeline
Co-Founder, Chairman of the Board
Project Sticker
02.2024 - Current
Founder, Chief Executive Officer
The Bridge Club
07.2017 - Current
Founder, President
Haskins Consulting
01.2015 - Current
Division, Head of Communications
Abbot Molecular Diagnostics
01.2014 - 01.2024
Senior Vice President, Consumer and Animal Health P&L lead
Daniel J. Edelman
02.2008 - 12.2014
Senior Vice President, Animal Health P&L Lead
Fleishman-Hillard
10.2005 - 01.2008
Bachelor of Arts - Public Relations
University of Northern Iowa
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