Catherine Howe
New York
Summary
Marketing-minded fitness professional with 6+ years of experience in the wellness and lifestyle industry. Proven ability to build community-focused campaigns, drive social media growth, and lead high-impact teams. Passionate about brand storytelling, digital strategy, and turning engagement into results. Seeking a marketing or advertising role where I can merge creativity with business development.
Overview
6
6
years of professional experience
Work History
Head Coach & Marketing Lead
Orangetheory Fitness
02.2020 - Current
- Spearheaded the studio’s social media strategy, creating content that boosted engagement and visibility
- Launched the Oceanside location with 250 presale memberships and scaled to 600+ through strategic campaigns
- Built partnerships with local businesses and created events that increased brand presence and loyalty
- Organized a $15,000+ fundraiser, leading all national Orangetheory studios in charitable contributions
- Led a team of 10+ staff, managing scheduling, coaching, and internal operations
- Delivered member education workshops and maintained an 80% sales closing rate
- Contributed to Top 25 KPI status among Orangetheory studios in 2021
Fitness Coach
Orangetheory Fitness
05.2019 - 11.2020
- Coached 20+ group training sessions weekly, delivering high-energy, safe workouts to diverse members
- Built lasting client relationships and tailored fitness modifications for all skill levels
Education
Communications, Psychology
University at Albany – SUNY
12.2025
Skills
- Social Media Strategy & Content Creation (Instagram, Facebook, TikTok)
- Canva (Graphic Design & Visual Marketing)
- Marketing Campaign Planning
- Community Outreach & Partnership Development
- Brand Engagement & Growth
- Team Leadership & Staff Training
- Event Planning & Promotion
- Public Speaking & Presentation
- Microsoft Office Suite
Timeline
Head Coach & Marketing Lead
Orangetheory Fitness
02.2020 - Current
Fitness Coach
Orangetheory Fitness
05.2019 - 11.2020
Communications, Psychology
University at Albany – SUNY
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