Summary
Overview
Work History
Timeline
Generic

Catherine Marquardt

Louisville

Summary

Marketing executive with proven success in driving strategic growth and brand visibility. Adept at leading cross-functional teams to deliver impactful campaigns that align with business goals. Strong focus on data-driven decision-making, creative problem solving, and fostering collaborative environments to achieve measurable results. Skilled in digital marketing, market analysis, brand management, and customer engagement strategies.

Overview

21
21
years of professional experience

Work History

Interim Chief Marketing Officer

Frost Brown Todd LLP
01.2024 - Current
  • Led a dynamic Business Development and Marketing Team of 30 professionals
  • Listened to the trends of the market and direct the market research efforts of the company
  • Collaborated with other departments to guide a unified approach to client service and internal communications that meets ever-changing demands
  • Defined marketing strategies to support the company's overall revenue goals and growth objectives
  • Developed a plan, set priorities for the department, and oversee its day-to-day implementation
  • Planned and orchestrated marketing functions and operations (business development, branding, communications etc.), and ensure they project the company's unique 'voice.'
  • Designed and coordinated promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)
  • Created a solid network of strategic partnerships
  • Used critical thinking to break down problems, analyze information, evaluate solutions, and make decisions
  • Worked with C-Suite and Partners to implement and execute strategic business plans to drive revenue

Director of Firm & Client Communications

Frost Brown Todd LLP
11.2011 - 01.2024
  • Manage the firm's communication platforms - graphic design, web & digital marketing, public relations, copywriting, and corporate events
  • Spearheaded public relations efforts resulting in increased media exposure and brand recognition on a national level by
  • Increased public relations publicity YOY by 101%
  • Oversee and manage graphic design for the firm, which consists of all print collateral and digital design
  • Increased brand awareness by implementing targeted marketing campaigns and strategies
  • Developed innovative and targeted collateral to support overall branding objectives
  • Designed and conducted client surveys to gather actionable insights, utilizing data analysis to inform strategic decision-making and enhance overall client satisfaction
  • Conducted client market research studies to gain insights into client preferences and behaviors, informing future marketing decisions
  • Direct the strategy and maintenance activities of the firm's external facing websites and digital media channels to boost online presence and engagement with purchasers of legal services
  • Leveraged website analytics to identify user behavior trends and implemented data-driven improvements, enhancing site performance and user engagement
  • Lead our corporate events so that the event strategy aligns with the overall growth goals of the practice groups and industry teams involved
  • Spearheaded successful new market/office launches that resulted in increased brand visibility and client acquisition
  • Analyzed market trends and competitors to identify new opportunities for growth and expansion
  • Managed budget allocations and resource utilization to maximize marketing ROI
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations
  • Established a culture of continuous improvement by fostering open communication channels, empowering employees to voice their ideas, and cultivating a positive work environment that enhanced employee engagement, increased retention rates, and boosted overall team morale

Business Development Director

Frost Brown Todd LLC
07.2007 - 11.2011
  • Worked with practice groups and markets in developing and executing their business development strategy, including business plan implementation, budget management, prospective client engagement, etc
  • Performed client research and identified B2B opportunities for account growth, account penetration and market expansion
  • Lead stakeholders through the RFPs, pitches, proposals, and presentation preparation process
  • Developed comprehensive proposals to successfully win lucrative projects from major clients
  • Collaborate with stakeholders to develop the content for marketing materials
  • Created cross-functional teams to promote consistent brand messaging, demand-generation programs, and sales tools
  • Developed compelling presentation decks to gain approval for ideas and communicate results

Marketing Manager & Associate

Omni Architects
09.2004 - 07.2007
  • Responsible for creating and executing the firm's inaugural marketing plan
  • Led proposal generation – layout, content development, editing and design
  • Lead finding, tracking new business prospects, and gathering applicable information and research
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
  • Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space
  • Responsible for formatting and maintaining company marketing collateral
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and secured press coverage for the firm
  • Managed workflow between staff, coordinating documents and creative material distribution
  • Developed strong partner relationships through timely and thorough follow-up on inquiries and concerns
  • Established strong relationships with key stakeholders, facilitating effective communication across departments and teams

Timeline

Interim Chief Marketing Officer

Frost Brown Todd LLP
01.2024 - Current

Director of Firm & Client Communications

Frost Brown Todd LLP
11.2011 - 01.2024

Business Development Director

Frost Brown Todd LLC
07.2007 - 11.2011

Marketing Manager & Associate

Omni Architects
09.2004 - 07.2007
Catherine Marquardt