Catherine Mayville
Atlanta,GA
Summary
Accomplished and visionary Creative Director with expertise in harnessing the power of storytelling, and technology, to engage audiences in the entertainment, broadcast, sports, educational, and corporate arenas. Results-oriented leader experienced in team management, budgeting, and developing strategies to captivate target audiences. Demonstrated success in creating impactful content and campaigns that enhance brand visibility and drive revenue growth. Exceptional eye for detail and nuanced understanding of brand messaging.
Overview
24
24
years of professional experience
Work History
Marketing Director
Strategic Georgia Medical Group
08.2023 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
Program Editor/Digital Content Creator
E.W. Scripps
01.2022 - 07.2023
- Edited 30 minute original program for television, daily.
- Created identity reels and promos, shot and edited original content for relevant news stories.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Enhanced content quality through diligent analyzation of footage, graphics and storytelling arcs.
Creative Director/Creative Content Developer
Spot Digital Media
01.2010 - 01.2022
- Led creative team in developing and producing compelling content for diverse clients, such as marketing and entertainment materials for television, music studios, movie studios, educational institutions and corporate branding.
- Crafted visually engaging videos to effectively convey key messages to target audiences
- Edited full feature films for festivals and broadcast television
- Collaborated with clients to develop strategic plans and executed photo and video shoots for diverse range of clients in entertainment, branding, fundraising, arts, and educational industries.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
EDITOR
UP Entertainment, LLC
01.2001 - 12.2013
- Edited promos, half-hour show episodes, and full feature films for national network UPtv
- Created VOD content and coordinated its technical distribution across various media platforms
- Crafted unique content for creative services department
- Collaborated with creative services team in maintaining brand consistency for all media.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Organized and worked with raw footage from multiple cameras and sources.
Education
Bachelor of Arts - Psychology And English Literature
Boston College
Chestnut Hill, MASkills
- Creative Direction / Team Leadership
- Organization & Prioritization
- Budget Administration
- Process Improvements / Strategic Thinking
- Project Life Cycle Management
- Branding & Identity
- Content Creation & Concept Development
- Video Production / Visual Storytelling
- Video Editing / Videography
- Expert in Adobe Creative Suite / AVID
Work Samples Link
https://www.spotdigitalmediagroup.com/our-work
Clients
CNN, Up Entertainment, Sony Music Group, Pinewood Studios, Rooms To Go, Georgia Military College, Dell, Hoshizaki, Ace Hardware, PassionFlix, E.W. Scripps, Cartoon Network
Timeline
Marketing Director
Strategic Georgia Medical Group
08.2023 - Current
Program Editor/Digital Content Creator
E.W. Scripps
01.2022 - 07.2023
Creative Director/Creative Content Developer
Spot Digital Media
01.2010 - 01.2022
EDITOR
UP Entertainment, LLC
01.2001 - 12.2013
Bachelor of Arts - Psychology And English Literature
Boston College
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