Catherine Newman
Altoona,PA
Summary
Dedicated team leader with 10 years of experience managing and overseeing all aspects of production in marketing and editorial divisions, including marketing plans, and supervising high-performance teams of news personnel. Skilled in creative design and direction.
Overview
10
10
years of professional experience
Work History
Digital Executive Producer
Nexstar Media Group - WTAJ
12.2019 - Current
- Supervises team of six content producers who report local, regional and national news on WTAJ.com through writing and video creation
- Performs keyword research, utilizes SEO and Google Analytics to reach set goals, making adjustments to areas needing improvement.
- Hires, trains and manages news members.
- Oversees all content created and published to WTAJ.com
- Develops and implements strategies to increase site performance.
- Researches and develops stories that reflect the company's brand of local news.
- Conducts meetings to discuss goals and audience retention.
- Implements control measures to verify compliance company standards.
Project Manager
Impressions WHQ Marketing
07.2018 - 07.2019
- Planned and oversaw scheduled phases for projects.
- Achieved project deadlines by coordinating with clients, graphic designers, and ad reps.
- Negotiated and managed third-party contracts related to project deliverables.
- Prepared and submitted project invoices and campaign analytics.
Digital Advertising Designer
Nexstar Media Group - WTAJ
07.2013 - 07.2018
- Designed ads and logos used in online advertising for local businesses.
- Met with clients to present ideas.
- Mentored junior designers and provided guidance to improve standards of overall team output.
Education
Bachelor of Arts - Graphic Design
The Art Institute of Pittsburgh
Pittsburgh, PA10.2012
Skills
- Team Leadership
- Editorial Content Management
- Google Analytics
- SEO
- Graphic Design - Adobe CC
- Project Research & Planning
- Budget Management
- Copyediting
- Creative Vision Implementation
Accomplishments
- Built a digital news team from the ground up.
- Increased users by 60% and pageviews by 30% on WTAJ News website (WTAJ.com)
- Pennsylvania Association of Broadcasting (2022)
- Keystone Media Awards - Best Digital Presence (2022 - 23)
Awards
Timeline
Digital Executive Producer
Nexstar Media Group - WTAJ
12.2019 - Current
Project Manager
Impressions WHQ Marketing
07.2018 - 07.2019
Digital Advertising Designer
Nexstar Media Group - WTAJ
07.2013 - 07.2018
Bachelor of Arts - Graphic Design
The Art Institute of Pittsburgh
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridOn-SiteImportant To Me
Work-life balanceCareer advancementCompany Culture401k matchPaid time offPaid sick leaveFlexible work hoursHealthcare benefitsWork from home optionSimilar Profiles
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