Summary
Overview
Work History
Education
Skills
Timeline
Generic
Catherine Shanley

Catherine Shanley

Huntington

Summary

Innovative professional with expertise in social media strategy and content development. Known for interpreting analytics and identifying trends, enhancing brand engagement across multiple platforms. Committed to delivering measurable results in community management and brand promotion.

Overview

5
5
years of professional experience

Work History

Social Media Manager

J&K Consulting
Northport
01.2024 - Current
  • Led end-to-end social media strategy and execution for 8+ brand accounts across multiple industries.
  • Planned and produced original social content, including content calendars, trend research, shoots, iPhone capture, and asset management.
  • Executed high-volume publishing schedules, including reels, grid posts, and daily Instagram Stories.
  • Wrote on-brand captions and managed community engagement through DMs, comments, and proactive audience interaction.
  • Supported broader marketing initiatives, including events, paid ads, email marketing, website updates, and additional client support requests.

Merchandising Intern

Dillards
Auburn
05.2023 - 08.2023
  • Assisted with merchandising floorsets, product placement, and trend alignment.
  • Supported visual merchandising strategies to enhance customer experience.
  • Monitored inventory and helped execute seasonal fashion transitions.

Campus Ambassador

Dillard's
Auburn
05.2023 - 08.2023
  • Promoted Dillard’s brand presence on campus through styling, events, and social content.
  • Shared fashion trends and curated looks online and in person.
  • Increased brand engagement by connecting with student audiences.

Sales Associate

Michael Kors
Huntington
11.2020 - 01.2023
  • Delivered styling assistance and curated outfits aligned with brand aesthetics.
  • Supported visual merchandising and store presentation standards.
  • Built strong client relationships to drive repeat purchases.
  • Processed transactions accurately using point-of-sale systems.

Education

Bachelor of Science - Fashion Merchandising

Auburn University
Auburn, Alabama, AL
12-2023

Associate of Applied Science - Fashion Business Management

Fashion Institute of Technology
New York (City), NY
05-2021

Skills

  • Social media strategy
  • Content creation
  • Analytics interpretation
  • Community management
  • Trend research
  • Brand promotion
  • Time management
  • Strong communication

Timeline

Social Media Manager

J&K Consulting
01.2024 - Current

Merchandising Intern

Dillards
05.2023 - 08.2023

Campus Ambassador

Dillard's
05.2023 - 08.2023

Sales Associate

Michael Kors
11.2020 - 01.2023

Bachelor of Science - Fashion Merchandising

Auburn University

Associate of Applied Science - Fashion Business Management

Fashion Institute of Technology
Catherine Shanley