CATHERINE TAICH
Summary
Dedicated sales manager with 10+ years of experience in driving marketing initiatives, fostering new business development and growing platform-generated revenue. Adaptable under pressure in dynamic, fast-paced environments. Committed to fostering collaboration to enhance employee engagement and boost performance.
Overview
4
4
years of professional experience
Work History
Regional Director, Sales & Business Development
Adlook (RTB House)
09.2022 - 07.2023
- Generated new business by educating partners on Adlook's deep learning-fueled bidding model as it relates to sustainable performance, guaranteed media delivery and data privacy.
- Developed key partnerships with industry-leading organizations to boost PMP- and DSP-generated revenue opportunities, including a $50M revenue endeavor with IPG.
- Prospected for new business opportunities via cold calling, using lead generation tools and attending industry trade shows and client-sponsored events.
Industry Lead, Sales & Business Development
Gopuff
03.2022 - 07.2022
- Developed proactive strategic recommendations and presented to key stakeholders to secure new business opportunities.
- Prepared and finalized contracts with 20+ key clients, generating $1M+ in new revenue during my first quarter.
Team Lead, Global Business Solutions
TikTok
03.2020 - 03.2022
- Recruited, interviewed and hired 30+ direct reports during rapid growth, managing individuals on every sales vertical.
- Developed a pipeline utilization tracker to streamline sales operations, increasing YoY revenue growth by 400%.
Manager, Global Business Solutions
TikTok
03.2019 - 03.2020
- Partnered with XFN teams at ByteDance HQ to launch TikTok Ads Manager, and optimize for Western Markets.
- Launched GTM strategy in Brazil, increasing MAUs by 30% and enabling monetization efforts to expand into LATAM.
Education
Bachelor of Arts - History & Communications
University of Illinois
Timeline
Regional Director, Sales & Business Development
Adlook (RTB House)
09.2022 - 07.2023
Industry Lead, Sales & Business Development
Gopuff
03.2022 - 07.2022
Team Lead, Global Business Solutions
TikTok
03.2020 - 03.2022
Manager, Global Business Solutions
TikTok
03.2019 - 03.2020
Bachelor of Arts - History & Communications
University of Illinois
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