Catina Crosby
Fort Lauderdale,FL
Summary
Forward-thinking professional with proven record of accomplishment in all areas of Property Management during 20-year career. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaceted business approaches.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Regional Property Manager
TRG Management - Related Group
South Florida, FL
05.2025 - Current
- Led property management for new development, lease up's in Ft. Lauderdale, Ft. Myers and Downtown Miami.
- Developed and implemented strategic plans for property improvement, increasing operational efficiency.
- Mentored junior property managers, fostering professional growth and best practices in management techniques.
- Streamlined leasing processes through advanced technologies, reducing turnaround times significantly.
- Conducted regular market analysis to inform pricing strategies and maintain competitive advantage in the region.
- Developed comprehensive training programs for on-site staff, resulting in increased productivity and performance.
- Coordinated seamless transitions during ownership changes or acquisitions of new properties within the portfolio.
- Established strong relationships with local government officials to ensure compliance with zoning regulations and other requirements.
- Evaluated market trends to adjust rental pricing strategies, maximizing revenue generation opportunities.
- Managed budgeting and financial reporting, optimizing resource allocation and cost control measures.
- Negotiated favorable contracts with vendors, reducing operating expenses while maintaining service quality.
- Conducted regular site visits to assess property conditions and address potential issues proactively.
- Assisted with annual budget creation and managed portfolio according to approved budgeted parameters.
- Reviewed financial forecasts, budget and operational goals.
- Communicated effectively with owners, residents, and on-site associates.
- Implemented and enforced policies and procedures to maintain properties to highest standards.
REGIONAL PROPERTY MANAGER
Greystar
Fort Lauderdale, FL
07.2024 - 06.2025
- Oversee operations for six (6) Multifamily properties which consists of over 1,800 units located from Delray Beach to Miami.
- Lead on-site property management teams to improve leasing skills, leading to higher conversion ratios from prospect inquiries to signed leases.
- Manage budget development and expense control, ensuring optimal financial performance across all properties in the region.
- Manage revenue management on a daily/weekly basis to optimize income on new lease rents and lease renewals; strategically collaborate with clients to minimize risks while balancing rent increases with market conditions for optimal revenue generation.
- Identify and address potential safety issues and liability concerns by conducting monthly property inspections and file audits.
- Respond to escalated resident concerns and issues until resolution.
- Communicate effectively with owners/clients, residents, and on-site associates.
- Develop annual operating budgets and forecasts, as well as sales and marketing plans.
- Implement and enforce policies and procedures to maintain properties to highest standards.
- Monitor properties to ensure compliance with local, state, and federal regulations.
- Analyze operational information for impact on ROI, identify trends and recommend appropriate adjustments.
- Maximize rental income while minimizing expenses through effective planning and control.
- Oversee capital improvement projects with onsite management and/or construction services department, coordinate with contractors to ensure timely completion within budget constraints.
REGIONAL MANAGER
Bell Partners, INC.
South Florida
02.2022 - 07.2024
- Responsible for all operations of five (5) Multi-Family Properties located in South Florida area consisting of over 1,500 units
- Coordinated with Community Managers to ensure all teams meet goals and deadlines in compliance with company policy
- Oversaw all monthly quarterly financials and annual budgets for each property, review monthly variance reports, re-forecast expenses mid-year to determine year-end expenses in advance
- Provided details on all scopes of works to ensure project completion in accordance with terms of contract
- Met with contractors and vendors as needed
- Conducted property inspections with onsite Property Managers and Maintenance Managers to ensure safety and compliance
- Led all large capital projects utilizing thorough scope of work, fair bidding process to confirm budgets are met
- Reviewed and analyzed revenue management platform
- Monthly analysis of market trends and make recommendations to ownership as needed
- Human Resource initiatives and partner with department to for hiring, terminations, performance evaluations, and staff coaching to maintain top property operations
VICE PRESIDENT OF ASSET MANAGEMENT
SNP Properties
Richmond, VA
06.2018 - 02.2022
- Responsible for all aspects of asset management of a Class A portfolio consisting of Multi-Family, Office and Retail
- Provide on-going oversight and involvement of multi-family, new construction developments to include but not limited to construction funding draws, lender and owner meetings, work closely with construction team to ensure the delivery schedule is on track with lease up proforma with regular, on-going communication with architects, general contractors, management personnel, vendors, lenders, owners and investors as needed for the duration of the project
- Responsible for implementation and execution of Class A Lease Up's to include but not limited to achieving proforma rents, branding & marketing, daily/weekly/monthly reports for ownership and lenders, analyze and monitor competitive set with market trend performance, ensure asset is positioned correctly in marketplace based on pricing, unit specs and location, create and maintain absorption schedules with 'hands on' communication style throughout the duration of the project with all parties involved to include contracted 3rd party management company
- Create and execute company financials to include budgets, proformas, capital, construction draw funding, investor reporting, accounts payable, real estate tax and insurance management
- Employing large capital improvement projects and renovations on value-add properties to provide immediate impacts to bottom line cash flow upon completion
- Continue to assess opportunities to increase value based on market demands, trends and forecast
- Execution of all business and marketing plans to obtain and/or exceed pro-forma budgets for increased revenue
- Monitor all income and expenses for portfolio, 3rd party management companies and vendor relations as needed
- Actively participate in variety of associations for business development, networking, continued education and business opportunities while also supporting local businesses, non-profit organizations and investing in communities in order to make continued connections and positive contributions
- Engage with local City officials for permits, inspections, architectural reviews, historic tax credit program, opportunity zones while also participating in district meetings, traffic planning and city planning meetings as needed
- Provide constant communication and reporting to ownership in order to align current trends with long-term business plan while making recommendations for increased returns and/or potentials risks or liabilities for the best interest of the company
- Identify opportunities to improve business processes and overall portfolio productivity; use coordination and planning skills to achieve results according to schedule
- Use critical thinking to break down problems, evaluate solutions and make decisions
- Create spreadsheets and documents by using Microsoft Excel and Word for daily, weekly and monthly reporting
REGIONAL PROPERTY MANAGER
Federal Realty Investment Trust
Rockville, MD
12.2016 - 06.2018
- Oversite of all daily operations of four (4) retail shopping centers located in Charlottesville, Richmond, and Chapel Hill totaling 1,288,636 leasable square feet which includes 53,000+ sq ft of office
- Coordinated with Development, Leasing, Marketing, and Accounting to ensure all projects meet deadlines
- Managed team of Maintenance Engineers to include third party vendors and contractors on a daily basis
- Developed all budgets for each property, submitting monthly variance reports, re-forecast expenses mid-year to determine year-end expenses in advance
- Provided details on all scopes of works to ensure project completion in accordance with terms of contract
- Review and analysis of monthly merchant sales reports to determine revenue growth and/or declines of sales
- Conducted property inspections on monthly basis to include monthly merchant storefront, café seating and signage
- Completed large capital projects utilizing thorough scope of work, fair bidding process to confirm budgets are met
- Quarterly reporting to Director of Operations that included details of property conditions and overview of projects
- Handled terminations, performance evaluations, and staff coaching to maintain top property operations
REGIONAL PROPERTY MANAGER
Gumenick Properties
Richmond, VA
10.2015 - 12.2016
- Responsible for daily operations of six (6) multi-family properties totaling over 1,500 units, over 140,000+ square feet of Retail, 40,000+ square feet of office, to include public space programming with projected 327 apartment homes for lease-up
- Provided oversight, leadership, and training to thirty-five (35) associates, managers, and associated colleges
- Managed initial phase of Class A lease-up at mixed use development, including oversight of management company's Master Home Owner Association
- Analysis of Commercial and Residential assets, budgeting with proforma projections to include CAM reconciliations
- Monthly financial variance reporting to include management meetings for review/audit as needed
- Monthly analysis of market trends; created Marketing Plans for each property, Human Resource initiatives, as well as streamlined Education and Training for site associates
- Conducted property visits to assess curb appeal, office upkeep, and maintenance activities
- Identified and addressed potential safety issues and liability concerns
- Assisted with annual budget creation and managed portfolio according to approved budgeted parameters
- Handled terminations, performance evaluations, and staff coaching to maintain top property operations
- Created reports, recorded contracts, and kept employee records in corporate database and accounting software
- Analyzed operational information for impact on ROI, identified trends and recommended appropriate adjustments
REGIONAL MARKETING MANAGER
Forest City Enterprises
Cleveland, OH
11.2013 - 10.2015
- Oversite of all Marketing and Leasing for thirteen (13) multi-family communities with over 5,000 units based at properties located in Virginia, District of Columbia, Philadelphia, New York City, Cleveland and Chicago
- Implemented goals and objectives with tracking metrics to achieve budgeted occupancy (93%-95%) and increased annual GPR by 2%
- Measure, track and monitor Leasing performance within multiple software platforms, including analysis of leasing activity with Forest City Sales Process and Quality Program
- Managed and coordinated all marketing initiatives, collateral materials, promotional items, signage projects, curb appeal improvements, as well as special events and signature refreshment items
- Monitored all advertising, including video and photo shoots
- Lead Interactive Leasing Workshop for all new Leasing associates with focus on company Sales and Service model, 4 P's of Marketing, Closing Techniques, Overcoming Objections and Understanding Buying Patterns
- Other responsibilities: conducted market surveys in all regions, analyzed market reports, annual budgets, vendor contracts, collaborated with executive teams to provide support and data, floorplan tracking and reporting, community branding, feedback and recommendations to improve system processes and streamline communication
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Met deadlines, exceeding expectations and effectively rolling out company marketing, branding and advertising campaigns to include set up, training and monitoring of revenue management platform
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
GENERAL MANAGER
Forest City Enterprises, The River Lofts at Tobacco Row
Cleveland, OH
03.2010 - 11.2013
- Managed all operational aspects of Class A Mixed-use development in consisting of (731) apartment homes throughout six (6) historic, adaptive re-use buildings with retail and office space on the ground floor
- Provided leadership and management for over twenty (20) employees that included leasing department, management office, maintenance team and security director coupled with 3rd party security vendor
- Management of Class A Office building consisting of 140,000 square feet including maintenance, contractor management, tenant relations while working closely with brokers for leasing duties to include large parcel with grocery store and pharmacy
- Prepared and monitored all financial entities including ten (10) budgets with monthly variance reporting, achieved NOI for each entity on annual basis
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning
- Implemented operational strategies and effectively built customer and employee loyalty
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
Education
Some College (No Degree) - Business Administration and Management
Sargent Reynolds Community College
Richmond, VirginiaSkills
- Stabilized and Lease Up
- Value Add & Repositioning
- Performance Metrics Analysis
- Business Planning & Development
- Leadership & Mentorship
- Owner, Investor & 3rd Party Relations
- Budgeting & Forecasting
- Networking & Community Involvement
- Problem-Solving and Critical Thinking
- Asset Management to Maximize ROI
Certification
- Certified Apartment Portfolio Supervisor (CAPS), National Apartment Association, 2014
- Apartment Residential Manager (ARM), Institute of Real Estate Management, 2013
- Certified Apartment Manager (CAM), National Apartment Association, 2006
Affiliations
- South East Florida Apartment Association, Current
- Greater Richmond Association for Commercial Real Estate, Member, 2020-2022
- Commercial Real Estate Women's Association, Member, 2019-2022
- Downtown Richmond Neighborhood Association, Member, 2018-2022
- Richmond Arts District Association, Member, 2018-2022
- International Council of Shopping Centers, Member, 2017-2019
- Employee Action Committee Federal Realty Investment Trust, Committee Member, 2017-2018
- Women's Excellence in Leadership Education Advancement and Development, Regional Chair, 2012-2015
- Residential Manager Meeting Committee Forest City Enterprises, Committee Member, 2015
- Association Education Committee Central Virginia Apartment Association, Committee Member, 2012-2013
Timeline
Senior Regional Property Manager
TRG Management - Related Group
05.2025 - Current
REGIONAL PROPERTY MANAGER
Greystar
07.2024 - 06.2025
REGIONAL MANAGER
Bell Partners, INC.
02.2022 - 07.2024
VICE PRESIDENT OF ASSET MANAGEMENT
SNP Properties
06.2018 - 02.2022
REGIONAL PROPERTY MANAGER
Federal Realty Investment Trust
12.2016 - 06.2018
REGIONAL PROPERTY MANAGER
Gumenick Properties
10.2015 - 12.2016
REGIONAL MARKETING MANAGER
Forest City Enterprises
11.2013 - 10.2015
GENERAL MANAGER
Forest City Enterprises, The River Lofts at Tobacco Row
03.2010 - 11.2013
Some College (No Degree) - Business Administration and Management
Sargent Reynolds Community College