Cecelia Bleeker

This program is through ASU that works with e-commerce with shopify, keyword research, and google analytics.Through the program I learned to design websites in accordance of brand guidelines.

Training/skills

• Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
• Monitored social media for trending news, ideas and feedback.
• Optimized website content using best practices for SEO.
• Developed content for websites, blogs, and social media platforms to increase brand awareness.
• Assisted in the development of digital marketing campaigns for clients, including email, SEO and SEM, and social media.
• Conducted keyword research and analysis to optimize search engine optimization efforts.
• Researched latest trends and conducted market analysis.
• Participated in brainstorming sessions to develop ideas for innovative campaigns.
• Researched and evaluated competitor marketing and digital content.

My latest project, working with a local bakery in Kalamazoo,my role was to take high quality photos for social and promotional material and design a print layout with the images.

Skills

• Proofread copy to ensure accuracy prior to finalizing brochure layouts.
• Optimized the use of space within each page layout while adhering to brand guidelines.
• Created custom illustrations or graphics when needed to enhance the visual appeal of a piece.
• Developed new customers and markets for photography products to maximize sales.
• Produced informational brochures detailing product features, use and care.
• Edited existing logos according to client requests or changes in branding strategies.
• Optimized logo designs for various digital platforms, including web and mobile devices.

As the project manager/designer, my role was to create the visual identity of our social media campagne,along with additional promotional material.

Skills

• Managed multiple projects with competing deadlines simultaneously.
• Developed and maintained project plans, timelines, and budgets.
• Developed graphics, logos and layouts for product illustrations, company logos, and websites.
• Designed print materials such as brochures, flyers and posters for marketing campaigns.
• Implemented organizational performance initiatives, clearly communicating standards and requirements.

During my time there I worked with community credit union, Havermill cafe, and promoting design crew through poster design.

Skills

• Designed new on-brand visual elements to effectively convey concepts and messaging.
• Utilized software programs such as Adobe Creative Suite proficiently.
• Managed multiple projects simultaneously while meeting tight deadlines.
• Developed unique concepts for branding projects based on client feedback.
• Created brand identity designs for clients, including logos and fonts.
• Produced original illustrations and graphics that adhere to established style guidelines.
• Worked with client via email, phone and in-person to collect information to complete designs.
• Created product designs in alignment with specifications.
• Worked with creative personnel to establish and create designs related to brand and communications.

Design Crew is a KVCC student group that works with non-profits and small bushiness in the area to provide free design advice/work.