Cecilia Valdez
Kingston,USA
Summary
Dynamic leader and skilled marketer with a proven track record at CHARLOTTE TILBURY, enhancing sales performance and leading successful promotional events. Expert in customer engagement strategies and relationship management, I excel in creative direction and event planning, significantly boosting brand visibility and team performance. Proficient in social media marketing and inventory control, I bring a blend of innovative vision and interpersonal prowess to drive business growth.
Overview
13
13
years of professional experience
Work History
Brand Expert
CHARLOTTE TILBURY
Greater Seattle Area, WA
11.2022 - Current
- Led initiatives to boost sales during promotional events across key retail stores.
- Guides team members through company standards and brand messaging.
- Facilitates trainings to ensure beauty advisors stay informed about latest products.
- Provided expert cosmetic and skincare applications to customers.
- Delivers comprehensive training classes on recently launched products.
- Developed event strategies with stores enhancing sales performance and maintaining #1 position.
- Cultivated and strengthened partnerships with existing stores and brand partners.
- Exhibited strong abilities in punctuality and organizational task management.
- Enhanced understanding of skincare products and treatments.
- Displayed a flexible approach to different situations.
- Developed confidence in public speaking via regular teaching engagements.
- Refined educational methods during professional development.
Freelance Makeup Artist
SELF EMPLOYED
Los Angeles, CA
01.2012 - Current
- Applying makeup on clients and actors for special events, Halloween, weddings, short films, photo shoots, etc.
- Maintained a high level of timeliness and organization.
- Promoted services effectively to obtain various gigs.
- Enhanced capability to handle high-stress situations.
- Promoted personal brand to enhance market presence.
- Developed personalized logo for enhanced visual branding.
- Created custom looks for special events, such as weddings, proms, and photo shoots.
Services and Brand Coordinator
SEPHORA
Tacoma, WA
07.2021 - 11.2022
- Delivered expert guidance to clients regarding beauty care.
- Executed professional makeup applications within the Paid Services initiative.
- Guided new Beauty Advisors in effective sales techniques.
- Trained Beauty Advisors for certification in Paid Services program.
- Maintained strong Brand Partner relationships through regular communication.
- Developed event plans catering to brands' store and corporate needs.
- Helped drive excitement and traffic for events and brand visit days.
- Successfully maintained preset sales objectives for special events.
- Supervised sales floor operations temporarily to boost Mix of Business metric performance.
- Strengthened techniques in handling dissatisfied customers.
- Strengthened interpersonal aptitude.
- Gained comprehensive insight into Relationship Management.
- Achieved proficiency in managing and promoting events.
- Optimized strategies for providing constructive feedback.
Prestige Beauty Advisor
ULTA BEAUTY
Riverside, CA
03.2021 - 07.2021
- Assisting guests with finding the products for their needs, checking in and putting away shipment, participating in inventory adjustments when needed, and helped drive excitement and traffic for events or brand days
- Obtained better customer service skills to help diffuse unsatisfied customer situations
- Learned how to help with operations and inventory
- Obtained a better knowledge on new and popular products
Etsy Business Owner
SELF EMPLOYED
Los Angeles, CA
04.2020 - 07.2021
- Handmade and designed masks for the pandemic
- Sold all masks on Etsy for profit
- Designed and made T-Shirts, Headbands, Disney Ears to match the masks
- Designed my own logo
- Used Canva to create promotional advertisements for sales
- Obtained great organization and customer service skills
- Gained a higher level of graphic design
- Learned better time management skills to stay on track with production needs
- Became proficient in Canva
- Learned how to be a business owner through a 3rd party
Merchandiser/Administrative Assistant
SPIRIT PREPARATORY SCHOOL
Riverside, CA
07.2020 - 05.2021
- Designing and making merchandise for the athletes
- Planned events, team bondings, and staff dinners
- Signed up new students and input them into the tuition system
- Kept track of expenditures and income
- Cycle counted inventory and reordered when needed
- Ran the TikTok for the School
- Obtained better customer service skills by dealing with parents
- Learned how to use multiple softwares for designing merchandise
- Obtained a better level of budgeting for certain business expenses
- Implemented a proper way to keep track of inventory
Cake Decorator
Sam’s Club
Corona, CA
12.2020 - 02.2021
- Decorated cakes and desserts for the display case
- Handled taking customer orders over the phone and in person
- Worked in a high pace environment to push orders out
- Obtained great organization and cleanliness skills
- Gained a higher level of delivering customer service over the phone
- Learned better time management skills to stay on track with production needs
Cookie Decorator/Baker
Stacy’s Cookie Lounge
Los Angeles, CA
11.2019 - 04.2020
- Baked hundreds of cookies for small and large orders
- Decorated cookies for orders
- Delivered cookies to clients when needed
- Obtained a better understanding of how to work in a fast paced bakery
- Learned how to decorate cookies to a higher standard
- Learned how to use new technology to help improve production quality
Color Consultant
Sephora
Torrance, CA
01.2018 - 03.2020
- Applying makeup on clients while closing the sale with them to make sure they get the products that are best for their needs
- Obtained better customer service skills to help diffuse unsatisfied customer situations
- Learned how to work with the cast and improve on my teamwork skills
- Obtained my makeup certification with the company so I can apply full makeovers on clients
Cake Decorator
Safeway
Olympia, CA
01.2019 - 02.2019
- Filled and decorated cakes for the display case
- Made cakes and desserts for the grab and go island
- Decorated and filled cakes for the special orders
- Obtained great organization and cleanliness skills
- Gained a higher level of decorating skills
- Gained a higher level of working closely with another person
Beauty Cashier
Kiko Milano
Torrance, USA
11.2017 - 01.2018
- Greeting and finishing a sale with customers, handling cash, making sure the store is clean and organized, keeping the floor stocked with products
- Obtained the skill of working with customers
- Stepped out of my comfort zone to go out of my way for people
- Gained a higher level of customer service skills while working
Warehouse Associate
Amazon Fulfillment Center
Moreno Valley, USA
11.2015 - 10.2017
- Sorted through Vendor products as the warehouse received shipments
- Also, I worked as an expeditor to help solve problems within the department I was assigned to
- Gained a higher level of people skills
- Gained more knowledge in computer skills
- Learned how to work closely with a management team better
Education
Bachelors of Science - Business Administration, Marketing
Western Governors University
11.2024
Artistry of Makeup -
EI School of Professional Makeup
01.2017
General Education -
Martin Luther King Jr. High School
01.2015
Skills
- Leadership
- Social Skills
- Marketing
- Social Media Management
- Relationship Management
- Event planning and execution
- Creative direction
- Customer engagement strategies
- Strong interpersonal skills
- Communication skills
- Business administration
- Sales expertise
- Social media marketing
- Mind for marketing
- Customer relationship building
- Conflict resolution techniques
- Staff training
- Performance improvement
- Inventory control
References
Available Upon request.
References
References available upon request.
Timeline
Brand Expert
CHARLOTTE TILBURY
11.2022 - Current
Services and Brand Coordinator
SEPHORA
07.2021 - 11.2022
Prestige Beauty Advisor
ULTA BEAUTY
03.2021 - 07.2021
Cake Decorator
Sam’s Club
12.2020 - 02.2021
Merchandiser/Administrative Assistant
SPIRIT PREPARATORY SCHOOL
07.2020 - 05.2021
Etsy Business Owner
SELF EMPLOYED
04.2020 - 07.2021
Cookie Decorator/Baker
Stacy’s Cookie Lounge
11.2019 - 04.2020
Cake Decorator
Safeway
01.2019 - 02.2019
Color Consultant
Sephora
01.2018 - 03.2020
Beauty Cashier
Kiko Milano
11.2017 - 01.2018
Warehouse Associate
Amazon Fulfillment Center
11.2015 - 10.2017
Freelance Makeup Artist
SELF EMPLOYED
01.2012 - Current
Bachelors of Science - Business Administration, Marketing
Western Governors University
Artistry of Makeup -
EI School of Professional Makeup
General Education -
Martin Luther King Jr. High School
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