Cesar Weir Spurgeon
Salt Lake City,UT
Summary
Driven by a results-focused approach, I elevated Laurel & Tomillo's market presence by implementing innovative marketing strategies and optimizing inventory management, leading to a 40% market share increase. My tenure at Mabe International honed my analytical skills and multicultural teamwork, enhancing business planning and customer engagement across diverse markets. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
11
11
years of professional experience
Work History
Restaurant Owner
Laurel & Tomillo
07.2015 - 07.2020
- Managed payroll, daily deposits, and cost controls.
- Supervised daily restaurant operations, ensuring smooth workflow and timely resolution of any issues that arose.
- Set employee schedules, delegated work, and monitored food quality and service performance.
- Maintained positive relationships with local community and government officials.
- Optimized menu offerings based on customer feedback, leading to better sales performance and high levels of repeat business.
- Recruited, hired, and trained talented staff to fill vacancies.
- Supervised daily activities of restaurant and employees.
- Cultivated a positive dining atmosphere by maintaining a clean and inviting establishment.
- Planned and executed strategies to increase customer loyalty and retention.
- Implemented effective inventory management systems to minimize waste and control food costs.
- Developed and executed marketing strategies to attract new patrons, resulting in higher foot traffic and improved revenue.
- Sourced vendors, negotiated contracts, and managed efficient deliveries of high-quality supplies.
- Increased customer satisfaction by implementing high-quality service standards and staff training programs.
- Coordinated catering events that showcased the restaurant''s culinary talents while generating additional revenue streams through off-site services.
- Oversaw food preparation and monitored safety protocols.
- Developed unique events and special promotions to drive sales.
- Trained staff on proper cooking procedures as well as safety regulations and productivity strategies.
- Coordinated with catering staff to deliver food services for special events and functions.
Commercial Analysis Coordinator, Andes Region
Mabe International
03.2018 - 07.2019
- Gather and process sales information, developing results analysis from the
brand and the competition. - Sales projections per country for each individual product category, as
refrigeration, laundry machines, stoves and air conditioning machines.
Trend and sales analysis. - Developing periodical presentations for the Executive Committee and directors per country about results in the country.
- Annual budget design per region and categories.
- Sell in / sell out strategies.
- Trade marketing.
- Developing and presenting innovation projects and marketing strategies.
- Tracked records, filed documents and maintained communication between clients to manage office activities.
- Contributed to business growth by identifying opportunities for process improvement and recommending actionable solutions.
- Monitored performance metrics consistently and implemented corrective actions when needed, contributing to continuous improvement initiatives.
- Collected and analyzed business data from various departments to prepare reports and presentations for management.
Commercial Strategy Chief
Zermat Internacional
10.2016 - 10.2017
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Commercial strategy planning of monthly and annual sales, guaranteeing
the brand’s growth within the cosmetic market, focusing in distribution and
end consumer. - Budget handling for incentives and promotion.
- Catalog image assets, brand and product relaunch.
- Annual and monthly sales projection.
- Design and implementation of retention, recruiting and incentive strategies
for the sales force.
Category Commercial Planner
Belcorp Group
11.2009 - 02.2015
- Collaborated with cross-functional teams to align goals and ensure project success.
- Identified potential risks, implementing mitigation plans to minimize impact on project timelines.
- Worked directly with production personnel to resolve production scheduling issues and conflicts.
- Creating strategies to increase sales through an innovative sampling tool reaching 40% additional market share.
- Analyzing material purchases for specific promotions.
- Weekly, monthly and annual strategy development with the make-up, facial and body products.
- Projecting and estimating regular product sales and launches for the country, based also in the competition study.
- Periodic workshop participation to maximize sales results and profit through the redesign of the sampling tool.
- Daily sales analysis and monitoring vs. profit and KPI’s.
Education
Bachelor of Science - Marketing
Simon Rodriguez University
Venezuela2010
Tecnical Degree - Advertising
Antonio Jose De Sucre University
Venezuela2003
Skills
- Business Planning
- Customer Engagement
- Inventory Management
- Small business operations
- Cost Control
- Staff Leadership
- Financial Planning
- Business marketing
- Campaign planning and ideation
- Brand strategy
- Analysis and reporting
- Market research
- Team work
- Multicultural interaction
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Commercial Analysis Coordinator, Andes Region
Mabe International
03.2018 - 07.2019
Commercial Strategy Chief
Zermat Internacional
10.2016 - 10.2017
Restaurant Owner
Laurel & Tomillo
07.2015 - 07.2020
Category Commercial Planner
Belcorp Group
11.2009 - 02.2015
Bachelor of Science - Marketing
Simon Rodriguez University
Tecnical Degree - Advertising
Antonio Jose De Sucre University
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